Rising Stars Pro - Kick-Off Call
The Rising Stars Pro Kickoff Call introduces a community of CEOs dedicated to building personal brands that drive business results. By developing in public, participants showcase growth strategies, share resources, and collaborate to create a powerful network for success.
Kick-Off Call for Rising Stars Pro
The Rising Stars Pro Kickoff Call is the launch point for a unique journey where CEOs and entrepreneurs come together to build and amplify their personal brands while driving measurable business results. Designed to help participants grow both individually and professionally, this session laid the groundwork for a powerful community focused on collaboration, visibility, and impact.
Building Personal Brands to Drive Business Success
At the core of Rising Stars Pro is the belief that a strong personal brand can channel traffic and visibility directly to your business. With an approach that emphasizes “developing in public,” members of the group will build their brands transparently, allowing others to learn from and replicate their successes.
The program kicks off with an initial group of CEOs, who will serve as a test group to showcase how an authentic personal brand can create business opportunities. Through sharing professional photography, video content, and ongoing updates, members build an online presence that attracts clients, collaborators, and followers. Additionally, the session stressed that personal branding is an enduring asset—one that remains effective even if a participant changes businesses.
Resources, Collaboration, and a Community-Driven Model
Rising Stars Pro offers a community-driven support system that includes professional resources such as photography and video production. Jens Heitland highlighted that all subscription funds would go toward resources for the participants, ensuring they have high-quality materials to elevate their online presence. The goal is to make it as accessible as possible, minimizing costs for each member and focusing on organic content creation and collaborative growth.
Connecting with the Free Rising Stars Community
This session also introduced the free Rising Stars Community, where participants and interested members can access resources and network with over 400 like-minded individuals. By sharing resources openly and developing in a collaborative environment, members of Rising Stars Pro gain insight from others’ experiences, allowing them to avoid common pitfalls and grow faster.
With a clear commitment to transparency, collaboration, and impact, the Rising Stars Pro program offers an innovative approach to personal branding. This kickoff call set the tone for a journey that starts with 10 CEOs and has the potential to scale globally, creating a lasting impact through the power of community-driven brand building.
Transcript:
[00:00:00] So this, this call in general will be just a kickoff call. And then we do deep dives because what we do is we have the 10 CEOs, most probably more than 10. Now let's see. Let's see. And then we have visitors because we are developing in public, like I said, already next to the stage this week.
So Andre, for example, is public. Frank is public. Um, but both of them are good friends of mine and they're in the same boat. So we are all in the same boat.
Let's see.
We have at least one, two, five, six, seven, eight. So
we get going, [00:01:00] but I'm like, I'm German. We don't wait, right?
We don't wait, no.
Yeah, some people haven't haven't haven't really come back. So I don't know. Maybe they're out. Maybe they're still in. Let's see We'll try to to figure out welcome everyone. Isn't that amazing? We started something last Friday and now we are here with at least well, however, how many are we 15 people? I know 15 not joined No, Joanne is joining.
Yeah. So really welcome to this interesting project that we're going to start together.
I have, I will use slides just, just so that you can see things and I'm recording everything. So everything, a hundred percent transparency, [00:02:00] a hundred percent recorded. And. If we have enough time, we will do a little introduction on afterwards as well, because I mean, some of you have seen each other, but not talk to each other so that we can do that as well.
But we will do more calls and we will have plenty of time over the next year to, to go more into it. Just wanted to get everyone on, on board and seeing a little bit. What my vision and mission and, and these topics are, and talking a little bit more what we are going to do together. So let me share my screen
and maybe check that I can still let in people,
so I will, I will deliver afterwards as well, [00:03:00] transcript and everything. So we'll have everything together. Can you see my screen, the blue one? Good. Welcome to Rising Stars Pro. That's just the project name, however. So Rising Stars Pro, my, my vision is to have a community where CEOs build irresistible personal brands, connect and grow businesses that create positive impact together.
Starting point. And then today we go into my vision of the totality and my personal vision as well. Then how does that all work? Next steps. And then we have plenty of time for Q& A. Is that good? That's good.
Yes. So my vision, I have set out 2019 already that I want to connect 1 million innovative leaders [00:04:00] to their dream. And it's, it started when I, when I left IKEA, I looked into what are the people that make the difference in this world. And then you have this innovators. And that's, that's where I started.
The innovators that are willing to do the extra mile that are doing the things that nobody else does that are jumping on stage when a crazy German is in front of a crowd. That are the people that I want to help and really help them to connect to their dreams and fulfill their dreams. So that's how I met Frank, for example, a couple of years ago.
That's how I met Andre a couple of years ago. And we work together. Um, I'm, I'm really into how do we enable each other to do something really cool in this world? Because I believe that together we can do way more than alone and that's, that's, that's my personal mission to this and the, but for me from an innovative leader perspective, like innovative leaders are changing lives, [00:05:00] lives of the people that are directly connected to you or to us.
But as well, that's the interesting part when we're looking into scaling, we're looking into changing organizations. And with our organizations, we are then changing the world. And some of us are doing that from a purpose driven organization perspective. And some of us are doing that on a small scale, doing things that are impacting things in your local community, in the local customer base that are then helping to change the world.
