How to Achieve Omnipresence
Let's explore the concept of omnipresence and how to position yourself and your brand across multiple channels. Learn my system to build omnipresence, amplify impact, and connect with different audiences by leveraging digital and physical spaces effectively.
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How to Achieve Omnipresence
Achieving omnipresence—being everywhere that your audience is—can be a powerful way to grow your influence, expand your impact, and connect meaningfully with different audiences. In this session, I share insights into building omnipresence by leveraging both digital and physical spaces, along with a system that ensures consistent, impactful reach.
Omnipresence means being present and visible on multiple platforms, each serving different aspects of your personal brand or business. While the same content might be shared on TikTok and LinkedIn, each platform reaches audiences in distinct moods and contexts, creating varied interactions with your message. For example, people often go to LinkedIn with a business mindset, while on TikTok, they may be looking for lighter content. By understanding these nuances, you can tailor content formats and messaging to fit each platform, creating deeper connections with audiences where they are.
The reason for pursuing omnipresence isn’t just visibility; it’s about impact. For those in leadership or entrepreneurship, establishing a multi-channel presence helps reach a larger audience and influence their growth and success. This broader reach, though it has a commercial benefit, is ultimately about creating value and building purposeful connections that amplify your brand’s core message.
To implement omnipresence, I recommend starting with a personal website. This digital hub centralizes your content and ensures it is searchable and accessible to a broad audience—even as technologies evolve. Platforms like LinkedIn and TikTok may bring quick engagement, but a personal website maintains lasting searchability and ownership of your brand’s digital assets.
Efficient content production is the backbone of maintaining omnipresence. Using a streamlined system that converts one video into a blog post, audio clip, and social media snippets allows for efficient reuse of content across formats and channels. This approach, combined with automation, enables a consistent presence without needing daily attention.
Through a robust digital strategy, intentional brand messaging, and an efficient content creation system, omnipresence becomes not only achievable but sustainable.
Highlights:
00:00 Introduction to Omnipresence
00:47 Personal Branding and Digital Presence
04:47 The Importance of Platform Diversity
06:28 The Why Behind Omnipresence
09:25 Building a Personal Brand System
13:15 Content Creation and Distribution
18:19 Results and Impact
24:10 Starting Slow: Learning the Tools
24:35 Efficient Video Production Tips
24:59 Editing and Subtitles
26:08 Finding Your Style in Content Creation
27:10 Optimizing Your Workflow
27:57 AI in Content Creation: Pros and Cons
29:20 Authenticity in AI-Generated Content
32:54 The Future of AI and Authenticity
34:10 Leveraging AI for Omnipresence
39:40 The Importance of Physical Presence
41:09 Keynote Speaking and Video Creation
45:08 Community and Upcoming Topics
Transcript:
Omnipresence is the topic today and the person that asked for it is even not in the call yet. So we'll, we'll, we'll start with what is omnipresence, um, at least from my, my, my perspective. Yeah. Um, and then we go into the system, how I create omnipresence, the flow, how, how to create omnipresence and the results that I have achieved with it.
I always talk in, in eye perspective because then I can go more into details and share. It's not that I want to put myself into focus. It's, it's just easier for me to share the examples and what was works and doesn't work. Omnipresence. One of the things, I mean, some of, you know, that I've worked in large retail and large retailers, at least when I was working there always talked about how do you create omnipresence?
How can you be everywhere? Uh, in a physical environment, in a digital [00:01:00] environment, and, um, I was using the same thing when I looked into how do you build personal branding? How do you build thought leadership for yourself and how do you position yourself? So I was looking into how do we build omnipresence when it comes to a digital landscape, specifically digital, but physically obviously is part of that.
So I just give you an example now. on my omnipresence. And, um, some people are annoyed by it, but you, you can't literally get rid of me. So it doesn't matter which platform you log into. I'm there and I'm everywhere consistently. Um, like top left is, is, um, the, the business version, which is LinkedIn. Then the top bottom, I think that is X.
No, what is it? Yeah. I think it's X, which is like the former Twitter. Then we have Instagram, we have, um, what else do we have? [00:02:00] Facebook, obviously, Facebook, uh, Twitter, Instagram, LinkedIn, and then, um, podcasting platforms. YouTube is missing here as well. I was just grabbing a couple of screenshots and the, the interesting part about that is That I use different content, but the same content and what I want to establish that you literally can't get rid of me because one of the things that I have seen from the people and businesses that I've analyzed, um, they are all everywhere, not as strong.
And I'm as well, not as strong everywhere because things are. Um, different and, and my personal brand is differently perceived if we take TikTok than on LinkedIn. Um, but I still have people that are watching my videos on different platforms in different contexts. Maybe that's before I go into [00:03:00] Andre's question.
What is interesting, even if it's a hundred percent the same content, like the video is the same video on TikTok than on LinkedIn, you as an individual, you go with a different mindset into TikTok. So when you're in watching TikTok, you're not looking for business content, or maybe you're looking for business content, but you're in a different mood than if you are looking on LinkedIn or in the same with the other platforms.
