439 - Unleash the power of personal branding
Video is the most powerful tool for building a visible, human, and influential personal brand. Learn how to use it to express who you are, tell stories, and build real trust with your audience.
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Unleash the Power of Personal Branding Through Video
Everyone talks about personal branding.
But few execute it in a way that actually moves people.
Why?
Because most rely on words, not presence.
Posts. Quotes. Emails.
But the most powerful tool we have?
Video.
In a world craving connection, people want more than credentials.
They want to see who you are.
🛑 If your audience can’t see your face, they can’t trust your message.
🛑 If they can’t feel your energy, they won’t engage.
🛑 If they don’t hear your voice, they’ll scroll past your value.
Video Creates the Human Connection Your Brand Needs
Here’s why every CEO and leader should be using video to grow their personal brand:
1. Video Builds Immediate Trust.
People trust people, not logos. They form an emotional connection when they see your eyes, hear your voice, and feel your tone. That’s the foundation of influence.
2. Video Communicates Beyond Words.
Body language, energy, and tone carry more weight than text ever will. Video allows you to express nuance, especially when telling stories or breaking down complex ideas.
3. Storytelling Comes Alive on Camera.
Telling a story on paper is fine. But on video? It becomes memorable. Add facial expressions, pacing, and vocal tone, and your message sticks.
4. It’s Not About Perfection, It’s About Presence.
You don’t need a studio or a script. What you need is consistency. Show up regularly. Be human. Deliver value. Over time, that presence builds brand gravity.
Final Thought:
If You’re Not on Camera, You’re Missing Connection.
You don’t need to go viral.
You need to be visible.
And video is the fastest, most scalable way to earn trust at scale.
This episode gives you the mindset and the permission to stop hiding and start showing up.
Tune in to The Daily Hint and unleash the power of your personal brand today.
Highlights:
00:00 Introduction to Personal Branding
00:07 The Power of Videos
00:19 Engaging Your Audience
00:28 Final Thoughts
Links:
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Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
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Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
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Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
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Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
Facebook: https://www.facebook.com/JensHeitlandofficial/
Instagram: https://www.instagram.com/jensheitland/
TikTok: https://www.tiktok.com/@jensheitland
X/Twitter: https://twitter.com/jensheitland
Newsletter: https://www.jensheitland.com/newsletter
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Subscribe and Listen to The Jens Heitland Show Podcast HERE:
YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg
Web: https://www.jensheitland.com/podcasthome
Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4
Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL
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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a
Transcript:
The one thing I recommend everyone to do for personal branding is videos. Why do I do that? Videos make the difference because people can see and feel who you are. And because people are interested and people, they will listen to you just by talking into a camera. And while you do that, you can tell stories and you can express yourself in ways you will not be able to do in a written format. Do videos. And utilize the power of your personal brand.
