The Magic of Videos
Maximize your personal brand’s success with video content. Learn how to create engaging, authentic videos to enhance visibility and credibility online. From defining your story to effectively publishing across platforms, leverage videos to elevate your brand and boost career opportunities.
Want to know more about the CEO Program
Join The Rising Stars Pro Community
The Magic of Videos
In today’s digital landscape, video content has become a powerful tool for building a personal brand. Whether you are aiming for career growth, leadership roles, or increased income, video offers a unique avenue for visibility and credibility. The session “Succeed Through Videos” dives deep into how you can use video to strengthen your personal brand and achieve professional success. Below are the key takeaways to help you succeed through videos.
1. Personal Branding Starts with You
Building a successful personal brand begins with defining who you are. Your personal brand is your story, and the content you create should reflect your values, expertise, and unique qualities. A key part of personal branding is establishing a personal hub—your own website. This hub serves as the central place where your audience can discover your work, learn about you, and engage with your content. By positioning yourself as a thought leader through your personal brand, you can gain credibility and create career opportunities.
2. Why Video? The Power of the Three A’s
Videos provide an unmatched way to connect with your audience because they deliver authenticity, amiability, and accessibility.
• Authenticity: Videos allow people to see the real you, which helps build trust and connection. Through video, your audience can get a deeper understanding of who you are compared to text or static images.
• Amiability: Videos enable people to like you and relate to you on a personal level, even if they haven’t met you in person. This can strengthen your professional relationships and help build a loyal following.
• Accessibility: In the digital age, videos are easier to distribute across various platforms, making it simpler for people to discover you and your message.
3. Visibility and Credibility Go Hand in Hand
It’s not enough to just be visible; you also need to be credible. Having thousands of likes on a video may get you noticed, but it doesn’t guarantee professional respect or promotion. A successful personal brand balances both visibility and credibility. Videos provide the perfect medium to showcase your expertise while engaging your audience. When done right, your content not only draws attention but also demonstrates your authority in your field.
4. From Idea to Outcome: Hook, Story, Offer
Creating an effective video requires a well-thought-out strategy. Start by defining the outcome you want to achieve. Each video should have a clear purpose and follow a structure, such as the “Hook, Story, Offer” model:
• Hook: Grab attention in the first few seconds to keep viewers engaged.
• Story: Share a compelling narrative that resonates with your audience.
• Offer: Present a clear call to action or outcome that aligns with your video’s purpose.
By starting with the end in mind, you can craft videos that are not only engaging but also purposeful.
5. The Importance of Publishing on the Right Platforms
Publishing your videos is where you truly start to build your personal brand’s reach. Different platforms support various video formats, so it’s important to optimize your content for the specific channels you use. For instance, vertical videos work well on platforms like Instagram Reels, YouTube Shorts, and LinkedIn, which now supports this format. Always consider the platform’s audience and features to maximize your video’s performance.
6. Leverage Your Personal Hub
Your personal website is your most valuable digital asset. By hosting your videos on your site, you control how your content is presented, and it is also indexed by search engines, increasing the likelihood that people will discover you over time. While social media platforms are great for initial outreach, your personal hub provides long-term ownership and visibility of your content.
Video content is an essential tool for personal branding success. Through authenticity, strategic storytelling, and thoughtful platform use, you can enhance your visibility and credibility online. By defining your outcomes, publishing wisely, and leveraging your personal website, you can create a strong personal brand that boosts your career and opens new opportunities.
Highlights:
00:00 Introduction to Personal Branding and Video
01:47 The Importance of Visibility and Credibility
03:17 Why Video? The Three A's
04:44 From Idea to Outcome: Setting Goals
05:13 The Five Personal Brand Pillars
06:56 Content Creation: Ideation and Scripting
10:04 Recording and Editing Videos
11:25 Publishing and Distributing Content
12:09 Practical Demonstration and Tools
18:39 Q&A and Community Interaction
36:25 Conclusion and Next Steps
Transcript:
[00:00:00]
Yes. So succeed through videos is today's topic. We have three topics. So background, why video and from idea to outcome, um, giving a little bit background. So I always talk about the whole personal branding system and obviously video is kind of more in the content production area, but just, just giving a total rundown quick one.
So everything starts with the personal brand from the individual and the thought leadership of the individual. And it goes into the personal hub, which is the personal website. And then the content goes into that top. And then the distribution of the content goes outside, which is then one example is, um, all the social media platforms.
