395 - In 2024 I published a podcast every day to innovate
Publishing a podcast every day in 2024 wasn’t just about consistency—it was a system for innovation. Short-form content can drive long-term impact if used strategically. Discover how this approach turned insights into authority and business success.
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In 2024, I Published a Podcast Every Day to Innovate
Many people dismiss short-form podcasts, calling them ineffective or even “stupid.” But in 2024, I decided to challenge that thinking. Instead of following the usual long-form approach, I recorded a 60-second podcast episode every single day. The result? A powerful innovation engine that transformed how I create, engage, and grow.
The Power of Testing and Iteration
Short-form episodes may seem insignificant, but they serve as rapid experimentation tools. By publishing daily, I was able to test different themes, analyze listener responses, and identify what resonated the most. This process of continuous testing enabled me to refine content ideas before committing to long-form episodes.
From Daily Insights to Business Growth
The insights gained from these daily soundbites weren’t just theoretical—they became the foundation for a scalable content strategy. Short-form content fed into longer, more in-depth episodes, which in turn fueled business opportunities and strengthened authority in my industry.
A Simple Yet Effective Innovation Model
This daily podcast wasn’t just about consistency; it was about strategically leveraging content to innovate. Instead of dismissing short-form podcasts, consider how you can use them to experiment, engage, and ultimately grow your influence. Innovation isn’t about following trends—it’s about finding smarter ways to create impact.
Want to rethink your content strategy? Tune into today’s episode of The Daily Hint with Jens Heitland and discover how you can apply this model to your own journey.
Highlights:
0:00 Introduction to Short Form Podcasts
00:06 Daily Podcast Recording in 2024
00:20 From Short Form to Long Form
00:26 Building an Innovation Engine
00:30 Converting Content into Business
00:43 Setting Up Your Own Innovation Mechanism
00:49 Strategic Thinking Over Opinions
Links:
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Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
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Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
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Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
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LinkedIn: https://www.linkedin.com/in/jensheitland/
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Subscribe and Listen to The Jens Heitland Show Podcast HERE:
YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg
Web: https://www.jensheitland.com/podcasthome
Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4
Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL
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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a
Transcript:
A short form podcast like this is stupid. I have heard it last year quite a bit.
What I did in 2024, I recorded every single day a podcast episode that was 60 seconds and it was a short form podcast episode, which is kind of soundbites towards the future.
And the interesting thing is that this short form episodes convert into long form episodes. So I built an innovation engine by testing, testing, testing, testing see the reaction of people on the different topics and then converted that into longer form content which then converting even further into business and into authority that I'm building.
A very simple innovation mechanism that you can set up for yourself too.
Rather than listening to so many people that say a short form podcast is stupid. Think about the strategy behind it