So every platform for you is slightly different on the mood you're in. And even watching or consuming the same content has a different effect on you. And that's the interesting piece when you look at it from a commercial perspective, you're touching people in different situations and sometimes it's the right situation and sometimes it's not the right situation.
Or the right context or not the right context. Andrei, question. [00:04:00] Don't you ever feel like overwhelmed? I mean, it's too much being everywhere because when you say omnipresence, it's like, it's a lot. For me, it's scary. To be on TikTok, , , it's, I mean, you don't have to, so for me it's for, for the people that want to, I will show the system.
And for the people that don't want to, you can pick and choose where you want to be. The system still works. It's just that you're not omni present them. You know, some people are really exclusive. I only do LinkedIn or I only do this, I only do that. Um, but what I just see for myself, I am al also diversifying the risk.
in a way, long term. If you look like Facebook was up, I don't know, let's say 10 years ago, it was Facebook was the leader of everything. Today, Facebook in the youngsters is not that important anymore. And TikTok is or other [00:05:00] platforms are. So it's also kind of every platform has a different curve on where they are on.
And with that, you're getting attract, attracting different people in your ecosystem. If you take TikToks as one of the youngest platforms, even the demographics in TikTok is growing into to the, the older, it's not the 12 year old anymore. So it's now a little bit more, um, older audience. And then it's swapping over to, to adding more senior audiences.
So for me, it's just something that I have seen with people who are doing this a long time, you're touching all different audiences and you're attracting them. And that's what I want to create for myself, at least. So my next question, maybe it's further in your pitch, but You let me know if it's the case and then I'll stop and we'll see there.
But my next question is, is the, why, of course, why do you go everywhere? Because I mean, is it [00:06:00] from an angle of, I want like a sales angle, I'm opening doors to everywhere. We don't know where it's, where the, where from a customer might come from. Always like, uh, Because you said diversifying and diversifying is I want to tell my story in as many versions as possible.
Where, where does this motivation, why, why do you do it like that? Why, why everywhere? So for me, the whole thing, everything, what I'm doing is one why. So I want to enable more people to get into positions in organizations so that they create impact. So I'm after impact. So for me, the impact that I'm creating with the people that I'm working with, I am, um, I'm, I'm calling this, I'm connecting you to your dreams.
So you want to grow in an organization in a leadership role and I help you to be the [00:07:00] best leader you can be as an example. And through me helping you to be the best leader you can be, you will impacting a lot of other people's lives. If you're an entrepreneur and you're building a business, I'm helping you to impacting a lot of other people by helping you to build a business that is purpose driven and helps you to get out to a lot of people.
So for me, the reason I want to be omnipresent. is that as more people know about me, as more people I can impact. And yes, there's a sales like a component of that. As more people know about me, as more people want to work with me and want to give me money. And that's fine too, but it's not the purpose.
That's maybe important. So that's at least for me the purpose. So I want to be omnipresent. I want to be everywhere so that I can create a bigger impact in what, what I want to drive towards.[00:08:00]
Faustin. Yeah, just, just maybe to add an experience to what you've just said. I mean, uh, going back to my old days as a marketer for multinational. We, we, we had what we called, uh, 360 degrees communication, uh, but then to, to yes point, uh, we going in all platform because we expecting to meet different type of consumers.
And we believe that our product or our brand appeal to these consumer A, but consumer A doesn't go on LinkedIn. He, the consumer A only go on TikTok. So you will have to create a communication and a format. That fits consumer A and when consumer A go on tiktok, they go on the phone. So it has to be in a certain format that fit the phone and the phone has to be vertical and not, uh, [00:09:00] horizontal.
So those type of things, uh, I can see the omnipresence here. Again, Andrea was right. I mean, I don't want to be everywhere. Yeah. Then you choose where are your consumers? Where are your clients? Who are you targeting? And which platform are they going on? And, and, and which type of format do you want to go there?
So that's the comment I wanted to add. Thank you. Good. So the system, the system I use, I, I always explain this, but I go a little bit more into details today because. When it comes to the system and the flow, details matter. So, and we talk about personal branding omnipresence, like not business, but though they're like commonalities from a, from a system perspective, everything starts with, like I just said, the why you, you have, and how do you bring your personal brand to life?
How do you bring your personal values as the foundation of everything what you do? And [00:10:00] it's very important to understand there's a difference between, let's say, make it more clear thought leadership and influencers. Influencers are only after clicks and are only after likes and comments. and they thrive on getting a lot of likes.
For me, that doesn't matter. I'm after impact. I drive something where I'm into, if I help five people, I'm as happy if I'm helping 10 people. Of course, I want to help more people, but it doesn't matter if they like the post or not. So it's understanding your values and then from your values, understanding what you are about, which is your why.
And then building a clear brand for yourself as an individual that is linked to your business. If you have a business or linked to what you do, but don't have to necessarily because some people are just having a job, [00:11:00] which they're doing. It's not their mission. It's not, not what they love to do. It's just bringing them income.
And some people want to be seen as thought leaders, want to create their own business and they have a different purpose in doing that. Bye. But in the end, everyone has already a personal brand. It's just amplifying that and making it very clear and articulating that so that other people are understanding it.