So I just believe if, if we do this through innovation, if we do this through people, and in my eyes, At least from what I want to contribute to all of this, doing this in a way that we're doing this massively. I'm not into doing small steps. I want to do big stuff and big stuff is like this. You're now the test bed of the 10 CEOs.
What I see us doing over the next years or decades, um, at least for those that [00:06:00] are still want to be part of that, we go from 10 CEOs in the first batch, then we go to a hundred, then we go to 10, 000, then we go to 10 million. Because with the power of the community and technologies that we have in hand right now, and you with all of your businesses as well, I think we can create an impact that's enormous.
And it starts with us as individuals. Me for myself, but you with yourself as well. I think, um, that's just an opportunity we have through this. And this is just the starting point of something that can be huge. And that's why I'm doing it in the way that I'm doing it, that, um, I will talk more about. So how does that work?
10 CEOs, maybe it's 13, at least when we were after the stage, it was 13. We will figure out. It doesn't really matter if it's 10, 13, 7. But I What I want to do is like this 10 CEOs are kind of the test ground for [00:07:00] showing that it is possible as individuals drive business results through you as an individual.
And that's what I, at least for those of you who have been in Switzerland last week for, for the keynote that I did, this is everything I do. So we're, I'm, I'm showing and doing and implementing with you exactly what I'm doing. So through my personality and through my personal brand, I'm driving business results into my companies.
And you can direct this traffic to your business. That's what it is all about. So from a goal perspective is yes, we're building your personal brand, but the goal is with your personal brand is driving business results to your business. And the good thing is if you change business, if you, let's say start up your, like I did in the past, you fuck up a business, then you can still use your personal brand to drive traffic to somewhere else.
That's the beauty with this. So we will not go too much into the system [00:08:00] itself today. It's, I will do another call where we dive deeper into the system in details. And there are a couple of videos already in the community. And then we have the third part, which is the community. So one thing is us as the core group, which is the 10 CEOs, including me and my team.
And then we will have visitors. Like we have already paying subscribers in the community today. That are going to follow us because what we do is we do everything in public. Like I mentioned, when we were, um, in, in the small room next to the stage. So I want to create something that is like a new version of Netflix.
It's not Netflix because it's not based on that, but it's a community driven effort. Or you say, we can watch 10 individuals, how they're growing, but as well, how they're growing with their business. So it helps you in two ways. One thing is personally, you will grow and you get visibility and traction as an individual.
And secondly, through what we [00:09:00] are all doing together, you will drive business results and help your business be more visible as well at the same time, because every community member. We'll be seeing what you're doing, we'll be seeing what your business is doing, and then they can contribute through one thing is paying us for that, obviously, to watch us.
The other part is then buying your services, buying the products that you're doing, because your product and your service will be more visible than, than before.
So. Then this is kind of the basics what I want to do and fine tuning we will we will see so I want to do a weekly group call where we all get together as much as possible and I know there are vacations there are public holidays it will not be always everyone but at least try. Everything obviously recorded.
We do a monthly one on one maybe in the beginning a little bit more where I spend more time with every one of you. Then we, we try to do a quarterly [00:10:00] in real life meeting. We need to figure out where and how we do that. Um, I want to have every one of you going through the detailed step by step personal branding support that I deliver to you.
So I will work with every one of you. My team will support you in all the details. We go through that all together. Um, I want to document things as well for you on in a podcast interview style going forward so that I interview you before I will interview you in between and I interview you as a person in the end so that you can share what you learned.
But also we're kind of doing a little bit more documentary. And then I have a couple of really cool ideas, um, dependent on if you, if you are all up for that goal. As I said, your personal brand through the roof in the next couple of months, goal is really driving results already as soon as possible. Not like in a year from now, I want to build something that we.
Let's say maybe do a [00:11:00] rapid launch until Christmas and then from from January you really see the results coming in. What I have seen with the people I work with, some of them are directly getting within a week after they launch their personal brand business results because they have never been active, they have never been clear on how they're doing things.
Um, so driving business leads to your company, key part, and it doesn't matter what company you have. That's, that's, that's the goal. And then for, for the community, like the rest out of outside of the 10 CEOs, it's, it's weekly Q and a, which you all can join, of course, to, if you have time access to all recordings asset, we do this in public, everything is, is, is documented.
They can listen into our group calls. We will not like, I will not focus on them. I will focus on, on, on you, but they can listen in. We need to find a tool, how to do that. I have tested something in the past. We will figure that out and they can join the [00:12:00] quarterly in person meetings because what I have seen, one of the paying members is a venture capital person, and I have already another one that is going to join us as well.
So there, there are interesting opportunities for all of us. So there might be customers as part of the. The group as well. And they will join us in person for this ones is work alongside of what you're doing so they can contribute. They can do the things that you're doing that I'm teaching you that we are doing all together and then build their personal brands and drive leads to them as well.
So it's a huge benefit because they just see what, what you're doing and can then replicate that just that they're not getting the personal support financials. I've shared that already a bit, at least in the small. Room next to the stage. So what I want to get to is a hundred percent of the subscriptions we're, we're, we're getting from this community will be invested into you a hundred percent.
