378 - The Trick of Succeeding with Social Media is Having a Strategy
Discover why a clear strategy is the foundation of social media success. In this episode of The Daily Hint, learn how to align your actions with your goals and transform random posting into a purposeful, results-driven approach.
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The Trick of Succeeding with Social Media is Having a Strategy
Navigating social media can feel overwhelming, especially if you’re unsure how to make your efforts count. In this episode of The Daily Hint, we tackle one of the most common questions: How do you succeed on social media? The answer lies in one word—strategy.
Here’s the reality: Without a clear strategy, your social media activity becomes a series of disconnected posts driven by impulse rather than intention. While sporadic posting might generate some engagement, it won’t deliver long-term results. Success on social media starts with understanding two key things:
1. Your Destination
Where do you want to go? Whether it’s building a personal brand, generating leads, or establishing thought leadership, having a goal is essential. Your strategy will only work if it’s aligned with a specific purpose.
2. Your Current Position
Before you take the next step, assess where you are now. What platforms are you using? Who is your audience? Are your efforts aligned with your larger goals?
By clarifying your goals and aligning your posts with a broader strategy, you transform social media from a chore into a tool that drives meaningful results.
Tune in to this episode to learn actionable tips and start building a strategy that works for you. Don’t leave your success to chance—get intentional about where you want your social media journey to take you.
Highlights:
00:00 Introduction to Social Media Strategies
00:14 The Importance of Having a Clear Goal
00:26 Strategy vs. Spontaneity in Posting
00:33 Contextualizing Actions with Goals
00:39 Crafting Your Own Social Media Strategy
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Transcript:
Everything works or nothing works and everything in between. Quite often I'm getting asked about how do I do social media and how do you do this specific thing? And then I often relate back to them and say, yeah, I get to where you come from, but that's not how it works. It requires you to have a clear understanding of where you want to go to understand what you should be doing in this point in time.
If we look at social media strategies, if you have a strategy, then you know where you want to be. If you don't have a strategy, you're just. Posting what comes into your mind at that point in time, or even that day. So I can explain every single thing I'm doing, but only in the context of where I want to get to.
So what is your strategy to succeed on social media?