CEO Program Start

This CEO program session focuses on building a powerful personal brand as a foundation for professional success. Learn the key strategies for creating a personal website hub, producing and distributing content, achieving omnipresence, and developing a lead-generating system to grow your business.

 

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CEO Program

In today’s business environment, a strong personal brand can be a major differentiator for leaders. In the CEO Program session, we explore the foundational steps to building a personal brand that drives professional impact, supports business growth, and generates new opportunities.

The session begins with understanding the essence of personal branding. Unlike a business brand, a personal brand reflects who you are, your core values, and the unique qualities you bring to the table. By making your personal brand central to your online presence, you enable others to connect with and understand your value. This is the starting point of the program and a focus of one-on-one brand strategy calls with each participant.

Step 1: Establishing Your Brand Hub

The cornerstone of any personal brand is a dedicated website, which serves as the central hub for all brand-related content. This site not only allows you to control how your brand is presented but also ensures that your content is accessible, searchable, and memorable. Each participant in the program is guided through setting up a personal website to function as the hub of their brand presence, equipped with essential pages such as a personal bio, blog, contact, and legal sections, as well as calls-to-action to engage visitors.

Step 2: Building a Content Production System

Consistent, valuable content is essential for brand visibility. In the CEO Program, participants learn how to efficiently produce content that communicates their expertise and builds a reliable presence. The “pillar content” system, which starts with a single video, is designed to maximize output and adaptability. From one core video, content is generated in various formats—text, audio, images, and social media snippets—allowing participants to distribute high-quality content across multiple platforms. The process creates a seamless flow of fresh, relevant material that reinforces the brand while expanding reach.

Step 3: Achieving Omnipresence

Omnipresence, or the art of being everywhere, is a primary objective. With content repurposing and platform-specific distribution, your brand reaches diverse audiences, meeting people where they are in different contexts. The CEO Program covers strategies to post content on platforms such as LinkedIn, YouTube, Instagram, Facebook, and X (formerly Twitter), as well as podcast directories. By leveraging these channels, participants build a pervasive brand presence that supports business goals and captures audience attention in multiple online spaces.

Step 4: Developing a Lead Generation System

Finally, the session delves into building an effective lead generation system. From setting up a newsletter to creating automated email sequences and messaging follow-ups, participants learn to capture interest and convert it into meaningful business interactions. While social media engagement is often transient, this system is designed to create a lasting impact by turning followers into clients and networking opportunities into leads.

Practical Implementation

Throughout the program, participants receive individualized guidance to customize these steps to their unique goals. By understanding their personal brand and establishing an integrated hub-and-spoke content system, CEOs and leaders are empowered to make a meaningful impact and achieve professional growth.

In summary, the CEO Program equips leaders with a comprehensive system for personal brand building, omnipresence, and lead generation. By following this structure, participants can create a personal brand that not only reflects their values but also drives business success and amplifies their influence across digital platforms.

Highlights:

00:00 Waiting for the Team to Assemble

01:05 Introductions and Attendance

02:37 Starting the CEO Call

05:12 Personal Branding System Overview

07:39 Content Creation and Distribution

17:57 Building Your Personal Hub

27:01 Introduction to the Community

27:44 Paid vs Free Community

28:46 Navigating the Community Platform

29:36 Community Features and Engagement

32:36 Q&A and CEO Calls

33:40 Member Profiles and Strategy Calls

41:56 Community Growth and Competitions

46:00 Scheduling and Future Plans

49:42 Final Thoughts and Next Steps

Transcript:

We're still waiting a bit for the others. So we have Joel. Elmar is there. Joanne is there.

The other Joanne will not be able to join because she has kids. Two little boys that need to go now into bed or pick up in school and so on. Then we have, who else do we have? Osna we have, Renko is there. Hello, Maria is not there yet. Nathan, also not there. Ivan is there. Yes, I'm here. Felix

is missing. Nathan is missing, Seraphine is missing, and Maria,

let's see, [00:01:00] was talking to Seraphine this morning, so I guess he's coming. And we have guests as well. Nice.

Um, I have a question you just mentioned, like some people already stopped being, doing this. Did I understand that right? Yeah. One, one of the CEOs from stage dropped out. Okay, which sometimes happen then I mean I was guessing that not everyone will get through it I Mean that's good that you have 12 people.

So yeah, exactly of two people So Maria is there. Hello. I'm just marking all of you in my list here. Serafine was there as well Hello everybody. I'm sorry for the delay pretty busy at meetings tough discussion with the accountants Yeah It's okay you can [00:02:00] You can pay the beer next time. Okay. You can, you're all invited.

Come to Zurich. Or, you know, Roli's Steakhouse in Schlieren? I love it. Yeah, Hosna has the beer already. Yeah, exactly. Now cheers to all. Yeah. Looks good. I mean, I'm in the best wine bar in Vienna. It's near to Stefan's dorm. So you're in a wine bar and drinking beer. Sure. Hey, that's, that's really bad because I am

Good. Let's, shall we start? Just, let's just check who is missing. Uh, we'll share my screen.

Let's get to this.[00:03:00] 

Can you see my screen? Yay, good. So as I said, Mondays is the CEO call where everyone from the community obviously is Welcome to join, but it's focused on the program. We will do for the 10 CEOs or 10 ish CEOs So just checking who is there? We have Nathan, Ivan, do we have Kevin? No, Felix, no. So Kevin and Felix are still missing.

Serafine is there. I'm here! Oh, Hosna. It's not Bosna, right? Yeah, exactly. It's so much. Sorry, man. It's, it's my, my typing. That's the German typing, you know. Um, then we have, [00:04:00] I don't know who someone else is. Felix is joining. Okay. Felix joined. Joanne Philby is not able to join because of her kids and she's asking us to move the timing around, but that's something for later.