And then we have a community aspect and the business aspect. The [00:01:00] main focus of videos is obviously the content, but it's touching the other topics in the same way, because when we do videos, then it is about our personal brand, our five personal brand pillars. We store this videos inside of that hub, and then we distribute it out into the internet.
So of course, everyone has different goals with. The personal branding and with video. So some people want to get promoted, want to build their personal brand when it comes, I'd say getting a promotion inside of a larger. Corporation or even smaller corporation and company and other people want to generate income with it.
So it always depends on what's the goal and then what are the right videos to achieve that goal. And what I always say, there's this formula, which is visibility and credibility. So you can be super credible. You have a lot of background, a lot of, um, credibility [00:02:00] from what you have done over the past, but you don't have visibility.
Or it's the other way around. You have a lot of visibility. Let's say you are dancing on TikTok and you get a lot of likes, but you don't have credibility. Um, so the combination of visibility and credibility gives the success. And what I've learned from myself, video is one of the best ways to create credibility because people, um, now even more so with all their artificial intelligence topics where you can just type in whatever you want.
And then there comes an article out video. Of course it's also possible and it's going to be possible, but it's more credible because it's you talking. And then what I have seen over the last years, it's the person is the differentiator. Like, even if someone has exactly the same company company, like I have, the person makes the difference.
So the personal touch [00:03:00] specifically in video comes through automatically because people are talking into the camera and it's more confident we are with the camera as easier it gets and it's more natural we are going to do. And that's one of the reasons why we do this 30 day challenge. So why video? I call it the three A's like authenticity is huge when you do videos.
And, um, people, people like people. So as more people connect to you as an individual, as, as better it is, and then you're building automatically authority when you're talking into the camera, because a lot of people don't do it. Um, And especially when you go into educating people and sharing more about it, um, then they see you as the authority in your field in, in, in what you're doing.
And then the amiable part is the part where [00:04:00] people, people start to like you, people start to interact with you. And one of the things that's also a basic human element as more. Yeah. As more often you see a face of another person, as, as more likely you like that person, especially when this other person is like confident when the other person is not doing something negative towards you.
And that's, I always call this the Coca Cola effect. It's kind of, it's, it's everywhere. And it's more, you are everywhere as more you are seen through video and building them the authenticity and the authority into this as more positive are people towards you and there's more people like you. So going into from idea to outcome, it always starts with.
The end in mind. So what is your goal? Where do you want to be with your videos? What do you want to achieve? And that goes back to the starting point where we say, do you want to have a new job? Do you want to [00:05:00] have an increase in your business? Do you want to generate leads? Do you build your thought leadership?
It's really, that's the starting point. And then when you have that starting point and the end of, of the goal in mind, then you can start creating. Now let's go to the five pillars. The five pillars. Uh, The personal brand pillars that help you to, on one hand, create content over time. The other thing is helps you to, um, be yourself.
Because if we, if we, if we think about we are business owners and we are creating things to speak on stage as a thought leader, and if you only talk about one thing, it's getting boring for people. So you need to touch it from different angles. And I always give my examples, my five brand pillars. One is mindset.
Two is networking, three is leadership, four is personal branding, and then five is strategies and tactics for people to [00:06:00] succeed. So what I do is I blend everything that I do because my overarching brand topic is connecting people to their dreams. and enabling them to build better businesses, leading people in different ways.
So that's everything I do is going into that direction. So I blend that into the other topics. So when I talk about mindset, then it's about the mindset of people and the people's centricity that I'm all about. So with this five content pillars, everyone can create content and over time then distribute that content into the internet.
And it's very, very easy for People to create content and then be seen wider with this five topics and five, five topics, because five topics is easy to remember. And the other thing is we have five weekdays, so you automatically have five, five content days. And then of course it starts with. Ideating like finding ideas.
What I do [00:07:00] is I use this five brand pillars as a brainstorming. And I have like an Excel table where I have this brand pillars on top. And then I go into details. And what I do is I just have that on my phone. And when I listen to a podcast, when I'm reading a book, when I'm walking outside and I get an idea about an interesting video, I see something on the internet or chat to other people, I get an idea.
I write this idea in one of the brand pillars. And that just helps me to always have content because I get so many ideas when I'm walking, when I'm outside, when I'm interacting with other people. As soon as I have an idea, I write it down because then I can actually Remember what I want to say, and it's just the keywords that help me then when I'm going into content production, then I can just pick that keyword up and then link that to what I want to say.