So that's the starting point. And then I always go into a personal hub and that's part of my system. That's what I've analyzed. A lot of people that are doing that successfully, bringing your personal brand and everything into your personal website. personal website. In my case, it's JensHeitland. com. I rarely promote my businesses.
I rarely share all the different business topics. I mean, topics, yes, but less my businesses. And the reason for that is that people are interested in people. [00:12:00] If I am talking somewhere, I'm always putting my personal. website on the slides. I'm not putting my company website or companies on, on the website.
The reason for this is I want people to explore me and through me, they will then, if they're interested in me, they will go to any of my businesses. If they're interested in the topic, that's what I've, I've seen. And it's growing right now, extremely in, in, in this people are interested in people. I mean, we just have, um, seen the U S election.
Like it or does not like it. You have seen how people are using the attention they're getting in certain ways, some better, some, some less, but it's in the end, it's the personality and bringing this into your own ecosystem, which you own is, is the superpower. And that goes then into more technical terms.
If we talk about hub and your personal website, you are searchable in the internet. And even large language models for those that are looking further ahead are able to get your [00:13:00] content. If you have your content on LinkedIn, like the influencers would do or on TikTok, that's not visible to Google. That's not visible to large language models most of the time.
So that's a key part of my system. And then obviously, how do I build a content production system that helps me to create, um, value to the people that are engaging with it, amplifies my brand topics, but making that so easy that I don't need to do this every day. Because in my case, everyone thinks I'm not doing anything else than doing social media.
But I, I spent a few hours per month only on social media. It's just the system that allows me to do that. So and then going to build a distribution system that enables you to put this content out everywhere. And then for me is strategies and tactics that generates leads to my [00:14:00] business and then create the impact I'm after.
So that's, that's the system itself. Now we go level deeper, which is the flow. The flow in my system starts with video. And the reason for video comes next. But what I do is I do every day a 60 second video. I'm not producing every day a 60 second video, but I'm creating a, uh, uh, um, a library of videos that every day something goes out.
Every day a 60 second video. Every week, uh, uh, uh, longer form content. And that goes into the hub and inside of the hub in a block format, I will, I use that as digital assets. So you have digital assets, which is audio picture, text, and video formats. So from one video I get everything. So now comes the German efficiency.
Um, if I create a blog post written, I [00:15:00] only have a blog post written. I can't create, I mean, you can today, but it's, it's very hard and, and, and not nice. It's not yourself. Like you can create text to speech and then you have someone talking about the same thing you're doing, but it's not natural to audio.
Um, same with the video. You can create videos with AI already based on the text format, but it's, it's, it's, it's not working naturally. If you have a video, you can break it into audio and video automatically. And then you can create screenshots from the videos. You have pictures and you can do a transcript and you have the text.
So from an automation engine, and that's what I'm looking into. How do we do that? Something on scale with efficiency for yourself. That's what I have found to be the easiest way on creating that amount of content. And then that goes into the distribution, which is in my case, LinkedIn, Instagram, Facebook, um, YouTube, all the different platforms on, um, for it.
Um, podcasting, and then as [00:16:00] well X, which is former Twitter. And that leads them into, in the end to elite capturing opportunity. So people, and then that sounds really business and salesy, but in the end, people are engaging with my contacts and somehow we get in contact and get to know each other. And that literally happened with everyone here on the call, without that I ever sold something to you, selling from like, I'm taking money from you.
And that, that's, that's what you're doing. So you're creating relationships with people, um, and you give value to, to people. And some of the people want to get more value and they're paying for this. So when we talk about business, so that's, that's the flow that I have used for my system to generate this omnipresence.
And this is the flow in, in more visuals. It's a video, it's a blog post where we integrate. [00:17:00] all of the details, and then we're programming all of this into social media. And then the outcome is, this is just an example of my email, um, newsletter sign up. So people are signing up to my newsletter and they're, they're giving me permission that I'm sending my weekly newsletter to them.
And with that, I have an entrance opportunity to create relations. I have an entrance opportunity to share more value. And for those people that are then someday in a situation where they think I'm the right person to help them or any of the things that I'm doing, they will then engage with me or they know someone that needs help.
And then they will tell, Hey, maybe Jens or his company or is, is maybe the right person to do that, which then going back to To the impact I'm after, why do I do all of that? It creates impact. It helps people. And through that, I believe that we have a possibility in changing the society. If we, if we help, like, in my case, I want to help good people.
I'm not [00:18:00] helping people that I don't like. I don't help people that are only in it for the money. So one thing, when I work with people and companies the same way, if they only after the money, I'm the wrong person to work with them. And my business is in the same way. Money is, is part of it, but it's not the most important.
So, results, just, just one example, and that's just one of the metrics that I, um, care a little bit more about is people on my personal website. So that's just the distribution over this year. The interesting number is this. So unique visitors, 34, 000 people are going to my personal website since 1st of January this year.
And even that is not the most important number. The most important number is below this is 158 percent year on year. So what did I do different? Daily video. The only [00:19:00] difference between this year and last year, I did the same system, but not with the daily video. That's the only difference. And November is, is lower because November is not over yet.