Joanne is here, Jeremy is here, Maria is here, Renko is here and double Jeremy. Double Jeremy.

Let me just see. I didn't see. So we are 11 and I'm not sure about Kevin because I am not sure if I had contact with him. And Felix is here. So we're at least 10. Amazing. So. Yeah. So that's, that's, that's the official CEO group from stage. And we have, of course, a couple of others joining visitors, friends, and community members, but, and [00:05:00] everyone can follow.

So it's not just for the, for the 10 of you, but obviously you get my personal attention, everyone. So that's slightly on top of everyone else. Good. For today, I want to go into a couple of things. One thing is going through the whole personal branding system. We are going to be implementing for every one of you, then how the system workflow works.

And then we go into the whole program. I have built now the whole program, um, at least in, in, in context, not in all details, but at least so that I can explain it to everyone. And then talking a little bit about the community and next steps. And you're welcome to ask questions in between. If there's anything, shoot your questions.

Let's start with the system. We're starting building the brand. So it's all about your personal brand. It's not about your business brand. It's your personal brand is [00:06:00] the, the essence of everything, what we're going to do. And some of you have experienced already the call with me where we go into the details.

So it's, it's really, what do you stand for? And how do you get your brand out there to life so that people understand who you are? and people are able to interact with you and your personal brand. And then the next level of that is the hub, your personal website. So the hub is the centerpiece and the platform where we bring your personal brand to life.

And then, um, we are building a content systems like content, uh, production of how do you build in the most effective way content that you can then put into your hub, but even more important, distributing it into the world so that we are creating omnipresence. So how do we do that and how do we. Um, get all of that out into all social media, we will show in the flow later on.

And then of [00:07:00] course, the goal for everyone here on, on, in this community is, um, driving leads to your business and getting you on stage, getting you more visible with the goal to in the end, earn money, drive your business, uh, ramp up your startup, whatever your business is about. And this is the total picture of it.

Um, I will, like I said, everything, what we are talking here is public and we will, um, or post all the videos. For you, for everyone that is interested in learning about it. So you can share that as well with people. Um, let's go into the flow. So the flow is the following. What we're going to do is we're producing 60 second videos, which is short form videos, and that is every single day.

So the goal is that you have seven days a week is a 60 second video. And I know for some that might be super overwhelming. It's not [00:08:00] that much work. I'm doing it every day and you can easily do that as well. And then the goal is on top of that, a weekly longer form video, just admitting a couple of people here.

So that's the starting point. The starting point is creating a video. And then from that video, we go to the next level. Which is utilizing your hub, your personal website in a block format. So we transform your video into digital assets. And, and if you look into the middle, like the video will automatically give us audio, will give us pictures, will give us text and will give us video.

And that's, that's a system that's called pillar content creation. It's very, very simple. So one video gives you a lot of. content, because we can post all of that in different social media. But the key part of that is we are putting that into your hub, which is your personal website so that SEO, the search engine, and even [00:09:00] more important going forward, the large language models know what you are about, know who you are, and can, can use all the digital assets to enhance your visibility going forward.

And then we distribute that into every single social media platform you want to be present in. This is just my social media platform. So I'm on LinkedIn, I'm on YouTube, I'm on Instagram, I'm on Facebook, I'm on X and on not all, but almost all podcasting stations. So this is the omnipresence where literally nobody can get rid of you with the goal to capture leads through call to actions or organic traffic.

So the goal is really utilizing all of that to bring business to you. So we are not just doing that to get you famous because we are not influencers. We're doing this because of business. That's very, very, very [00:10:00] important to understand. And I had this conversation, I think with Seraphine this morning, um, influencers are in it for the, for the likes and for the comments you get.

We are in it for the business you get. So if you take myself, I almost can't care less how much likes I get. I'm building an engine that is driving leads into my direction. And that's what I'm after. And that's what I'm going through with all of you in all details. And we are building this flow for, for all of you.

Um, yes, I just give you now an example, how this looks for me. So. So, my lovely videos that I'm posting every day or that you, that any one of you that is following me is seeing is the starting point. So I have a 60 second video, which is a podcast, which is inside of my hub. So inside of my hub, I have the whole breakdown of, of the, the content structure, which is a video, the audio version, the video [00:11:00] version, then text, and of course, thumbnails, pictures, and so on.

That's then distributed into all the social media. I want to be present in certain time slots, in certain, um, context. On, on different days. So the good thing with social media right now, I think on almost all platforms, you can program when you want to post something. So what we do in my world, we are producing and then we are programming everything and then it goes out.

And then we have built lead capturing, um, possibilities to get people from social media going either onto my website or, um, directly reaching out to me. And then they're stumbling or falling into my different funnels. And that's the things we can build for every one of you and the funnels, maybe that's important for those of you that have never worked in this way is the funnels that goes into your business.

So, because what we want to get to is you, we want to get you speaking engagements. That's one part. And we [00:12:00] want to get you leads into your business. So these two things is what we are after. Is there a question? Just see. Okay. No. Yeah. I, I wanted to ask, um, if you do first a script for a 60 minute video or is it more a little bit freestyle or mixture?

Yeah, it's, it's scripted. Everything what we do is with purpose. So 60 second video, not minute. By the way, I mean the 60 minute video where we take out the, the, the shorts. No, no. So it's, it's two different, two different flows. Let me go back. Okay. Yeah. No, I got it. Yeah. So it is. Sorry. I was clicking too fast.

So the, it's, it's a daily 60 second video and a weekly 88 minutes to 60 minutes video. I, I, I recommend doing eight to 15 minutes. That's better. [00:13:00] But like I, I, for example, could distribute this as a, as a content piece for myself, like this video recording. So, but everything is scripted. I mean, you can talk free, we get, we will go get into that, but in the end, the goal is really that, you know, exactly what you do, because we measure all of this.