And then I go into scripting and I will show a little bit, uh, after, after this, how I do this. [00:08:00] So script is really building a hook, then a story piece, and then the offer and the hook is saying a sentence in a video that drags people into your direction. Like this is how I got millionaires. is, is, is, is the starting point of a hook.
And if you say this is how I got millionaire before the age of 25, then people are interested that are below 25 or maybe even above 25, but they're interested about the topic if they're interested in getting millionaire. Um, so that's a hook. And then you tell them, Oh, this, these are the three things that I did to get millionaire.
And that's the story. And, and then in the end, you, you can, um, deliver an offer and an offer is not just like a sales pitch where there's sign up here. Could be an offer like call to action, but it can be as well. Something where you say, Hey, if you do this, you will be successful too. So if you, if you then [00:09:00] start with like, bringing this together and when you're scripting a video, even if it's just in your mind, you don't need to write it down always, but it helps, especially in the beginning to write it out.
You, you craft the hook, you drive the story and then you build the offer. So this is how I got millionaire in before the age of 25. I did this, this, this, this, this, you tell the story and then you say you can do this too. If, if, if you are getting, if you're committed to put the work in and then the video is over.
If we talk about short form video, staying with longterm video in a long form video, you just do this over and over and over again. So it's always book story offer. And then hook story offer hook story offer inside. And it's not as extreme, but it's in the end is you always hook people back into what you're talking about.
Same with keynote speaking. You always do this. Uh, when, when you're on stage, you, you always bring an interesting topic, and then you tell a little bit more about it. [00:10:00] And then you give a reflection of what can, what people can take from it. And then obviously recording the video. The beauty of today's world is we are having smartphones.
Most of the smartphones are so well done that you can just use the smartphone for everything. So I would, um, recommend everyone using the smartphone in the beginning. Of course, I have fancy stuff already, but the easiest way is just getting started and, and doing content creation using Zoom, whatever. If you don't have a smartphone, you can use your laptop.
There are so many ways how you record. And maybe we will do one specific one and how do you record the best videos and the best quality in the future. But right now, I think everyone's starting to do more videos will help. And then the editing is complex, but it's not that difficult. So editing is, it's really, If you, if you look into your video and you [00:11:00] want to cut out your amps and, and, and specific things, there are so many different tools out there that can help their AI tools.
And I will show you one after, after this, um, there as well tools on your phone that you can use to cut videos or software that you can use. And even online tools where you can just upload the video and the videos cut 90 percent automatically and have subtitles and everything. Um, and then obviously publishing, Publishing on all the different social media publishing.
I always, I always do it in this way, at least in my system is I'm, I'm publishing the video as a podcast, the video on social media so that it is everywhere as in, in the ecosystem that goes back to, to the system that we, we have talked about in the beginning. So always. every single video that I'm producing, um, as the daily video is shared and documented everywhere.
So it, that's this, this part embedding it [00:12:00] into, into your website. So in the end, it goes back to the hub, but let me quickly share, um, how I'm doing this. So we share a little bit more practical things to share my desktop. And then we go,
so I'm not now going to my website just for simplicity. This is my website. And inside of my website, I have embedded. Obviously, um, different blog stages. So if we, if we just go to my daily podcast, um, this is my daily podcast and in my daily podcast, I'm, I'm showing every single video that you see from me.
That is 60 seconds ish on, on social media is a podcast episode. That's what a lot of people don't understand. So if we just go into this one. So this is the hook. This is [00:13:00] what I happened when I changed my body language. That's the hook where I drag people. And that's also what I'm saying in the beginning of the video.
And then what we do is we are creating a thumbnail of this, which is, um, again, my face, because your face is attracting people. Um, and it's, it's, it's bringing this likelihood in, and then we have the, the hook on, on, on this. And then we have like a super small summary. And then what we do, obviously, this is the video itself.
We embed this video into this, but we are producing it as a, as a podcast. So what I do is I have it on Apple podcast, Spotify, Amazon, YouTube, overcast everywhere. And then we use this to have as well. We were utilizing an SEO strategy. That's going a little bit far now, but in the end is what we're doing.
We were transcribing the video and then, then we are producing it as. As it as text as a blog post, and then you can see it here. This is the timing of [00:14:00] the video. And then in the end, what we do, we embed the transcript as well into the blog post, but that's, that's step number one. When we have done this, then we go into distributing it into the different, different channels.