So it's still going up, at least from an average perspective. The only thing that I did differently is the daily video. That's why I'm sharing this.
Questions? Discussion.
Thoughts. How much of your time does it actually take? My time? You want to know? Yeah, because you said you do it daily. And of course we learned in the past that you plan it all along. So my, my world right now, five hours of my time for a whole month, [00:20:00] but I have a team. So that's the difference that I'm not cutting the videos.
I'm not writing the social media posts anymore,
but I've done all of it myself. Then it's a little bit more time. So I think you can, you can do this with 15 to 20 minutes per day, which is still not much. My eyes. Yep. Then you edit your videos yourself. You're writing your blog posts yourself. You're writing your newsletter yourself. You're editing your website, everything 15 to 20 minutes.
Like if I would be forced to do it tomorrow myself, I could do it in, let's say 20, 20 ish minutes.[00:21:00]
Yes. Five, five to 20 minutes. I mean, let's call it five hours, five intensive hours. Right. So from nine o'clock in the morning to, uh, two o'clock in the afternoon. Intensive. Yeah. So you're busy and then, and, and then it goes in the hub, and then it's operates every month or every day itself. Yeah. Okay. I mean, for, for me, it's mainly what I do is I do research.
I look at the numbers. I ideate, I put the context together and I script the videos and then I record the videos and that's it. So that's when I drop the video file into a Dropbox folder and the team takes care of it. And sometimes I'm involved in other steps afterwards, but that's right now my flow.[00:22:00]
Questions.
And this is, by the way, this is not much. I know other people that do way more. So you reach the step about. You reached the phase with 20 minutes per day, but how, how much was the initial investment of time? Do you remember? Can you estimate? No, that's of course, you need to learn how to edit videos. You need to learn how to do social media.
I mean, this is years of course,
but that's the beauty of a community like this. Everything of that is inside of the community. If you look into the 90 days, step by step. The call, like the, the, the description I gave in this call is all there. I mean, I, I need to record more [00:23:00] videos and explain it step by step, but in the end, it's everything is there except video editing, because that's really specific to the tool you use.
So you can save at least half the time that I, I used. Yes. Just to follow up on that, Andrea's question, uh, if you take those years and you give it time to it, what, what investment did you make to, to, to become, let's say, uh, communicate, uh, ready. I mean, everyone is able to communicate. It's, it's, it's just, do you, are you omnipresent?
If we, if we go back to the topic of today, I think if you, if you start today. I would give you a year without zero knowledge, like you need to be able to work with a computer, but I'm pretty sure you get to a, a certain, certain level where this works. I mean, maybe [00:24:00] Christian, share a little bit. You have started with at least with videos lately.
Well, it depends. Initially, you're super slow. You don't know the tool. Well, I'm speaking about myself. I'm actually not reading any manual. Um, I take a look at the tool, and then I try to understand what it's doing. Um, so you could be faster if you actually read, um, what you're doing and how to use it. I do it on the fly, which, uh, has some back and forth.
Uh, anyway. So speaking about videos, the recording time is actually pretty fast, right? So if you do a, if you want to have a 60 second video, you basically need no more than two minutes of recorded time to cut it down and to edit it, to remove all the R's and S and whatever. Um, and then. You need some [00:25:00] time to do the editing, you need some time to do the, let's say, optimization of audio and video, and then whatever tool you use, you need some time to, uh, run the, um, the subtitles, the captions.
Oh. They kind of get produced automatically. Um, but specifically if you use tools that are more or less focused on English language, if you use another language, um, you really need to go through the text that has been generated because it's maybe not the best and everything. Um, so you need to go through it and edit it.
I did that as well. But you get really fast at this. Um, so, um, basically, um, per video, you use four or five times the length of the initial recorded video because you have to go [00:26:00] through it more than once. Um, yeah, so it's. The video, I guess, is 15 to 30 minutes. Creating content depends on how you think and how you do it.
If you're a person who needs to have everything in written before and also written in um, speech style, it's taking more time. Um, if you just use um, keywords and then do the video, you're getting faster. Um, but you need to find your own style. Because not everybody is made for coming up with things, um, on the fly, uh, you might get lost, you might completely lose track, um, and have no kind of comment for it throughout your video, but you need to try.
Um, so this, It's, it's, you get used to it and you'll, you get better, you get faster, um, and you come up [00:27:00] with new ideas on the fly as well. The more often you do it, um, the more topics will come. Um, so it's, it's a matter of optimization of your time. Um, I thought I would use half a day, uh, per video. That's for sure.
Not true. Um, initially maybe it's one and a half hours. Now down to whatever. Yeah, 30 minutes per, per, per video I'm, uh, I'm doing and you can get faster as well. And then you need to decide how you do it. If you produce, if you have one day of production, let's call it production day, and you do the videos for a week, um, or maybe more, or whether you do, uh, one video per day, But then I would do it for the next day, because the earlier you kind of go live, the better it is.