The goal is to measure all the different pieces so that we learn and then have an enforcing loop of what is working and what isn't. gets leads to your business because in the end we do all of this to build a lead generation engine for for you and speaking engagement and through that you are you are you have the omnipresence and with that omnipresence you are creating that and that's um maybe i should have added the slide for all the the people that are doing this um let me just check

i don't have it as a slide but i can tell you so who of you knows [00:14:00] simon sinek Let me stop. I can't see you. Simon Sinek, just raise your hands. Okay, couple of people. Who of you knows Tony Robbins?

And I can give you the list, by the way. I have links of all of them. Daniel Priestly? One? No? Okay. Um, Gary Vaynerchuk, Gary Vee, one couple of, good, Seth Godin, some, Jay Abrahams, some, okay, Stephen Bartlett, yeah, Charles Pooley, nobody, okay, Naval Ravikant,

Simon Squibb, I know it's all male dominant, Oprah [00:15:00] Winfrey, um, Julia Koch, nobody knows her, it, she's one of the three richest females in the world, by the way. Uh, Arianna Huffington. So you're doing the strategy of them or you make it? No, no, no. I would love to. No. So, so these are all the CEOs and entrepreneurs I took apart and looked into how they're building their system.

And they do exactly what we're doing. Slightly different sometimes. But they all have a personal brand, a personal website and drive traffic to their business because what they have understood, um, that with their personality, they can attract attention to themselves and then can decide where to put the attention.

And even I didn't put that, I was, I was laughing about that today. Even Donald Trump has a personal website. [00:16:00] That is driving traffic wherever he wants to have the traffic. So this system is not, it's, it's not my invention. I just have fine tuned it over the last year to make it as easy as possible and as repeatable as possible, because what this, all of this people don't share is how they do that.

They're just omnipresence. They're everywhere. And then they're running their business and. Just to give you some of the examples, I think Daniel Priestley, his business is 70 million. So it's not too bad. Stephen Bartlett, I think is way more. Simon Sinek, Tony Robbins is in the billions, I guess. So these are real businesses behind.

It's just, we, we only see that person. We don't see the business. If you, Simon Sinek, his, his business is almost not known. If you hear the name of the business, same with Naval Ravikant. Like, I mean, he's now only chairman of the board since a couple of years, [00:17:00] but like a lot of people don't know their businesses.

They're multi million and multi billion dollar businesses. So there is huge potential in this.

Would you send the list? Yeah, I can send the list. I can put even the list. Maybe I put it in, into, um, Oh, it's called into, into our communities. I think it's valuable for everyone.

Now I need to find how I can share my screen again.

Can you see the screen? Yeah. We did a presentation. Okay. So CEO program. Yeah. Sorry. So just on this then. So we're basically going to need to, [00:18:00] so we'll, For the next week or so we're setting up our own square space or something, um, with a, um, with something that's got our name on it. Exactly. That's the idea.

So do you have any tips for how to call this? Are we going to go through that? We do all of that. We do like step by step in, in, in every single detail. Sorry, I would just have thrown my pen away. Can't find it. Yeah. So we, we, we do every single step. That's, that's now the next step here. Yeah. So this is, um, the whole program.

So first chapter is build your brand. And some of you have already started in our one on one calls. Then second chapter is, uh, build your hub, which is your, your personal website and all details. Then the third one is build your content system. So how do you build content? How do you build content that fits to your personal brand?[00:19:00] 

And I start that already inside of the first strategy session. So those of you who have been in the call with me, we have built the five pillars already so that you get a little bit of that, but we go really deep dive into that when we go into the content system, then built your distribution system, which is like all social media, all the different possible platforms.

Um, and then built the leech engine. And then speaking on stage, speaking on stage is more, how do you prepare for stage So this timeline, I'm trying to get us through all of this until end of the year. And then speaking on stage, we can do in January. Here's what I want to get us to is driving leads to your business as fast as possible.

I know it seems a lot. It's possible. And everyone is like, everyone is on their own pace. We are recording everything for everyone. So everyone in the whole community will get access to everything. Every [00:20:00] single step, every single one on one call will be recorded and everyone can watch it. So that's rough timeline.

And now we go into more detail. So build your brand. Let me just move this to the side here. Can you see it still? I can't see it. I can see it. So you see my screen? Yes. It says build your hub at the moment. Sorry? It says build your hub at the moment. You see the Canva now. This one you should see. Can you see now the presentation again?

Yes. On Canva. But, uh, uh, earlier we didn't see the ball of the zoom. If this is what you mean, we didn't see it. We just see the presentation. Wait, I've messed it up. Sorry.[00:21:00] 

Now you should be able to see.

Can you see the slides? So build your brand. We will go into identifying your superpowers, uh, build your personal brand mission, build your origin story, build your attractive character, build your personal logo, choose eight, five to eight colors that fit your brand and choose outfit and style. So that's kind of everything around brand.

And we will do most of it in the one on ones because that's the independent piece. Every one of you has a different brand. Every one of you has different attributes. Every one of you has a different story. And we have started already. I think three of [00:22:00] you had it already. Nathan, Serafine, Felix. So we, we went through that already or not everything, but parts of that.

Um, and the videos are up in the classroom. I will show later. So then the next part is building your hub. We will really go into details. I make it step by step. How do you buy your domain? Um, how do you build the landing page? Um, how do we build the contact page? How do we build the story page, build the blog page, build the link distribution page?

Both speaking page and all the legal required pages, at least in Germany, will go into as well, if you link it to the business. So that's, that's everything about the hub, which is just the personal website. And then we look into content systems. So it's the five personal brand areas, which are the five content pillars you will talk about.

