371 - This is How We Can Utilise The Power of Our Own Face in Personal Branding
Learn how to use your own face as a powerful tool in personal branding. Discover why human connection thrives on familiarity and how you can leverage this to enhance your impact on social media and beyond.
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This is How We Can Utilise the Power of Our Own Face in Personal Branding
The images we choose to represent ourselves can make a significant impact. Have you ever wondered why posts with your own face perform better on social media than other types of content? The psychology behind it is fascinating and deeply rooted in human connection.
Humans are naturally drawn to other humans. Seeing someone’s face frequently creates familiarity, and familiarity builds trust. Whether it’s a virtual space or a physical environment, the more often we see someone, the more relatable and approachable they feel. This phenomenon translates seamlessly into the digital world.
Using images that feature your own face in social media posts can dramatically increase engagement. Why? Because your audience starts to feel like they know you. This strategy fosters a sense of connection and makes your content more impactful.
In this episode of The Daily Hint, we explore how leveraging this powerful principle can elevate your personal branding efforts. Discover actionable tips to create a deeper, more authentic connection with your audience using something as simple as a photograph.
Ready to take your branding to the next level? Listen to the episode now.
Highlights:
00:00 The Power of Pictures
00:02 Why Faces Matter on Social Media
00:17 The Psychology Behind Familiarity
00:38 Applying the Strategy
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Transcript:
A picture says more than thousand words. One thing that's for me obvious, but maybe not for you, is using pictures with yourself on social media will always drive higher results than using pictures where you're not part of. Why is this the case? It's simple. Humans love humans. And as more we see, someone, in this case a photo with our face, as more relatable we are to the other individuals.
So, people like people that they see more often. You see this as well in the physical environment. Obviously, that's where it comes from. If you meet someone more often and you like that person, you are closer and feel closer to that person. And that same strategy works on social media. Use your face on posts and you will see the difference.