Um, and then you will, um, then you will see. Um, speaking about AI, [00:28:00] I'm highly reluctant of using it. Um, unless, You have it fully trained in your own sandbox, um, to emulate your speech, uh, and your tone of, um, tone of voice. Otherwise, you always get those generic things, um, that everybody produces. And that is not the goal I would have in introducing, uh, thought leadership.
Content, um, because it's, it's highly, um, a generic and everybody is getting the same results. Um, so I can be used to probably get a basic skeleton of what you want to say, but the specific content needs to be done by yourself. Otherwise, um, you're replaceable. Um, uh, in, in, in the general situation right now, let's call it like that because everybody's doing [00:29:00] it.
You see so much personal branding efforts. Um, and, and a lot of that is. You can tell it's AI generated because there is no specific content to it. There is no, um, You can't learn from that to do something like that. I mean, I use AI every day for, for support, but not for the content itself. So every single thing that I produce is, because I'm starting with video, I can just use that as input into AI as well.
Um, but the video itself, at least for me, what I have seen working best is because humans see that it is not you, or at least the people that know you, they will feel it's not you. That's not how you talk. Even if it's like I have now, I don't know. 3, 000 something videos and, and they're all in AI, so I'm training AI already on my voice and have the different, like even the different [00:30:00] microphones set up.
Um, still when, when I do text to speech. It's still you here. It's not me at least now, I guess it's getting better. Let's see if I, if I, if I, if I'm there that I say it's better than me, then I will let you know. I like this less, less time. But what's also, at least for me, a very important point is one of the goals for, from those videos, at least for me, is, is getting speech, uh, speaking geeks, right?
Um, and you kind of create some kind of expectation, uh, from your future audience. And, and that expectation is based on, on, on you. And if you do not have those specific things in, um, in the videos that you have when you normally speak like small breaks, um, some, some, uh, 10 seconds where you start thinking, and then you have [00:31:00] your S and O's, um, that makes you the person they are looking for.
Um, or you don't have that because it's AI generated. And then you go to a speak, uh, you go to speak and then you're much slower. You're not so, so, um, fluent in your, uh, in your conversation. Um, that's. Well, counterproductive and most likely you will not get booked again because there's a big gap between what they see on video and how you actually speak in real life.
Yeah, that is super valid point. I mean, I mean you have seen, we have met for those that don't know, Christian and I met this, this week? No, last week. Last week in at a conference where I was speaking, so I mean, maybe you're saying now to complete the opposite. I guess there's not a big difference, me, video and me on stage, right?
No, there's not. Apart from on stage, you're farting. Sorry. [00:32:00] That was the microphone. Yeah. Yeah. That's what you said. Um, no. It's, there's no difference. Yeah. And I, and I think to, to your point, this authenticity, especially when you are after speaking keynotes, it's super important because then it's not going to work, but no valid point.
I mean, I, I, to, to go on. point in the chat. It's, it's developing. We will see. I'm here, I'm here using it every day as well for content production, but not for the initial. Um, sorry, I'm, I'm still in a bar. Is it too loud? No, it's okay. I'm fine. So, I mean, I was like actually surprised yesterday because I would go like alongside your argumentation, definitely, but the technology that I tried to.
So read again, what I brought, um, the technology is at the stage now that you do a [00:33:00] recording of your authentic voice with your ass and O's and stumbling and getting back in your thoughts. I have seen it yesterday. And it was like really hard to fathom that on this voice recording, the preset avatar was mapped on top of it.
And it was even doing gestures as I do right now. And even like this moving of eyebrows and stuff. So the voice is super authentic because it's a live recording. Okay. But then the avatar was mapped on it. So, and you don't have this stumbling or this weird robotic things. Uh, but the video was put on top of the voice, not, uh, the voice generated out of like, um, like, like, uh, uh, deposits of, of, of like voice recordings and then generate it so you could use that.
And it was very impressive. And it even was like showcasing. The words you were speaking as like full sentences, we can cut out the sentence you did not want to mention there. Mm-Hmm. And it was automatically [00:34:00] editing the video. So it's like, uh, it was like, as the technology now is like so super advanced and if you are interested, it's, it's an old acquaintance of mine.
Uh, uh, he just like, he didn't like for me the most impressive AI course for freelancers. And it fits very well to this topic of omnipresence and how he puts all the apps together. We'll have really like push the button campaigns about something way. Just like let's the AI generate the scripts, generate videos and so forth.
It's such a quality. You see it here and there, but I mean, this is the development that just like occurred in the last two years. And I bet like in half a year, in one year, we are at the point you cannot discern anymore. It's, it's super fun if he, I mean, would love to learn more about that. You can share.
I will post, uh, it's a recording of the video yesterday. It was one of the most insightful and there's an introduction to, [00:35:00] I would say like 30 apps, I would say. Application is, um, I put it here in the chat. Um, it's of course it's a, it's a sales event, but it was like, who now very insightful hours. I was like very happy to listen.
Very cool. Thank you. What I understand is that you can be authentic through your avatar. I think we stick, we stick a lot to voice. And if you have done like a couple of recordings, uh, before, and it knows a bit your gestures, because I mean, the AIs will like learn how to copy, like, you know, like the body language in a way.