Then we will look into building your [00:23:00] production and posting plan. How does that look for you? What are the times we will start with at least? Then we look into video production, social media, post production, and then blog production. And then we go next level, which is distribution system, which is create and update your social media profiles.

So once we have a clear understanding of what your brand is, how it looks like, then we look into all your social media platforms and get them up to state of the art because things are changing on social media. Even I'm changing my social media profiles every couple of weeks. So we keep that on top and share that.

Um, ongoing, then of course, built a podcast, create YouTube channels, program, all the content.

And then the last part of this pieces is really building lead capturing engine, which the basics is built a newsletter, built an email sequence, built direct messaging, looking [00:24:00] followups. And how do we do that? And then different technical systems that help you. And that will be again, a little bit more individual.

We will go more into how you can do that. That doesn't mean every one of you needs to run events or need to do email sequences. You can. So, and, um, a couple of things I highly recommend, and then you can choose that for yourself on how, how you decide to do that. As more of those you do as, as more successful you're going to be.

But of course, some of them will cost money long term. Then, uh, the speaking on stage is how do you prepare for a keynote, creating slides, which sounds super basic is not, I can tell you, storytelling, pitching and speaking agencies. So that's. The, the whole program rundown and there, there might be things changing over time where I come up with more and better ideas, but that's at least for, for the, the high level today.[00:25:00] 

Any questions on that? Yeah, there are a couple of questions. What are speaking agencies? Okay. Speaking agencies are, um, platforms or companies that bring you on stage. So they, they kind of drag other people in and, and sell you to be a keynote speaker. Cool. Yeah. Is this how you went to startup night or no, they reached out to me.

Um, it's, it's, it's a, it's a whole strategy around that. I will go into that. One more question. Which tool do we use for the website? Elementor, Shopify, WordPress. In the end, it doesn't matter. If you have a website already use the one where you have a website. I personally use Squarespace because it's the easiest one.

And I have all my websites in Squarespace, but it doesn't matter. I'm not, I'm not selling anything. So. And which distribution tool do we use or do you use? [00:26:00] Also doesn't matter. Okay. So I can stay with what we already have. I, I, I'm, I don't want to have right now that I focus or I push you in going into one or the other direction.

If anyone has detailed technical question, we can go into yours. I also know that like everyone has different circumstances. Some people might want to go with the gold version already because you have an income stream already. Okay. Some people say, no, I want to do the free verse. So it works in all directions.

More questions. Yeah, I think it would be nice when we have like the gold system for everyone for the like affordable price. That's what I had in mind. Yeah, that's another thing we, agree. I mean, that comes without speaking. I will, I will go later maybe into that. I mean, we talked about that on our call already.

Yeah, I just got another idea, so. [00:27:00] Agree. I know. I, I have a sense of where you're coming from

then community. Some of you are already inside of the community. Um, the community is, I mean, we are a community, but we, I have created a digital community for us and I have two communities. I just want to make sure that everyone understands that and is aware of it. So I have. Our community, if we focus on the right side, our community is for entrepreneurs who want to build their personal brands, develop as thought leaders in their industry and not amped speak on stage.

in, in best case paid plus generate an inbound lead flow. So that's rising stars pro that's the paid community. And 100 percent of the revenue we are generating in this community goes into this project. 100 percent I'm taking zero money out of that for myself. [00:28:00] And then I have a free community, which has similar content.

It's a little bit older already. So we started them 1st of August and we are plus 400 members. Some of you are in that already as well, which is called rising stars free. And the rising stars free is more about career development, but also using personal branding and, um, going into that. The right side, the blue one is really more for entrepreneurs.

The other is more for, let's say, people that are working in a normal company and are employees. Still, the content, um, there are a lot of similarities from a content perspective. Less access to me, obviously, because it's free.

Let's quickly go into the community just for those of you, you have not seen it. You should have gotten an invite. Can you see the community now or not? [00:29:00] Yes, we can see the community. Okay. So the community is hosted on school. It's a, it's a platform that is called SKOOL. And that's just the, the, the platform we are using because, uh, it's a fairly new platform.

I mean, not super new, but, um, it's getting a really boost in the moment. And as you see, we're right now, 20 members in this group. You should have gotten an invite. From me, if you did not, or if you are not part of it yet, let me know, because that's where we are going to communicate and share everything. So inside of this community, we have the kind of chat functionality where you can ask questions, where you can share things a bit like social media, um, where we have different areas.

Um, which you can choose here, introductions, announcements, questions, wins. So I really want to go more into, we can share wins, like someone got a speaking engagement. Someone had, [00:30:00] it happened something. Because this is also the, the space where you can engage and everyone can engage with each other. So we, we are most probably getting a couple of, Hundreds of people into this group so that they can connect to you.

They can ask you a question. Hey, Serafine, how did this go? You started this, what's going on? So they can engage with you. And of course you can do that as well in direct messages. So there's a functionality up here, which is called chats. where you can do direct messages with all the members. And then there's a classroom.

The classroom is like a folder structure where you can see everything that we are going to share. So we have a start here section, which is just, Hey, there's a school app available. Download the app. So you have it on your phone. Um, the whole personal branding system explained spamming. If in case someone spams, it's less in paid communities, a little bit on how you level up in the leaderboard.

Um, [00:31:00] and then the rest is really focused on your personal brand. So this is, this is what I've just shown in photos, your personal brand and identify your super powers. That's already, it's not all filled yet, but I'm building that over the next two weeks. So this is the text version. I'm still recording videos for all of that.

So everything that is inside of our program is inside of our school community. So you see already this one's is done. Um, when we go into build your hub, I think some of them, yeah, already. The good thing with, with this, um, let's say school functionality, you can just click this, the green, and then you know that you did it already.

