296 - Getting Paid for Keynotes is Not That Difficult
Discover a simple system to consistently get paid for keynotes by maximizing your content strategy. In this episode, learn how repurposing videos, podcasts, and blogs can transform your online visibility and speaking career.
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Getting Paid for Keynotes is Not That Difficult
In this episode of The Daily Hint with Jens Heitland, we dive into the straightforward approach to securing paid keynote speaking engagements. Contrary to popular belief, it’s not as difficult as it seems—especially if you have a system in place.
Here’s how it works: The foundation of my process lies in consistently creating and repurposing content. I start by producing daily videos, like the ones you see on my social media platforms. But I don’t stop there. These videos are transformed into podcast episodes and YouTube videos, ensuring my message reaches diverse audiences.
The real magic happens when I take these pieces of content and turn them into blog posts. Why? Because blog posts live forever, enhancing my SEO presence and increasing discoverability. These posts are optimized for search engines, making it easier for people to find me and my work.
And it’s not just humans searching—I also leverage the power of AI and large language models like ChatGPT, which rely on that searchable content. This creates an ongoing cycle where my visibility grows, and opportunities for paid keynotes come knocking.
The takeaway? If you want to get paid for your keynotes, focus on consistency and content repurposing. Build a system that works for you, and the results will follow.
Tune in to learn more about how you can build your own system to start landing paid speaking gigs today.
Highlights:
00:00 Introduction to Getting Paid for Keynotes
00:04 The Importance of Having a System
00:18 Content Creation Strategy
00:36 Leveraging Blog Posts for SEO
00:50 The Power of Search and AI
Links:
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Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
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Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
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Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
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Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
Facebook: https://www.facebook.com/JensHeitlandofficial/
Instagram: https://www.instagram.com/jensheitland/
TikTok: https://www.tiktok.com/@jensheitland
X/Twitter: https://twitter.com/jensheitland
Newsletter: https://www.jensheitland.com/newsletter
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Subscribe and Listen to The Jens Heitland Show Podcast HERE:
YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg
Web: https://www.jensheitland.com/podcasthome
Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4
Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL
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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a
Transcript:
Getting paid for keynotes is not that difficult. And here is how I do that. First of all, I have a system. I encourage everyone to have a system too, because the system will help you to be consistent in what you're doing and build something that you get to where you want. And for me, that starts with me.
Posting videos every day, like this one, and then producing them in a way that they are at the same time a podcast episode, at the same time a YouTube video, and then as well, smaller shorts that go out and you can see and consume on social media. But the most important step comes now. I'm adding them into a blog post so that I can keep them alive forever.
Because then the blog post is triggering SEO and people can search it in the internet. And as well, the large language models like ChatGTP. It's a game changer. Just try and Google my name and you see what I mean.