And even with this little refined, like accelerations and stops and like tilting your head and all that stuff. And the results yesterday were already like, wow. Um, and I think it's going to be probably it will mess up us in the future because we cannot discern anymore if someone is real or not. Um, and if, if [00:36:00] everybody's like walking into omnipresent, the question is like, what happens to our capability to filter and differentiate, you know, because everybody goes like full scale.
Um, then you go back into real life and then it's like, Hey, you're different. Yeah. Of course. Of course. Yeah. No, I agree. No, but it's, it's, it's still just between us here. It's like, how many people are really that crazy and do this on that level? Like I do Eve and I, I'm like nobody in this. It's not many people, not many people.
But I think those that. Understand the possibilities that really excel in the game. Agree. Uh, I was just like talking to a friend, I'm like hanging out here in our coworking cafe, uh, we were wondering about this people that just totally leveraged their Instagram followership by 400 percent in just a couple of months or something, you know, and it's possible now, but you have to [00:37:00] act, uh, you have to act the system.
So there's like technology now to do that more easy than before. Yeah, it is. The question is always, does it lead to where you want to go to? Of course, of course, that's a good question. That, that maybe goes back to Andrei's comment in the beginning, like why, why even doing it? Like, why has it to be zero?
Exactly. Yeah, I mean, I know, I know a lot of people that are focusing on the money train only. Then they do things for a certain amount of time and they can't do anything anymore with the whole audience because it's burned same like, yeah, everyone needs to figure that out for themselves, but I, I, I definitely going to watch the two hours.
No, it's, uh, I'm looking for the optimization and like turn all the processes and optimize and like. Support all the things. So it was like, yeah, as I say, like, I [00:38:00] should become an advertiser and be taking missions that were just like very insightful, but there's a lot of experience you can also see that speaks for me.
Yeah. Is it in German or French? Uh, in German, the most well known language in the world. Nah, not so well. No, you can, I think there's even an AI and you can dub it. Yeah, but otherwise it's like totally worth to extract I have, like, I mean, if I could just send you the links, I could send you the links to the old applications, and then you ask for complexity, like put them in relation and manual out to use them in the right sequence.
So that's probably also done in a minute. I mean, you can, I think you can copy the link in and ask for a translation of the video. Cool. Any more questions, concerns, thoughts, omnipresence? I think that's Goran [00:39:00] mentioned in the context of omnipresence AI. I mean, it's a, it's a link to the question I had earlier.
Well, are you not overwhelmed? And you said your option is like, I have a team in the beginning. It was, you know, I was spending more time. Now I have a team and I guess the team is now a team of AI agents that can emulate you, you can somehow guide their authenticity, control their authenticity and, uh, use the avatars when you cannot, uh, when you cannot duplicate yourself.
It's kind of more of a Westworld type of dilemma. For me, Omni is still, inside of Omni is the physical. We have not met yet in person, Andrej, but we, we're going to in the future. And for me, in, in real life is still the, the most important thing. Digital is just [00:40:00] like, when you can't reach in person and you can like accelerate the connections and keep, keep staying in touch.
But I think physical is still the, the biggest game changer, like having a beer with Christian last, last week in Amsterdam, it's 10 times better than just being on the call with him. Yeah. It's human. So if we, if we think about Omni, it's not just the digital Omni is everywhere. So I think it's also. having the authenticity in the same way that you have digital and, and, and in the physical.
I, I know people, maybe that's a good point to that. I know people that you think they're the masters when you see them online and then you meet them in person. It's like, holy fuck, you're a completely different person because you're playing a game online. You see that a lot.
[00:41:00] So yeah, everyone needs to decide that for themselves. Good. My last question, I promise would be. How much did it help having the, how, how much did it help with the keynote speaking exercise of the public speaking that you were doing videos? Yeah. So, I mean, I do videos for a while already, but especially this year when I started the daily video, I don't know why, but daily somehow is triggering more.
I have keynote speeches every month
and most of them are paid pretty much well paid. I have to say. What are you talking about? On what? In your keynotes. I mean, what I am talking. So I am talking about leadership, organizational development, personal branding, [00:42:00] exactly what I talk about inside of my videos. So not much difference. So last week we're leading with impact.
Or leadership with impact, how do you measure leadership and why do you measure leadership? Why does it make sense? Um, then in Zurich, it was leading with impact, funnily enough. And then the month before was, um, organizational development. So how do you combine innovation with human aspects, which is different word for leading with impact.
No, yeah, that's, that's my topics.
And that's, you don't see that in an individual video that just goes throughout because everything that I stand for and that, that's more the representation I have as a total brand. That's what people are booking me for. So it's not one single, okay, [00:43:00] you talk about leadership here. You talk about personal branding there.
It's more the totality.
And of course, with that comes like my history on what I've done over the last. 20, 30 years, and that plays a role, obviously, in that as well. It's always these two things, credibility and visibility. You use both to, to do that. And it's just, if you do videos, you are more visible and they can, they understand if you can talk or not, normally, if you can hold an audience and so on, on stage.