So I want to get to a [00:13:00] monthly recurring revenue between 30 K and 50 K. Which is not that difficult. I've seen communities way bigger and doing like 200k. And for me, it's not about the money. It's just that is an investment that we can then put back into you. So currently the price of the subscription is 220 euro until November 7th, because I just want to get a couple of people in.
So it's 10 euro per month. So if you have friends and family members, you think they can afford 10 euros, bring them in. If you have people that you believe they should join this because they're, they're kind of, it's, it's worth it for them as well. You can ask them now, or you can ask them after the 7th of November.
You can decide. 7th of November, uh, after the 7th, so on the 8th, I'm moving it to 99 euro per month or 99 dollar and 1000 per year. And if we have that, then it's roughly 300 something people that we need to get in to get to a [00:14:00] 30k. So it's not that difficult. And then the whole, um, investment. So everything that we're, I'm getting zero out of this, just, just to be very, very clear.
I personally will take zero money out of the totality. We are using all of this to do professional photos, videos. Content production, websites, campaigns, lead generation for all of you. And then obviously the quarterly meetings, wherever we meet are all going to be paid for all of you through this. And then events and other opportunities I'm, I'm having in, in, in my idea box already as well.
Next steps. So for, for the 10 CEOs. We go into one call where we go step by step. So the whole system, the whole plan, the whole timeline as a starting point so that we all have a little bit orientation. Then I want to do one where we go deeply into getting to know each other because [00:15:00] we're, I want to get us together like a family.
Then obviously starting to build already are kind of do one on one calls with me so that we start scheduling one on one meetings depending who has time and when. And then what I want to offer to every one of you, you can invite two to three team members for free into this group. Because I believe like you are the, the, the CEO of your company and some of you have team members.
Um, like I was, I was texting with Ramco, for example, and I'm a hundred percent happy to get your team members at least two or three for free into, into this community. They can contribute, they can be part of it. Um, and they don't need to pay. Just send me the email addresses of the two to three team members.
Um, to my email and then last part of of this part. Please send me a photo. If you have a photo of yourself and a short bio, because what I want to do, I can show you later in inside of the community. [00:16:00] Um, I want to build a classroom, which is all about you. Like we have, we have inside of, of the classroom, there's like main sections and then every one of you will have a different classroom so that people that are coming into the community can then dive into who are you, what is your business about, and then learn more about you.
So it's really the personal part and then all your call recordings will be in that classroom as well. And of course we, we can make that in a, in a way that not everyone that is jumping into the community can see it straight away. We can have different levels and so on. Questions. I know I'm fast. When do we start?
We start today. Now, one question was last week already, like how much time is required from you roughly? I guess it's two hours or less. It really depends how much speed you want to do. Because, um, if you are fast, your brand is [00:17:00] built in a week, easily. Um, most probably not for everyone because everyone has a business or is working on the side.
But, um, the idea is really the calls where you get most out of it. And then we can see, um, maybe doing a work group call or meeting together in different ways where let's say building the websites and I show you how to do it. And everyone is doing it with me simultaneously or whatever. Like we can do different sessions.
Do, do you have any plans? What's coming afterwards? So, with the 10 of us, yeah, I mean, you can be, um, the, the mentors of the next CEOs. When we go towards hundreds, at least if you want to, that's, that's what I'm thinking. It's like going from, from 10 to a hundred. So you can mentor a couple of CEOs if you like to.
Um, but I, I see this [00:18:00] like exponentially growing over time and then the, the, maybe the time will be shorter than a year. We'll see. Um, and it's really depends as well, how much time you have, how much investment you want to do. But in the end, I want to build this in a way that you're kind of shareholders of this community from the beginning, because you are the first team, um, and then you can participate going forward.
Okay. You're talking about professional photos, videos, and interviews. Uh, how, how is the process? So I have a professional photographer. Um, or we can find someone somewhere else, that's no problem. So what I always do is I do 30 professional photos of the individual because then we have, when you, when we build your personal website, when we do social media content, then we have [00:19:00] professional photos of like top notch quality because what I've seen working best is if you have high quality photos and videos.
So most probably, I guess you're all somewhere close to Switzerland so that I will come and we do this in person when we do the first big in person meeting, but we can, we can see you, you can as well do DIY versions of that, but the idea is really that we have a professional photographer and that is shooting photos of us and then same with the videos where we do, because one of the, the things as of the system is professional videos.
Um, like short form videos, like Tik Tok videos, Tik Tok, um, LinkedIn videos, let's say it like that, uh, drive more business. Um, like this short form content and we can do long form content as well.
And, uh, you sit in Zurich, your main seat. No, I am in the [00:20:00] Netherlands. In the Netherlands? Yes. Oh, my. Okay. Which city? In The Hague. Uh huh. Okay. Den Haag. Yeah, yeah. I was there. Yeah. No, so for, for the physical things, we will find out. We will find a spot that, that is working for everyone and timing as well.
Jens, I have one question. So you're saying two weeks and two hours a week, but you, you usually post like every day one LinkedIn post. I saw you also do like TikTok. So probably we're also going to use for copywriting AI, I assume. We can, or are you writing everything by yourself at the moment? No, I have who is writing this.
Okay. Okay. Got it. No, it's so that we need to do a session where we go into the details. So what I'm doing is I'm producing. Uh, one time per month, two hours, 30 videos. And this 30 videos are blog posts are content [00:21:00] creation in, in everything. So the whole, the whole content production is efficient. So in the end, I'm spending two hours.