So you have like, you, you did your, your task there. So everything content wise will be here. And that's free for every, I mean, free accessible for every person that is joining the community. [00:32:00] Every person that is joining the community has the same access that you have. So it helps as well for you to explain in case someone is interested, um, to join the community that all of this, I mean, this will be built out with videos and content in the next two, three weeks.

I'm, I'm, I'm already like the, the structure stands and I have content for everything. I'm just pulling everything together so that you can easily do this step. So the people that are not as part of this like intense version and not getting my personal support, everyone can do that. Then inside of this, we have Q and A calls.

So we have. Um, every, I think Thursday for the community, not just for you, for the community q and a calls, where we go into specific topics a bit what we do on a one-on-one level I bring as well into the community. Um, and then we have CEO calls, which is like what we do right [00:33:00] now, which is focused only on, on you and the program we set.

It's no must everyone can join who, who wants the recordings of the CEO? Uh, the q and a calls will be in here going forward. And they're always marked with blue. So blue is community calls. And then you see here, our photo is the CEO calls are marked with green. And you see that the recording from last week, the kickoff call is already in here with the video and the content as well.

And for those who are deeply into, into things, there's as well, the transcript. And we, we do this for everything. So everything will be like this. And then for those. of you who have booked a call with me, you're already inside of, of this. Like everyone that has booked a strategy call with me is already inside of this.

And we took your, I think it was a LinkedIn profile picture. If you want us to change something like photos, let me know. So inside of your [00:34:00] own, Um, one part is, um, connect to you so that people that come into the community can explore who you are. We can build that out further and, and build your story in there and so on.

But it's a starting point is your LinkedIn and your business web page. And then like in this case with Nathan, we did the call, I think it was Friday. So we have a summary of what we went through in that call. And then we have time codes for the video and obviously the transcript and the video. So you can, if you're interested in Nathan, want to learn more about his personal brand development, um, same with Felix.

We did this on Saturday morning. Um, here's the whole video with Felix. And then you can, I think it was one and a half hours or something. Yeah. Almost. You can dive into Felix and that's what we're going to have for every one of you. Like Seraphine we did this morning, it's not done yet, the video. Maria we will have after this.

Or later today. And I think the others have [00:35:00] booked as well. Joanne is still missing, right? She's still there. I'm also missing. Then you haven't booked the strategy call. I have to book it too. Yeah. Yeah. So I sent you in an email, the link, or we, we can drop somewhere. So as soon as you book that, then we add this here as well.

So this will be kind of our. our gathering of all the information of all the data. And then obviously we have the calendar where you can just go into, okay, I want to have, add this to my Outlook calendar. Then you can just add it in the future, but I will, between the CEOs, I will always add you in a normal calendar invite for the community.

I will add, um, the same, but then they're, they're not part of the invite of the email invite. Then inside of the community, you can see members. Everyone that has joined, uh, you can see the [00:36:00] leaderboards and leaderboard is, it's just a gamification way. Like the people that are getting the most likes and are most engaging inside of the community.

As you see here, Frank is leading everywhere. Uh, Serafine is second everywhere because we are only a week in. So this is changing over time. It's just a fun gimmick. But you see, for example, one of our, two of our followers. from our paid community that are not part of the CEO, Marco as well. Um, they're already inside of the ranking, so they're contributing to, to the community.

Yeah. And then maybe good to understand for you this about section. So if you copy this link and send that to someone, that's the landing page and that's going to be fine tuned over the next couple of weeks. Um, but the landing page right now is a video. Is our [00:37:00] photo where we, we share a little, and I have a couple of testimonials and the system that's, I mean, I can share more about that.

That's more fine tuning that we get towards money. We have changed the pricing already. So right now it's 99 Euro per month. And I think it was 700 ish per year and before it was 120 per year and what we have implemented as well for those that are interested in that we have a seven day free trial so people can go in seven days for free and then decide if they want to stay or not.

And this is all like in school communities, so school can do everything. Exactly. It's all inside of school. Okay. That's pretty cool. And I can, I mean, maybe not in this call, but I can as well share more about behind the scenes. And, and yeah, this is the, this is the free community that I've created. Like you see.

402 members for admins and a lot of more [00:38:00] stuff already inside of the, um, classroom. But that's just, just if, if you know someone who don't want to pay money, they can go into this community and learn with others. If you think there's someone who can pay. And who wants to follow you in person and can engage with you, then you can shoot them towards that direction.

And again, every single euro or dollar we take in, in this community will be spent on you. And that's maybe linking that to what Felix and I discussed inside of our call on Saturday morning. As more money we get in, as more we can distribute that to you. So what we want to do is. Um, one thing is of course, helping you with all the video editing, with all the cutting, with all the management of this things, because we have a system, but as well, there's a possibility that maybe, you know, someone who is a good video [00:39:00] editor, maybe, you know, someone who is good in this or that we can as well loop this people.

And I, I'm far away from saying that we only need to use my contractors or my team members. Because obviously I have team members that I need to pay. And as long as we don't have money, we can do that. But in the future, we can figure out as a community as well. How do we build an ecosystem to help each other?

There will be for sure, um, people that can help us level up in certain things, or we internally can, can do that. So we, we can use the money for all of us. Do you, uh, find your work, uh, editors on Upwork or Fiverr or where No, no, no. I have, I have, uh, a, a team that we have built out over time that, that can do that, and I'm most probably hiring now, uh, uh, an in-house person on top of that, which we can, so that, that those were who are doing it right now, they're, um, [00:40:00] outsourced or in-house?

Yeah. Right now it's outsourced. Okay. Yeah. I can do it. I can do it as well. If I have time, if you have time and, but is it, are they from Europe or are they from, I don't know, Africa or no one, one video editor is from Poland and one video editor is from Argentina. So English is no problem for them. No, English is no problem.

