I am an innovator, entrepreneur, and thought leadership expert, but more than anything, I am someone who believes in the power of human potential, storytelling, and leadership to shape the future. My journey has taken me from construction sites to boardrooms, from global corporations to building my own companies, and from working behind the scenes to stepping onto the world's biggest stages. But at the heart of it all, my mission remains the same:

To connect innovative leaders with their dreams.

This mission did not just happen overnight. It was shaped by experiences, challenges, and pivotal moments some professional, some deeply personal that led me to where I am today.

The Moment That Changed Everything

Rewind to 2004, and I was standing at a career crossroads. After seven years of hard work, I faced redundancy from my first job. It was a moment of deep frustration, a mix of betrayal and uncertainty. I had done everything right, yet in an instant, the security I had built was gone.

But instead of allowing that moment to define me negatively, I made a decision that has guided me ever since: I would never again put my destiny in someone else’s hands.

That commitment led me to reinvent myself completely. I buried myself in books self-development, body language, leadership, human behavior, anything that could help me understand not just how to succeed, but how to thrive. I pursued a degree in electrical engineering while juggling work and distance learning in property management. I wanted to understand how people, businesses, and leadership worked so I could unlock new possibilities not just for myself, but for others.

From Corporate Ladder to Human Innovation

As I climbed the corporate ladder, I became increasingly fascinated by human leadership. I observed managers of all kinds, the great, the average, and the ones who stifled growth. It became clear to me that leadership was not just about authority or experience; it was about empowerment.

I developed a guiding philosophy: Empower to be empowered.

The more I studied leaders, the more I saw a pattern innovation thrived in environments where leaders elevated their teams. It wasn’t just about having the best ideas; it was about creating a culture where the best ideas could flourish.

Beyond work, I tested my own limits. I took on extreme endurance sports IRONMAN triathlons, marathons, and global endurance challenges like 24theplanet to push myself both mentally and physically. These experiences reinforced something I had always known: growth happens when you embrace discomfort and push beyond your limits.

A Train Ride That Changed My Career Forever

In 2019, I was on a train from Copenhagen to Malmö when everything clicked.

Listening to Seth Godin, I recognized the patterns I had been seeing in my own journey and the journeys of others. It was the moment I realized: I was ready for a shift.

I left my executive role at IKEA Centres and set out to connect innovative leaders with their dreams. This led to the birth of HEITLAND Innovation, a consultancy focused on human-centered innovation helping organizations reimagine how they empower their people to create sustainable impact.

As my work expanded, I co-founded XYZ-Playground, a Reverse Mentor Lab designed to disrupt traditional mentorship. I launched WeAreSucceed, a leadership skills assessment platform, and AI-Fortuna, a business focused on immersive innovation experiences.

I had gone from being part of the corporate machine to becoming a catalyst for change. But as I built new ventures, something deeply personal happened that reshaped my mission once again.

The Loss That Sparked a New Purpose

In 2021, I lost my father.

It was one of the most defining moments of my life. Sitting with my daughter, we listened to old radio sound bites of him from the early 2000s. His voice carried wisdom, passion, and a vision of the world as he saw it.

It was beautiful. But it wasn’t enough.

I wished we had more.
More of his thoughts.
More of his insights.
More of his impact preserved, documented, and shared, not just for our family, but for the world.

My father had done incredible things, helping people across the globe. But how much of his story had truly been captured?

How many more could have been inspired by his lessons?

That realization hit me hard so many great leaders leave behind a legacy of achievements, but not a legacy of influence. Their experiences, ideas, and insights fade away, when in reality, their voices could shape the next generation of leaders.

The Birth of Heitland Media Group

That moment later became the heartbeat of Heitland Media Group.

I founded this company to ensure that the wisdom, influence, and impact of today’s leaders do not disappear but instead, reach the audiences who need them most.

At Heitland Media Group, we make credibility visible.

We work with CEOs to turn their insights into influence whether through exclusive CEO representation, keynote & media visibility, strategic business collaborations, or thought leadership positioning.

Because a legacy isn’t just about what you build.
It’s about the stories you leave behind.

And I’m here to make sure those stories don’t get lost, not just for the business world, but also for our children and theirs.

Speaking & Mentoring the Next Generation

Beyond my work, I have had the privilege of sharing my insights with audiences across the globe. Over 30+ international stages, including:

• Mobile World Congress (Barcelona, Spain)

• International Innovation Event (Moscow, Russia)

• Airbus (Hamburg, Germany)

• Bank of America (London, UK)

• PicknPay (Cape Town, South Africa)

• Invest in Africa Summit (The Hague, Netherlands)

• Sketch (Tokyo, Japan)

I have also dedicated myself to mentoring the next generation of leaders and entrepreneurs through institutions like Barcelona University, the University of Amsterdam, and programs such as StartUB!, Rockstart, and UNDP in collaboration with 4YFN.

From Construction Sites to Global Influence

Looking back, my journey has never been about climbing ladders it has been about building them.

From my first job on a construction site in 1997 to leading global innovation, my mission has always been to create meaningful change by helping others unlock their potential.

Now, through Heitland Media Group, I help CEOs build legacies that last not just in boardrooms, but in the minds and hearts of the people they inspire.

Let’s innovate the human way.