Per month, but I have a team taking care of that. So it might be a little bit more for you in the beginning, but we will find out. The idea is that when we have revenue coming in, then we can outsource these things to video people, editors and everything. So that's the whole idea is we are creating revenue and this revenue will be used to pull your content engine.
So basically we built like a personal brand company around us. They make the stuff for us. So we can create the next 10 CEOs.
I mean, you can, you can hire this people afterwards into your business if you'd like as well. Yeah. But what's about the content creation? Like everyone has different businesses and different fields they are around. So Yeah. Everyone [00:22:00] needs to be like having like at least like an own strategy or is it similar to each other?
Or what? No, it's totally different. Everyone has a personal strategy. The content or the system is the same. The flow is the same, but what you talk about and how you do that is specifically for you. Every one of you has specific different, different brand attributes, different, different ways you talk, different context, different business.
Most probably even different languages. I mean, I think this is like probably the biggest part for the most of them to think about what kind of content to create. And so it's probably in the beginning what takes the most time to think about what is the content and what's the, the. Goal of it. Basically.
That's so what we are going to do is we start with your brand. What is your brand? What are you about? And then we go from your brand into, I call this the five pillars of your brand. And [00:23:00] that's then content pillars in the end as well, which is Monday, Tuesday to Friday. Um, so it helps you just building a content structure that goes then into details.
And I've done that in the past with Frank. That's, that's why he is here as well. It's super easy. Um, when you get started, it's a little bit hard in the first two weeks, but in the end, it's super simple because you have five topics you are going to talk about all the time. And, and nobody will see it is this five topics because you're talking about details.
Like I talk about leadership. I can talk about leadership for a whole year and it's still different content all the time. It's, it sounds difficult in the beginning, but that's, that's exactly what the details of the system is about to make it as simple as possible and as efficient as possible. I guess this is probably the difference where, what I don't quite see at the moment, which is the difference between our brand and the company's brand.
[00:24:00] Because I'm, I'm probably trying to work out, or we'll do that in the next sessions, I'm sure. But, um, if I think about what I'm, what I post on LinkedIn or what I write about on Substack, it's probably, it's related to my, to my business more than anything. Um, yeah. So it's a combination. So. What, what, what I have found out over the last five years is that people are attracted to people.
So for example, if we take Mark Zuckerberg has more followers than Meta, Elon Musk has more followers than, than Tesla. So people are attracted to the iconic leaders of the business. And that's, that's the thing we're playing with. The, the goal is driving business results, but the attraction point will be you.
And that's what we are, what we need to find out. What are your values? How do you, how do we build your five brand pillars and then your personal brand around this so that you [00:25:00] are distinct, but it's still in line with what your business is about. And that's, that's very, very important because if not, then it's not going towards your business.
But the interesting thing is I have had the same discussion with, um, CEO of a 200 something million company. And he was asking, but if I'm building now my personal brand, then I'm not, I'm diverting myself from my business. But what he then figured out when I talked about it, and I use myself as an example.
So when I was doing this 24 hour walk, we were raising funds through me. And through that, I got speaking engagements and even a client afterwards, me talking about the 24 hour walk, because it was a client that was attracted to the purpose of the walk, and then figured out what I'm doing afterwards. And not me as a person, like my business.[00:26:00]
That's, that's the whole system about.
Two questions. One, how do we do like the research for all of this? What we need, like, Some, probably some people need more research or lead some new leads. That's the one thing. And the other thing I already asked you, like in, in a personal chat, um, like my, my, in my sales coaching, we had like this theme that you should give you like a kind of a unique name.
Like for me, it's like the interior concierge, because it's related to my job, but it's like me as a person who's doing like the concept, so it's my creativity was behind that ideas. Um, And maybe some of you guys also had like, like a, how do you say, like a code name or whatever for you, for your business or for your account?
Um, how can we combine this or do we need to decide which one I want to use or? [00:27:00] Yeah, that's, that's then on the individual level where we need to dive into. Yes. That's a specific one. We, like, I just had a call with the free community. And, and we, we talked about personal branding in that one as well. And there was a guy who has, his name is Guran with U and he was saying like, nobody gets that in, in an international environment.
So like, should I use it with her? Should I use it with OA? How shall I do it? It's really specific on, um, what you, what you want to do with them. Like, if, if we take your example, it's really, do you want to be this for your whole life? And does it work for your whole life or do you see yourself growing further from, from that over the next 20 years?
So if you want to grow further, then it's better to use your personal name because you can have still both. You link your personal name to that, but your personal name is not going to change over the next 20 years. [00:28:00] Most probably.
Rarely that it's changed. It would be like having someone with a really unique name in the, in the last part as a last name. Then maybe. No, you can marry and then you have a different name. Everything is possible. Yes. One other question. Yeah. Is there like a basic equipment we need? Or something that at least that you recommend because I assume also like the videos that you're doing are not just with the phone Or with the phone microphone The starting point is the phone.
I make it so as simple as possible. We can boost it afterwards, but the most simple, if you have a phone that is not 20 years old, and let's say the last five years, it's going to work. I don't want to create something that is a burden to anyone. Of course, you can buy a 6, 000 camera. It's [00:29:00] better than the phone, but it's not needed.