German is difficult. Then I may, might need to pre cut things, but we'll figure that out. Yeah, that community important is to be part of the community. Um, uh, you see, I'm, I'm creating challenges. I'm putting things in the whole thing about this is as more we engage as more value we create with each other.

And it's more, we share as, as better. It gets is one of the things that I have experienced over the last, I mean, 20 plus years in business. [00:41:00] is together we are stronger if we are just meeting once once per per week it's it's good but if we are engaging with each other and supporting each other every day as as tighter we get as more successful we get because it's it's kind of it's It doesn't matter who is doing the first move and has the first win.

Everyone will participate and learn from that. So you can engage with each other, ask questions in public so that even the community members can help you solving things. Because we are having investors as well in the community that watch you. So you can ask them for feedback, um, and, and, and really get already things solved for you.

Then share your learnings, obviously, and ask people to join.

And then big question mark. So, so [00:42:00] because school, uh, anyone heard of your, um, Alex Ormosi? Of course. Yeah. So using his platform. So I know I clicked the wrong thing again. Which is the date? No. So there is a possibility that we go, we all go to Las Vegas. It doesn't work for free. We need to figure that out.

My idea is that we create something that we can go all for free. So inside of school, they have a competition every month. So the community that grows fastest. per month. And the top 10 communities worldwide that are growing fastest that are invited to meet Alex Sarmozy. And I think it's a two day event meet with Alex Sarmozy and, um, do master classes with him and Sam Owens, who is on the left side [00:43:00] of this picture, who is the owner or founder of school.

So because they have this competition, I, I was, I was checking in, um, over the last half year. If we are getting about 30,000 euros, which is not that much, what is it? So we have 99. I'm not good in math. 3000 people? 300. 300, right. 30,000 divided by 99. 303 in my calculator. Or is it, is my calculator wrong?

I'm not good in math. I'm good in talking.

it's 300.

300 mile. 100 is 30,000. Yeah, of course. [00:44:00] So 300 paid community members is not much less than I have in my other community. If we manage that, for example, in January, we would go to Las Vegas all together and, and with this 30, 000, we could finance the going there. So the, the 30, 000 would be invested meeting Alex Amorsi, but that it's an opportunity.

We need to discuss this and build a strategy to win. I'll get into there, but it's, it's just something I wanted to share. Um, and maybe, maybe if we can arrange that I can organize like a private chat for us, just a future motivation. Yeah, that's, that's maybe extreme, but yeah, so that's, that's, there is a possibility because just, just for everyone, I'm following this stuff since half year and they have now done an extreme push.

Where all the top [00:45:00] people inside of school, um, race to win 100, 000 euros or 100, 000 and a cyber truck from Tesla. So the last three months are extreme competitions, which means everyone was blowing whatever they can. And I just bet that now December and January will be a low peak. So most probably if we get to 20K, we are already going to Las Vegas, 30K is a safe bet.

And that's community, um, MRR, monthly recurring revenue. So we need to have 300 people in one month ish. So it's pretty simple. Everyone just need to have three people just pay. Agree. It's not that difficult. It's not, and it would be a fun story to tell, but I mean, it's, it's, it's just for, for the fun. Um, we don't need to decide today.

Just wanted to share it.[00:46:00] 

Next steps. Are we in time? Yeah. Monday call. Um, we need to find a, uh, most probably a different schedule because if Joanne can't join because of her kids, it's not good. So we need to find out what is a better day. I will, I will structure a poll for us. So that we will find the proper time and schedule for this.

For those of you who have not scheduled your strategy session, please do that. For those who had already, please schedule a second one, because I think we need to take it to the next level. We need at least two strategy session, like one and a half hours together so that your brand is Kind of feels good into your calendar somewhere.

Yeah, maybe can you post that somewhere? I'm sure I'm sharing it now. I'm sharing it now. And, um, thank you. Welcome. And then I would love to [00:47:00] organize a physical meeting in January, April and August. Still details to be, to be organized most probably the, the, the best location will be, I guess, Switzerland.

Right. I guess you're most of you are in Switzerland. So that means I need to come, which is fine, but we just need to find out what is a good spot where we could meet. Do we have a location? Is there anything what we can use to be discussed? I can offer that my, I have a business hub in Milan, which is 10 minutes outside of Zurich.

Okay. So I'm happy to provide the venue. That's cool. Yeah. So we've got a conference room that takes up to 14 people and stuff. And it's yeah. Five minutes from the train station. Amazing. Thank you, John. No problem. Yeah. That's right. And so that's already settled. Easy. And big, big, big fun of my land, big fun of my land.

I'm, I'm, I'm, I'm in, I'm in Utica next door. So [00:48:00] I'll send you the link. So I need a place to sleep then. Yeah, I think we need more, but we'll figure that out. It's just the first step. So physical meeting, and this is also open for the community. We will focus on the topics that we are going to do, but community members are welcome as well.

And everything, I mean, it's supposed to be free. Let's figure that out. Um, Most probably sleeping somewhere or something is not going to be free for the individuals, but we don't take entrance fee or something. So community members are welcome too, except we have 500 people. Then we need to figure out how we do that, but that's, we will see it.

Yeah. Then, uh, important for the CEOs. I offered that already in the past. If you have a family member, team member in your company already, every one of you is welcome to invite three members and I will give them free access to the community. So [00:49:00] if you have two and it don't need to be like permanent team members, I know some of you don't have fixed team members, but if you have family, friends, Or people that support you, you believe in, you send me their emails and I invite them for free.

You mean here in this, in the, in, in this meeting or in the community? In the school. In the, in, in the school community. Like so that they can as well build their personal brand and so on. Yeah. Okay. Thank you. Yeah. But in the meeting, that's, they're for skills. Yeah. And, and the meeting is, is for us. But they can join too.