I think this inspires me to start straight away. I haven't even said the numbers yet, but I can, I can tell you it works. Seriously. No, I see. It is just, yeah, omnipresent. It's like the matter of penetration, right? It is, and it's, it sounds weird because I'm, I'm, I'm not money driven at all, [00:44:00] but it, people throw money at you for keynotes where you would say, I would have done it for free, and they pay you like a lot of money, let's say , right?
Great. It definitely works. And I mean, we can, we, it's everything that we do in this community helps you to do that. Is then maybe some tactics specifics when we go into, how do you do lead conversion? So lead conversion is then not going to be paid clients, but how do you use that for getting attractive to get speaking engagements, but in the end it's the same mechanics.
That's where I want to go.
Great. Um, good. I have to sneak out. Yes, we have an appointment Thursday morning. Okay. I don't know yet. I don't. You have booked this lot. Good. Let's talk. 30 [00:45:00] minutes ago he did. Okay. Please check in my calendar. Yeah. Thanks a lot. Thank you too. Good then. See you next Monday for those that are joining next Monday again.
And if there's anything in between, ask questions in the community, you're welcome to do posts as well. Everyone is free. I'm posting way too much. I know. What is the topic next Monday? What is it? Good question.
Let me check. Next Monday. Oh, you will love it. Getting paid for keynotes, . I'm already in there. And, and then afterwards we go again into more career topic. 'cause Sarah asked me, do, do, do we get this automatically? Uh, because for this one of course, I'm just joining now. I had to go in the system [00:46:00] and register to get a reminder or a popup that says, you can, I can quickly show.
I have a call with Faustine tomorrow, I will show you. Ah, thank you. Yes, you're welcome. True, you booked the onboarding, yes. Yes. Thank you so much. You're welcome. See you tomorrow. Good. Nice evening. Bye bye. Bye. You too, ciao.
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Transcript:
Personal development masterclass. One of the topics that's dear to my heart, because of what I have seen over the last 15 years is that personal development is quite seldom in organizations. It's not really taken, uh, in a proper way, at least in my eyes. So that's why I'm really keen on sharing this today.
So we have two. main perspectives. One or two topics for today. One is personal development talk versus performance evaluation. And then we do a deep dive into how I'm doing personal development talks. And then we do questions in the end. Personal development. So we have one part, which is the personal development talk, and then we have the performance evaluation.
And a lot of organizations, focus on performance evaluation. And the difference between those two is that the performance evaluation, the main part they are focusing on, or the main source of that is the company. So the company is on the top. And from there, it goes into, the individuals and the different tasks that need to be done to accomplish what's happening in the company, what is required to do to be done in the company.
And the individual that is doing the task is the last point. And then inside of the performance evaluation, you're looking backward. So you look, how did this person perform in the past? The development talk is the opposite. So the most important part of the. Development talk is the future. Where does the person want to be in the future?
And it has nothing to do with the outcome of the company or where the company wants to be. The goal of this is, and why, why do this personal development talk? I believe that if we are developing people in organizations beyond what the organization needs, they will contribute more to the company. They will contribute better.
So the goal of what I'm doing with development talks is finding out what the people desire and going deeper into that. And we will have a look at that in the next couple of slides. And then look, what are the different tasks of the organizations that fit the person and what the person wants to be. And then you marry these two things.
And then it works as well from a performance evaluation perspective. So that's my perspective on development talk and performance evaluation. Let's go into personal development talk a couple of, I think it's almost two years ago or something. I've developed this in as, as a worksheet. So if anyone is interested in getting this worksheet as a PDF.
Happy to share that. So, the starting point of a development talk is really a setup of the atmosphere and the place. So you are going to do a development talk with another person. So you are the manager and the, the other person is like reporting to you and then you're meeting up. So what you need to make sure of is that you have, an appropriate place.
The best case is always doing this outside of the office environment in a. In a place where people feel well, the atmosphere is super important. The time of the day is important, not doing it on Friday afternoon, for example, when people want to go on the weekend, of course, you need to be aware of your relationship with the other person, depending on how deep your relationship is.
You of course have then a perspective on how deep you can go. And how much that is. And then what is important as well is that you put the note-taking responsibility to the person that is inside the room or is working with you. So me as a leader, I always give the note taking responsibility for the other person because then you see what they understand and what they get out of that.
And then I always do as well. A version in front of us so that people understand this. So printing out this worksheet as an example, if you do that in a physical space, then you print it out and then you go into the development talk. And the starting point of the development talk goes really wide.
Looking into what's the personal vision like. I always ask these as open questions without showing them the worksheet in the beginning. Who do you want to be? And that's very, very, very wide. Like, who do you want to be? What does it mean? Some people who have never had a conversation like this, struggle with this.
So they start with, yeah, I want to be a manager. I want to be something specific. So they go very, very, very specific and they don't really look into the future. So the first round of this, I just, Help them to find out who they want to be and they write down, they write down a manager. I want to be a good father.