I have some of my videos that, that I just do, like me walking, that are the best performing videos compared to the ones that I do with a real camera. Frank has good examples of that as well in his LinkedIn profile.
The keys matter, keep it so simple, really simple. And my, my, my goal is as well that you're, my idea is you're spending zero dime on, on anything. Thank you. As much as possible. I mean, there are certain things. If you buy a domain, it costs you 12 euros or six euros or whatever. Like this small stuff, but it's like, I don't want you to buy anything expensive.
We can get to that level when we drive like, like revenue to the community, we will be, we will anyhow invest into you so we can, [00:30:00] we can fancy it up over time, that's no problem, but I want to just get started
questions.
Thoughts, just the thing about the payment for 120 or whatever it is, uh, what 20, uh, is that for us or is that for, uh, to get into for the, to get a school membership? Or is that, um, uh, or is that just for the people who are support, um, sort of following you. You don't pay anything. Okay. So it's only only the people that are, that want to join the community and want to watch what you're doing?
Yeah. So we, we we're, we're the entertainment. Exactly. You're the guinea pigs with a, uh, it's like, it's like safe if you're not, if you're not paying you the product. So that's fine.
The cool thing about this, I did this during [00:31:00] COVID with, with, um, a guy from the U S so we built his online course and we recorded every session, me coaching him doing his online course. And through, through us doing that, he got exposure even before he was launching his course and then directly had people.
So I did the same concept in the past, just not at that scale.
That's the interesting people. People are just interested in learning from how things are working. And if you do this in a community, they can ask questions. You can help each other because we will have different strengths on all the different topics. Some people will do a mistake here. Some people will do a mistake there.
So the exposure we have with each other, we just explain like learn on a 10 X level because what one person is learning can be shared with everyone else. That's the beauty of this. So the speed is just way faster when it comes to learning and the exposure as well. Just an example. [00:32:00] I was, um, in a WhatsApp group where, where we help each other exposure on social media.
If we just take us like every one of us drops a link into a WhatsApp group, Hey, I just posted and everyone else is commenting. This has so basic things, easy stuff we, which we could do. So you imagine you post something on LinkedIn and you have 10, 15 comments automatically. So there are things organically with, without a lot of work needed that we can easily do at least for those that are comfortable.
It's so funny. Frank is, sorry. I'm sorry to interrupt. It's so funny. It reminds me of like a 2015 Instagram, like like for like the hashtag or follow for follow. It still works. Yeah, it's the same framework. Yeah. Just trigger their algorithm. But in the end, it's not, that's maybe important to say. It's not about the single, like it's about the system.[00:33:00]
It's, it's really about how do you get people to your website and then drive traffic to your business? Like that's the utmost important. If you have more calls and we will develop for every one of you, like a. A dashboard or like, I call it GPS. Like, what do you want to get out of this? Do you want to have calls and then converting calls into clients, customers, whatever?
Do you want to have clicks depending on your business and what you're doing? Do you want to have direct sales? So that's, that's what we need to do individually. And then we need to look and as well, like, how do we build that? That it's a, it's a funnel and that it is converting. And that's then on an individual level, like for me, just an example, what we do, we do everything to free community and from free community, I'm doing upsets when it comes to personal branding.
So for those that have not seen it yet, I have a rising stars community, which is a free [00:34:00] community with about 400 members. And I'm everything that I'm teaching you here is there, it's 100 percent for free. So if you have someone who wants to learn things like this for free, they can contribute and they can go into that community, 100 percent free, everything visible.
And the people that want to do that. Um, faster that they want to have one on one support that hire me or my team, or they want to have the executive version and they book us for a whole year. And that's how I am. I'm earn money with this business, at least. But that's all strategy and that's what we need to do for each of you individually.
How do we get people that are attracted to you into your business? And then we need to look, what is the right way in doing that? And that's something we need to individually fine tune and then build metrics about it so that we know, okay, it's now [00:35:00] five calls per day or whatever it is. And this also works like for different companies, because you said you have like four different companies.
So, because we have like two companies right now and building like a third one, they all like match together in a certain way. Yeah. But all have like different needs on customers. It works. Then it's more, your content pillars will direct people into a specific direction. Like I have personal branding that's driving people into this.
I have leadership that's driving people towards my startup. If you just take this two examples, but in the end, leaders are also interested in personal branding. So it's, it's like an overlap and they're not completely disconnected.
More questions?
Excited, scared, everything? [00:36:00] Excited, a bit tired, because it was an exhausting day. It started at 7 and, uh, like my day normally ends at 6 or 7 and you know my brain is like, I get it. So, uh, yeah, questions if we can schedule calls also like on the morning, the morning. I'm happy to do mornings. We can, we can find out which time.
Works best for everyone depends on, on what kind of call it is. So I mean, like when it's like really a call where you need to be like focused and you need to be brainwised there, then sometimes I personally like it more in the morning because the brain is trash and, uh, you know, more productive than like in the afternoon or later on.
I'm an early bird. I'm easy. Now we will find time and worst case we do like two, two separates calls one in the morning, one in the afternoon, or we do weekends, whatever fits. Like I'm all yours. We'll, we'll figure that out. It's actually, actually such a coincidence that I joined this group. [00:37:00] I actually planned that next week I started already with my content.