That's no problem.

Good. I think that's it. Questions?

No, just a question for everyone. So I also spoke to Renko and to Serafina and I think it would be good when everyone had like a kind [00:50:00] of a one on one call with each other to get to know the business of the other ones better. Good idea. So, um, I probably would also pass my calendar in and who's interested in like, um, having like half an hour or hour just to get to know each other.

It's, uh, just easy to, to connect. And so we also can support each other better because we know what the other one's doing, what, how they think. And so, um, either easily, yeah, support each other better. Love the idea. Do we, do we do this on the school, school thing? So it doesn't, we don't lose enough to the back of the Zoom.

Yeah, probably makes sense. Use school as more as I know it's you need to be aware. There's a, there's an app for school as well. So it's, it's fairly easy to handle. Um, as more we get used and I know it sounds weird, we just need to get used to it, but if, if we want to finance us, we need to use school because that's, I mean, I'm happy to put a lot of.

Myself and my team, [00:51:00] but I can't finance everything like all your videos for the next year and so on. So as more you use school as better it is and do that in public. Maybe not like the meeting engagements, but share, share things you learned, whatever. Talk to people as more, as more we engage with each other as well as, as better it gets.

Good. Any more questions?

One on ones are booked, or at least going to be booked, I hope. How long does we have access to the school? Forever. Forever, okay. Yeah, like you guys get forever,

and your team members too. [00:52:00] Now, you're part of the family now. Good.

So I will, I will organize a poll that we find out the new dating structure, date structure and timing so that it works for everyone because we need to be on a call everyone. It doesn't make sense if like Joanne can't join on Mondays. Or anyone else can't join, we'll find time. Maybe we can, we have to ask just Juergen, because the others are here.

Yeah, we tried that last time, it takes too much. We will organize a poll, like a doodle thing. You can also do it on WhatsApp right now. I guess it's also like a poll function now. Yeah, sure. Can we do it in school as well? Is there like a poll function? Yeah, there is, there is. Good idea. Good idea. Yeah, we do it in school.[00:53:00] 

We learn to do it in school. And if there are any questions, any, any doubts, whatever, you're welcome always to contact me. And of course, asking one on one, whatever I'm there. But, um, maybe it's also a good idea. You said. We should share some, some things we learned already or just to add value to the group.

Maybe we can just write, uh, afterwards in the, in the chat, like some learning from the last years that you as entrepreneur did like everyone, each member of the group. Yeah, I don't want to force everyone, but it's a good idea if you force everyone.

I mean, it's all spoken. I will send you the bill. It's no problem. Thanks. Shit. Then I need to pay the beer back. [00:54:00] Now, shall we, shall we do a quick selfie? Because I know that Frank will ask me again. Good.

I,

why is it not working now? Thank you. Okay. Looking forward to next time. One more question. Yes. You said the, the public or the physical meeting will be like one weekend, like from Saturday, Sunday, or will it be Friday, Saturday, Sunday? Yeah, I think it will be Saturday, Sunday, because we like, depends how people are working and it's most probably not easy to figure out.

Okay. Thank you. Thank you everyone. Bye guys. Bye bye.

 

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Transcript:

Personal development masterclass. One of the topics that's dear to my heart, because of what I have seen over the last 15 years is that personal development is quite seldom in organizations. It's not really taken, uh, in a proper way, at least in my eyes. So that's why I'm really keen on sharing this today.

So we have two. main perspectives. One or two topics for today. One is personal development talk versus performance evaluation. And then we do a deep dive into how I'm doing personal development talks. And then we do questions in the end. Personal development. So we have one part, which is the personal development talk, and then we have the performance evaluation.

And a lot of organizations, focus on performance evaluation. And the difference between those two is that the performance evaluation, the main part they are focusing on, or the main source of that is the company. So the company is on the top. And from there, it goes into, the individuals and the different tasks that need to be done to accomplish what's happening in the company, what is required to do to be done in the company.

And the individual that is doing the task is the last point. And then inside of the performance evaluation, you're looking backward. So you look, how did this person perform in the past? The development talk is the opposite. So the most important part of the. Development talk is the future. Where does the person want to be in the future?

And it has nothing to do with the outcome of the company or where the company wants to be. The goal of this is, and why, why do this personal development talk? I believe that if we are developing people in organizations beyond what the organization needs, they will contribute more to the company. They will contribute better.

So the goal of what I'm doing with development talks is finding out what the people desire and going deeper into that. And we will have a look at that in the next couple of slides. And then look, what are the different tasks of the organizations that fit the person and what the person wants to be. And then you marry these two things.

And then it works as well from a performance evaluation perspective. So that's my perspective on development talk and performance evaluation. Let's go into personal development talk a couple of, I think it's almost two years ago or something. I've developed this in as, as a worksheet. So if anyone is interested in getting this worksheet as a PDF.

Happy to share that. So, the starting point of a development talk is really a setup of the atmosphere and the place. So you are going to do a development talk with another person. So you are the manager and the, the other person is like reporting to you and then you're meeting up. So what you need to make sure of is that you have, an appropriate place.

The best case is always doing this outside of the office environment in a. In a place where people feel well, the atmosphere is super important. The time of the day is important, not doing it on Friday afternoon, for example, when people want to go on the weekend, of course, you need to be aware of your relationship with the other person, depending on how deep your relationship is.

You of course have then a perspective on how deep you can go. And how much that is. And then what is important as well is that you put the note-taking responsibility to the person that is inside the room or is working with you. So me as a leader, I always give the note taking responsibility for the other person because then you see what they understand and what they get out of that.

