316 - This is How I Get Clients through My Personal Brand
Learn how to attract clients with an effective personal branding strategy using both short and long-form video. In this episode of The Daily Hint with Jens Heitland, discover how daily video content can boost engagement and build trust to bring clients and opportunities into your network.
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This is How I Get Clients through My Personal Brand
In today’s digital world, creating a personal brand that attracts clients requires a thoughtful mix of content types. In this episode of The Daily Hint, I explain my approach to connecting short-form and long-form videos to build a cohesive and effective brand presence.
I share my weekly strategy: each day, I release a short-form video across all channels, giving people a quick snapshot of my ideas and personality. These brief clips serve as an easy entry point, allowing new audiences to see what I offer without a big time commitment. When viewers are interested in diving deeper, they can find my long-form content on YouTube or my website hub.
Long-form videos give me the chance to expand on my ideas, providing depth that builds trust and credibility. This combination brings clients and speaking engagements into my network. By encountering my short-form videos first, people get a sense of who I am and how I communicate. Then, as they engage with the long-form content, they connect with me on a more substantial level.
This episode of The Daily Hint demonstrates the power of a structured content strategy to elevate your personal brand and drive real engagement. A strategic mix of content is key to turning casual viewers into loyal clients and followers who value your expertise.
Highlights:
00:00 Introduction to Video Strategy
00:06 Daily Short Form Video Posting
00:12 Weekly Long Form Video Production
00:21 Importance of Short Form Videos
00:28 Engagement and Ecosystem Building
00:43 From Short Form to Speaking Engagements
Links:
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Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
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Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
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Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
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Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
Facebook: https://www.facebook.com/JensHeitlandofficial/
Instagram: https://www.instagram.com/jensheitland/
TikTok: https://www.tiktok.com/@jensheitland
X/Twitter: https://twitter.com/jensheitland
Newsletter: https://www.jensheitland.com/newsletter
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Subscribe and Listen to The Jens Heitland Show Podcast HERE:
YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg
Web: https://www.jensheitland.com/podcasthome
Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4
Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL
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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a
Transcript:
This is how I am connecting long form and short form videos to boost my personal brand. I post every day, a short form video. And that goes out in all the different channels and of course in my hub. And then once a week I'm producing a long form video. And that will go all the way. on to YouTube and then as well into my hub and in all the channels out there.
Why is this important? Short form videos get your face in front of other people, like you watch this video right now. And if you're interested and want to learn more, you go either into my community or you go consuming long form content from me. And that will drag you into my ecosystem and you will stay there if you want to learn more.
And the trigger was the short form video. Same with speaking engagements. People are watching the short form video first because they can feel how I speak and then they go to the long form video and then they connect to me and then I have clients and speaking engagements.