I've prepared already like 30 posts, different kind of like pillars. I was like almost ready to do it. And then I joined in the startup night. You can still do it. Don't worry. I mean, I will definitely do it just in combination because I've been lost with the visual part. I've like amazing text prepared with, um, with easy gen.
Like it really, the texts are very hooking, but I'm missing like cool graphics or a video that I can maybe add to it. I think I really joined in the perfect moment, by the way, who have you took the photo of us? Can you, can you share that? I had the picture and I get like the other one was, um, let me see if I find it.
I can share it in the community if I found it. Yes. That would be awesome. I can share the first post. No, exactly. [00:38:00] No, because I want to do a little bit more buzz around it, of course, um, supporting all of you. And I'm trying to get the video from the stage as well, when you were jumping on stage. I have a photo from a stage as well.
Oh, cool. Yeah, I guess I get some photos from a stage from the Colombian version. She actually taught me, Felix, you need to come here. That's a crazy guy on the stage and you need to join.
Yeah. And she joined the free community and texted me straight away. Hey, I'm, I'm, I'm the girl from, from Felix. Yes. She taught me how she would be like the manager of the manager. Okay. Let's do this.
Family business straight away. Definitely. Cool. Any, any more questions?[00:39:00]
Does any one of you know the others that didn't join?
Okay, let's figure it out. Um, the only guys like Alma, is he there? No. He gave me the card. He's the hotel guy. He has a hotel. Alma. Alma. No, he was here. He was here. Okay. Yeah. This was the guy I spoke to. And Seraphine, I see. That's the two people I spoke to. So far. So I'm missing Nikolai, Kevin, Bilen is there.
And one lady was sharing she can't do it, right, Hulut? Sorry. Yep. She came. Yeah, yeah, yeah. Uh, Hosna. She's here. Oh, okay. Yeah. Joanne, [00:40:00] you're here. I have two Joannes. We're missing and left the call. I think she had to put her children to bed. I just saw that on the okay. Yeah, I'm my wife is doing that in the moment.
Next up. Okay, I will, I will figure out that there were some people missing.
I will, I will try to reach out. What is. What, what would be a good day to, to do the next call?
Monday, next week, next week, Monday, same time. And Felix is tired. No, Monday is generally good because Monday I don't do any meetings, no official meetings. So it's like my flexible day when you make exhibition on Saturday, Sunday. So it's like sometimes Monday morning would be better for [00:41:00] me. If I'm totally honest, it's a good start for the week.
So much. Monday earlier? Earlier for me. I, I'm not a big fan this time, if I'm totally honest, but earlier would be a bit better for me. Earlier meaning five. For me earlier also. Six in the morning. No, I mean five in the evening or. I can do any time, even in the day, I'm fine with that. How about the rest?
Five? Do not ask me, Jens. You know my time zone. Yeah, I know, I know. Year. Year? What is it? Nine hours different. Yeah, it's 10. 44 in Canada. Yeah, okay. You're out. So, 5 p. m.? Six is better. Is it possible? Six is better? Mm hmm. Yeah, six doesn't really work for me. Yeah, six is best. [00:42:00] Not too early. Six p. m. next week.
Six p. m.? Nathan, what did you say? Sorry, next Monday, six p. m. This is what you guys are discussing about, right? Honestly, I'm not a big fan of sex. It's a little bit, uh, uh, I also think if, uh, if, um, if this is also bedtime for Joanna, who's, um, going out, that's probably not good either. Yeah,
it's going to be difficult. 5 p. m. I'm good for five. Yeah, let's try it. So we came down to the gym afterwards. Exactly. Why am I doing this in the morning? Can we do a poll, uh, at the community end? Yeah. Let's have people decide and we go with the votes. How about that? Let's, let's try one 5 p. m. and maybe we do one 9 a.
m. in the morning. Okay. Is 9 [00:43:00] a. m. working? Not working for anyone? 9 is good for me. We can do it earlier if it's possible. Like, if, I don't mind. I can do eight as well, but that's them school kids. I mean, I will have school at nine. Oh yeah. True. You're still in school. Yeah. Yeah. Yeah. Well, I think it's like best before nine or before eight 30 or like after five for the best of us, I guess.
During the day, probably everyone has to work or school or let's, let's, let's just try. We will, we will start next week, 5. 00 PM on Monday. And then we can discuss it in in the whole group again.
Good. Good. So I will, I will prepare more things for, for, for next week so that we really get started next week with this is the time plan. These are the details. Like that you get like real details on what I want [00:44:00] to do with everyone And I will put as well a link Into most probably email is the best one.
I like scheduling a one on one with me because we can already start and Could I ask also a question? Yes How many communities did you? uh Did you start it or did you build? In total? Uh huh. I don't know. Many. Many. Normally, like, I love counting. I love counting. No, I have a lot of communities on WhatsApp, but WhatsApp is just different.
same as here. This one not. No, okay, it's your first. Okay, that's nice. This one is the first. That's, that's great. Yeah. This, this is like an first, first, first. Okay. The others is different. It's like all my podcast guests in one WhatsApp group. 10 million WhatsApp group with Frank. Okay. Yeah. I have a WhatsApp [00:45:00] group with Andre from old IKEA colleagues.