And then I always do as well. A version in front of us so that people understand this. So printing out this worksheet as an example, if you do that in a physical space, then you print it out and then you go into the development talk. And the starting point of the development talk goes really wide.

Looking into what's the personal vision like. I always ask these as open questions without showing them the worksheet in the beginning. Who do you want to be? And that's very, very, very wide. Like, who do you want to be? What does it mean? Some people who have never had a conversation like this, struggle with this.

So they start with, yeah, I want to be a manager. I want to be something specific. So they go very, very, very specific and they don't really look into the future. So the first round of this, I just, Help them to find out who they want to be and they write down, they write down a manager. I want to be a good father.

I want to be whatever they come up with. And then I go to the next question and I show them the next question, not before. So why do you want to be that person? So then they're reflecting on the answers they have given and then they go back and refine who they want to go to be. And that's an interesting process because what.

You as the manager that is holding this development talk are doing, you're literally shutting up and just asking open questions to tell me more. How, how does that feel? What does that look like? What would that look like in the future? So you only ask open ended question when that gets the person talking and reflecting.

So if you're saying this, what does it mean? So, and then they're explaining, explaining, and they go in a loop between who am I going to be? And why do I want to be that person? So until they have clarity, and the first loop is always. The starting point where they don't know what's going to come, then who am I going to be?

They come up with high-level topics and then they go, Why do I want to be that person? Then they go back to Who am I going to be? And then they go deeper. And I always then give them a perspective. Okay, think about five years, 10 years from now, who do you want to be? And then they go more particular in all of these things.

And then we go, we don't close this, we keep it, we put it aside. And then we go to the next sheet, which is a personal development map. So I want them again to reflect on certain questions. And it doesn't matter in the order, I just take them clockwise right now. But it's really going and answering the specific questions.

What do I want to learn? So you're asking this, the person that is in front of you. So what do you want to learn to be that person? So linking it back to that person of the future. And then you're asking, what do you want to improve? And then they come up with things. So it's, it's like writing down the, all the different topics and then what do I want to leave behind?

And then they come back with topics that they want to leave behind. Another question is what excites you? Yeah. And then going deeper into this, who is important to them? And then what is important to them? And when you have done this circle, you go around it and they were deeper in this topic.

What quite often happens then if you ask them, so how, if we go back to the other one, is that still the same thing you want to be? Because they have now clarified what they want to be. and answer the question, they go back to this one and then clarify, no, no, no, I want to be this, I want to be this. What I always ask them, in this part is to paint a picture.

So when, when we have finished with this one, I go back to this one. And say, from a personal vision perspective, imagine a picture and describe the picture that you see on the wall. And then they describe to me who they want to be and who they are going to strive to be inside of a picture and explain everything that is around them.

I've had, for example, a person that told me where they are going to live, what, how it feels, um, in this picture, where the kids in this picture, where the wife or husband and, and going really into details and then linking this to. A job perspective as well, because in the end, we are at least this part is in a job environment.

So they are linking that to the job environment of who they're going to be working with as well. So these two are super powerful. And then you go into the next step, which is a goal perspective. So it starts with the staircase. So in the top right corner, we have what is the goal. And the starting point is really, um, defining that goal.

So if you want to be this person in five years, what is the goal for the next year for you to be very specific? And of course, you can do smart goal setting and all of that, but it's in the end, What does feel right for that person? What is the development goal they want to reach in one year from now?

And then they formulate that goal. And then you go to the bottom of this page where you look into where do you stand today on a scale from one to 10. So they're rating themselves on how close are they to that goal. If they're close, then they're at 10 or 9. If they're far away, then they're at 1. And what always happens is they're somewhere in between, obviously.

So when they have rated that, then you look into what are the things that get you closer to that goal, meaning moving your scale from 5 to 10. And that's what they are writing down above the stairs. So, above the stairs are the things that are getting them closer to their goal. And then they're defining this in bullet points and formulating that out.

And [you do that obviously all in a conversation. You ask the person who is doing the development talk, you are asking them questions to get them moving. You're asking them clarifying questions about the topics that are put, into the sheet. And then the next part is, what are the things that getting you further away from that goal?

So downstairs, if you think at it from a staircase perspective, and then they're writing these things down and then they have a clear picture of a goal staircase where they, they know they want, where they want to be linking that to the vision that's five years from now and the goal picture, and then they rate themselves.

And have then clear understanding of that are the things I need to do to get to my goal and that are the things I should not be doing. And then the last step of the development talk is getting specific. So now we zoom into one year and actionable goals that help them or tasks that get them towards the one-year perspective.

So what are the things they're going to do? When are they going to do this? What do they need to make happen to be able to do this? What are the things they need help with and how I'm, how they going to measure them? So it's a very, very simple setup where they write down literally the different steps that help them to get there.

And they're putting measurable goals towards the goal. And this is roughly. I would say one and a half hours, even if we go through this right now in a theoretical setting in, let's say 15 minutes in a real conversation, in a coaching style, where you ask the manager or coach the other person to find out what they are desiring and where they want to be.

It takes roughly one and a half hours if you do that well, sometimes it's faster depending on the relationship as well. The fascinating thing with this is it has zero to do with the company you work in and one hundred percent to do with who they want to be. And as well as zero to do with you as their manager, if you're their manager, like your perspective, your opinion on anything of that.

Um, just to give you a couple of examples, I've had people that told me that they want to be. building their own company in the next five years and they worked in the company and I was their manager they told me because they trusted me that they wanted to build their own company and we built a plan for how they were going to build their own company and I've had situations where people told me that they want to get married in the next five years and then we built a plan to get them towards marriage getting married and looked into how that does that work with the career perspective same with kids and all the other things so this is a development tool you That I use with everyone that is working with me over time because I believe that as further we as managers and organizations help people to develop as better it is.

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