I want to be whatever they come up with. And then I go to the next question and I show them the next question, not before. So why do you want to be that person? So then they're reflecting on the answers they have given and then they go back and refine who they want to go to be. And that's an interesting process because what.
You as the manager that is holding this development talk are doing, you're literally shutting up and just asking open questions to tell me more. How, how does that feel? What does that look like? What would that look like in the future? So you only ask open ended question when that gets the person talking and reflecting.
So if you're saying this, what does it mean? So, and then they're explaining, explaining, and they go in a loop between who am I going to be? And why do I want to be that person? So until they have clarity, and the first loop is always. The starting point where they don't know what's going to come, then who am I going to be?
They come up with high-level topics and then they go, Why do I want to be that person? Then they go back to Who am I going to be? And then they go deeper. And I always then give them a perspective. Okay, think about five years, 10 years from now, who do you want to be? And then they go more particular in all of these things.
And then we go, we don't close this, we keep it, we put it aside. And then we go to the next sheet, which is a personal development map. So I want them again to reflect on certain questions. And it doesn't matter in the order, I just take them clockwise right now. But it's really going and answering the specific questions.
What do I want to learn? So you're asking this, the person that is in front of you. So what do you want to learn to be that person? So linking it back to that person of the future. And then you're asking, what do you want to improve? And then they come up with things. So it's, it's like writing down the, all the different topics and then what do I want to leave behind?
And then they come back with topics that they want to leave behind. Another question is what excites you? Yeah. And then going deeper into this, who is important to them? And then what is important to them? And when you have done this circle, you go around it and they were deeper in this topic.
What quite often happens then if you ask them, so how, if we go back to the other one, is that still the same thing you want to be? Because they have now clarified what they want to be. and answer the question, they go back to this one and then clarify, no, no, no, I want to be this, I want to be this. What I always ask them, in this part is to paint a picture.
So when, when we have finished with this one, I go back to this one. And say, from a personal vision perspective, imagine a picture and describe the picture that you see on the wall. And then they describe to me who they want to be and who they are going to strive to be inside of a picture and explain everything that is around them.
I've had, for example, a person that told me where they are going to live, what, how it feels, um, in this picture, where the kids in this picture, where the wife or husband and, and going really into details and then linking this to. A job perspective as well, because in the end, we are at least this part is in a job environment.
So they are linking that to the job environment of who they're going to be working with as well. So these two are super powerful. And then you go into the next step, which is a goal perspective. So it starts with the staircase. So in the top right corner, we have what is the goal. And the starting point is really, um, defining that goal.
So if you want to be this person in five years, what is the goal for the next year for you to be very specific? And of course, you can do smart goal setting and all of that, but it's in the end, What does feel right for that person? What is the development goal they want to reach in one year from now?
And then they formulate that goal. And then you go to the bottom of this page where you look into where do you stand today on a scale from one to 10. So they're rating themselves on how close are they to that goal. If they're close, then they're at 10 or 9. If they're far away, then they're at 1. And what always happens is they're somewhere in between, obviously.
So when they have rated that, then you look into what are the things that get you closer to that goal, meaning moving your scale from 5 to 10. And that's what they are writing down above the stairs. So, above the stairs are the things that are getting them closer to their goal. And then they're defining this in bullet points and formulating that out.
And [you do that obviously all in a conversation. You ask the person who is doing the development talk, you are asking them questions to get them moving. You're asking them clarifying questions about the topics that are put, into the sheet. And then the next part is, what are the things that getting you further away from that goal?
So downstairs, if you think at it from a staircase perspective, and then they're writing these things down and then they have a clear picture of a goal staircase where they, they know they want, where they want to be linking that to the vision that's five years from now and the goal picture, and then they rate themselves.
And have then clear understanding of that are the things I need to do to get to my goal and that are the things I should not be doing. And then the last step of the development talk is getting specific. So now we zoom into one year and actionable goals that help them or tasks that get them towards the one-year perspective.
So what are the things they're going to do? When are they going to do this? What do they need to make happen to be able to do this? What are the things they need help with and how I'm, how they going to measure them? So it's a very, very simple setup where they write down literally the different steps that help them to get there.
And they're putting measurable goals towards the goal. And this is roughly. I would say one and a half hours, even if we go through this right now in a theoretical setting in, let's say 15 minutes in a real conversation, in a coaching style, where you ask the manager or coach the other person to find out what they are desiring and where they want to be.
It takes roughly one and a half hours if you do that well, sometimes it's faster depending on the relationship as well. The fascinating thing with this is it has zero to do with the company you work in and one hundred percent to do with who they want to be. And as well as zero to do with you as their manager, if you're their manager, like your perspective, your opinion on anything of that.
Um, just to give you a couple of examples, I've had people that told me that they want to be. building their own company in the next five years and they worked in the company and I was their manager they told me because they trusted me that they wanted to build their own company and we built a plan for how they were going to build their own company and I've had situations where people told me that they want to get married in the next five years and then we built a plan to get them towards marriage getting married and looked into how that does that work with the career perspective same with kids and all the other things so this is a development tool you That I use with everyone that is working with me over time because I believe that as further we as managers and organizations help people to develop as better it is.