But yeah, different, this is the first, I had another question. Is it like, if you want to start like now, is it like more like a preparing one until like January and January to 10 January, or is it like starting now the year I would start now as earlier as better. Yeah, of course we start now, but I mean like, like you can start now with preparing and then like having a full year of like powering.
That's what I think. No, we just start now and then power, because my idea was that we go on stage in next year in Switzerland. I need, I still need to figure out with the guys, but Serafine will help me. He knows the guy. We will do this. We will do this. I know Michael and some other guys there. Yes. I want, I want every one of you pitching your startup or company next year.
Not [00:46:00] necessarily. That's a good vision for us. No, yeah, exactly. But maybe even earlier because we can go to other conferences. And one thing I will share next week, it's everyone needs to be there. But like we, some of you have heard about, um, Alex Sormozy, right? Um, I'm trying that we do something with him.
There might be a possibility. This would be so cool to do it with Alex Sormozy personally. This, I would love the idea. I really, He's pretty inspiring as you slightly different leaguer and longer hair. They can grow. That's too late. Well, I can do it also with Tony Roberts or Richard Branson. So maybe a flight to Turkey, we'll fix it.
No, thank you. [00:47:00] I'm good. A nice face needs a lot of space. You know, you can ask Marco, a nice soul has, uh, needs a big space. Exactly. Okay. So we talk next week, more details on emails. If there's any questions, just, um, inside of the email that I have sent to all of you, there's as well, my phone number. So you can as well send me a WhatsApp or LinkedIn, whatever, or direct message on school is fine too.
And yeah, I will share the slides. Inside of the classroom, I will create a folder for the first meeting with the recording and the slide. So you, you have everything. And if everyone wants, I can also make a group in the community we have for our, like, so then we can chat about if anyone interested in [00:48:00] this case, that's a faster.
very much. Looking forward. Have a great night.
Bye. Oh, sorry. Picture. Screenshot. You're right, Frank. He's my screenshot guy. I remember you last meeting, Frank. Smile.
Good. Thank you, everyone. Let's go. Bye, guys. Please send the pictures. Please send the photos. Bye. Bye. Ciao. Goodbye.
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Transcript:
Personal development masterclass. One of the topics that's dear to my heart, because of what I have seen over the last 15 years is that personal development is quite seldom in organizations. It's not really taken, uh, in a proper way, at least in my eyes. So that's why I'm really keen on sharing this today.
So we have two. main perspectives. One or two topics for today. One is personal development talk versus performance evaluation. And then we do a deep dive into how I'm doing personal development talks. And then we do questions in the end. Personal development. So we have one part, which is the personal development talk, and then we have the performance evaluation.
And a lot of organizations, focus on performance evaluation. And the difference between those two is that the performance evaluation, the main part they are focusing on, or the main source of that is the company. So the company is on the top. And from there, it goes into, the individuals and the different tasks that need to be done to accomplish what's happening in the company, what is required to do to be done in the company.
And the individual that is doing the task is the last point. And then inside of the performance evaluation, you're looking backward. So you look, how did this person perform in the past? The development talk is the opposite. So the most important part of the. Development talk is the future. Where does the person want to be in the future?
And it has nothing to do with the outcome of the company or where the company wants to be. The goal of this is, and why, why do this personal development talk? I believe that if we are developing people in organizations beyond what the organization needs, they will contribute more to the company. They will contribute better.
So the goal of what I'm doing with development talks is finding out what the people desire and going deeper into that. And we will have a look at that in the next couple of slides. And then look, what are the different tasks of the organizations that fit the person and what the person wants to be. And then you marry these two things.
And then it works as well from a performance evaluation perspective. So that's my perspective on development talk and performance evaluation. Let's go into personal development talk a couple of, I think it's almost two years ago or something. I've developed this in as, as a worksheet. So if anyone is interested in getting this worksheet as a PDF.
Happy to share that. So, the starting point of a development talk is really a setup of the atmosphere and the place. So you are going to do a development talk with another person. So you are the manager and the, the other person is like reporting to you and then you're meeting up. So what you need to make sure of is that you have, an appropriate place.
The best case is always doing this outside of the office environment in a. In a place where people feel well, the atmosphere is super important. The time of the day is important, not doing it on Friday afternoon, for example, when people want to go on the weekend, of course, you need to be aware of your relationship with the other person, depending on how deep your relationship is.
You of course have then a perspective on how deep you can go. And how much that is. And then what is important as well is that you put the note-taking responsibility to the person that is inside the room or is working with you. So me as a leader, I always give the note taking responsibility for the other person because then you see what they understand and what they get out of that.
And then I always do as well. A version in front of us so that people understand this. So printing out this worksheet as an example, if you do that in a physical space, then you print it out and then you go into the development talk. And the starting point of the development talk goes really wide.
Looking into what's the personal vision like. I always ask these as open questions without showing them the worksheet in the beginning. Who do you want to be? And that's very, very, very wide. Like, who do you want to be? What does it mean? Some people who have never had a conversation like this, struggle with this.
So they start with, yeah, I want to be a manager. I want to be something specific. So they go very, very, very specific and they don't really look into the future. So the first round of this, I just, Help them to find out who they want to be and they write down, they write down a manager. I want to be a good father.
