The Jens Heitland Show -Human Innovation
Welcome to The Jens Heitland Show, the podcast for innovative leaders. On this show, corporate innovator and serial entrepreneur Jens Heitland interviews world-class leaders and innovators, and answers questions live in a variety of formats. The goal of this podcast is to inspire more people to innovate businesses in a way that puts humans first. Innovation is not just a process, it's a whole system that requires leadership and support to thrive.
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EP 152 - Outcome driven Innovation - Tony Ulwick on the importance of the innovation process in corporations
Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world’s leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of bestsellers What Customers Want and JOBS TO BE DONE: Theory to Practice.