I want to be whatever they come up with. And then I go to the next question and I show them the next question, not before. So why do you want to be that person? So then they're reflecting on the answers they have given and then they go back and refine who they want to go to be. And that's an interesting process because what.
You as the manager that is holding this development talk are doing, you're literally shutting up and just asking open questions to tell me more. How, how does that feel? What does that look like? What would that look like in the future? So you only ask open ended question when that gets the person talking and reflecting.
So if you're saying this, what does it mean? So, and then they're explaining, explaining, and they go in a loop between who am I going to be? And why do I want to be that person? So until they have clarity, and the first loop is always. The starting point where they don't know what's going to come, then who am I going to be?
They come up with high-level topics and then they go, Why do I want to be that person? Then they go back to Who am I going to be? And then they go deeper. And I always then give them a perspective. Okay, think about five years, 10 years from now, who do you want to be? And then they go more particular in all of these things.
And then we go, we don't close this, we keep it, we put it aside. And then we go to the next sheet, which is a personal development map. So I want them again to reflect on certain questions. And it doesn't matter in the order, I just take them clockwise right now. But it's really going and answering the specific questions.
What do I want to learn? So you're asking this, the person that is in front of you. So what do you want to learn to be that person? So linking it back to that person of the future. And then you're asking, what do you want to improve? And then they come up with things. So it's, it's like writing down the, all the different topics and then what do I want to leave behind?
And then they come back with topics that they want to leave behind. Another question is what excites you? Yeah. And then going deeper into this, who is important to them? And then what is important to them? And when you have done this circle, you go around it and they were deeper in this topic.
What quite often happens then if you ask them, so how, if we go back to the other one, is that still the same thing you want to be? Because they have now clarified what they want to be. and answer the question, they go back to this one and then clarify, no, no, no, I want to be this, I want to be this. What I always ask them, in this part is to paint a picture.
So when, when we have finished with this one, I go back to this one. And say, from a personal vision perspective, imagine a picture and describe the picture that you see on the wall. And then they describe to me who they want to be and who they are going to strive to be inside of a picture and explain everything that is around them.
I've had, for example, a person that told me where they are going to live, what, how it feels, um, in this picture, where the kids in this picture, where the wife or husband and, and going really into details and then linking this to. A job perspective as well, because in the end, we are at least this part is in a job environment.
So they are linking that to the job environment of who they're going to be working with as well. So these two are super powerful. And then you go into the next step, which is a goal perspective. So it starts with the staircase. So in the top right corner, we have what is the goal. And the starting point is really, um, defining that goal.
So if you want to be this person in five years, what is the goal for the next year for you to be very specific? And of course, you can do smart goal setting and all of that, but it's in the end, What does feel right for that person? What is the development goal they want to reach in one year from now?
And then they formulate that goal. And then you go to the bottom of this page where you look into where do you stand today on a scale from one to 10. So they're rating themselves on how close are they to that goal. If they're close, then they're at 10 or 9. If they're far away, then they're at 1. And what always happens is they're somewhere in between, obviously.
So when they have rated that, then you look into what are the things that get you closer to that goal, meaning moving your scale from 5 to 10. And that's what they are writing down above the stairs. So, above the stairs are the things that are getting them closer to their goal. And then they're defining this in bullet points and formulating that out.
And [you do that obviously all in a conversation. You ask the person who is doing the development talk, you are asking them questions to get them moving. You're asking them clarifying questions about the topics that are put, into the sheet. And then the next part is, what are the things that getting you further away from that goal?
So downstairs, if you think at it from a staircase perspective, and then they're writing these things down and then they have a clear picture of a goal staircase where they, they know they want, where they want to be linking that to the vision that's five years from now and the goal picture, and then they rate themselves.
And have then clear understanding of that are the things I need to do to get to my goal and that are the things I should not be doing. And then the last step of the development talk is getting specific. So now we zoom into one year and actionable goals that help them or tasks that get them towards the one-year perspective.
So what are the things they're going to do? When are they going to do this? What do they need to make happen to be able to do this? What are the things they need help with and how I'm, how they going to measure them? So it's a very, very simple setup where they write down literally the different steps that help them to get there.
And they're putting measurable goals towards the goal. And this is roughly. I would say one and a half hours, even if we go through this right now in a theoretical setting in, let's say 15 minutes in a real conversation, in a coaching style, where you ask the manager or coach the other person to find out what they are desiring and where they want to be.
It takes roughly one and a half hours if you do that well, sometimes it's faster depending on the relationship as well. The fascinating thing with this is it has zero to do with the company you work in and one hundred percent to do with who they want to be. And as well as zero to do with you as their manager, if you're their manager, like your perspective, your opinion on anything of that.
Um, just to give you a couple of examples, I've had people that told me that they want to be. building their own company in the next five years and they worked in the company and I was their manager they told me because they trusted me that they wanted to build their own company and we built a plan for how they were going to build their own company and I've had situations where people told me that they want to get married in the next five years and then we built a plan to get them towards marriage getting married and looked into how that does that work with the career perspective same with kids and all the other things so this is a development tool you That I use with everyone that is working with me over time because I believe that as further we as managers and organizations help people to develop as better it is.