So we do this very simple. I just give you an example how this looks like for me. Um, super, I need to put in my details
and it's just a scheduling tool. In the end, you can do this if yourself on every single platform, we just use this one because I like to have a week overview. I will just go into, let's go into this week. So what we do, we are posting it on every single media platform in different times. And then we just.
have the video here and then the thumbnail here. So what we do [00:15:00] in my case, we, we produce the thumbnail and we launched the episode, the podcast episode on Monday. And at 3 PM, we will, we are, for example, posting this on Facebook and X and The video episode of this, I use my personal brand to produce outcome comes out the week after.
So this video is personal branding. So it's exactly the video to that thumbnail so that we have one week in between because nobody will remember what you did a week ago. So that's just from a. From a, from a production flow. We put everything into this and maybe let's go quickly on from the brainstorming point, jumping a little bit back to the beginning.
So what, this is what I mentioned with my brain, brainstorming. So this are my brand pillars. And then I use that for my brainstorming. Um, and some of them are already hooks, [00:16:00] but most of it is just brainstorming. And when we go into production, then it looks like this. So that's how I'm scripting my videos.
If we just use this example, here's how I got promoted five times in eight years. That's the hook to drag people in from working on construction sites to global management position. First, build rapport with the manager of your manager to second, let, let your direct manager shine third, deliver extraordinary results and then blah, blah, blah.
And I'm not reading that as a script when I'm, I'm producing it. I'm, I'm talking freely to it. So that's just an easy way going from the idea stage to scripting the video, recording the video, and then, um, distributing it. And maybe last point, sharing a little bit of like one of the many tools that you can use.
We use Descript. Um, my daughter is [00:17:00] just coming.
So we use Descript. Descript is a tool. Um, let's go just into an example of the daily video stuff. Descript is a tool where you can just upload the video and then you can cut the video based on text. So you see, this is the text of the 60 second video and you can cut the video by just deleting the text here.
So like this, and then the video is cut. You see on the right side, that's just a super, super easy. Of course, I mean, this, this video wasn't edited in here. This was just to transcribe it, but this is one of the super easy tools. There are other tools I'm on the phone right now. I can't right [00:18:00] now. What do you want?
I can't. I can't.
Where I will mute myself
guys. Sorry for the delay. Um, I'm still in my master studies right now. You guys can discuss in between. Yeah, that's what I think is the best way probably to kill. No problem.
Yeah. For me, I just joined quickly to like check out what you guys are doing. Um, [00:19:00] I'm probably going to go again afterwards to the classes. It's gonna start in like 15 minutes. So, yeah, I'm just, I have a, No, basically Jen's was explaining, explaining how to get the ideas, how to put all the ideas into the five pillars inside the Excel, uh, file or where he is working, he's getting different ideas to put the stuff into the Excel sheet for the pilots.
Uh, he's speaking always freely. He takes some notes about the hook. And with this hook, he's, uh, producing the videos, uh, without any script. After that, he's, uh, putting the stuff in the script. After that, he's, uh, he has the possibility to edit the video by deleting the, the words in the video. And what you can do, all the stuff is always coming to the hub.
All what you do is coming back to the, to the hub. [00:20:00] More or less, that is the small summary. Um, what can you say, um Frank, I can hire you to do that for me. Ha ha! In Spanish, man. Do you know, do you know, do you know what, James? So, from the beginning, um, I'm following all your steps. Uh, even I have an Excel file and anything where, where I can put all the ideas and when I don't have the Excel file, I, I have my notebook and it's, it's a, it's an, uh, iteration, uh, process every time, every time.
Um, what I don't have now is the, the script but am u I'm using the TikTok to do the scripting of the video really easily. I don't like to script anything. I get the, the idea and after I go to the phone, I do the stuff and after I go to TikTok to the, doing the script, I download the video in my cell phone.
And after that I put into, um, uh, YouTube [00:21:00] with the scripting. Nice. Ultra easy way, because now my time is flying, like, you know.
Yeah, that's, that's, yeah, sorry. Sorry, go for it. No, go. Yeah, it was a different question, like different topic. So, yeah, ask again.
Yeah, what did you ask about? Yeah, what I wanted to ask you is, um, about you showed us the script right now. Yeah, that was, it's just one of the tools. Have you ever tried Haygen or Scientesia AI? I have used Opus and another tool. I'm not cutting my videos anymore myself. So, no, those videos are, uh, those tools are different.
This is more like AI. You record yourself, like, I mean, minimum two minutes to like up to 10 minutes in [00:22:00] high quality and you try to like keep the same angle, the same movements and don't move like drastically. And then you can write the text that you want it to read or to talk. And I have to say that I tried it already and it's very good.
I don't know. I've heard about it. Yeah. I've not tried it myself. It's still on my list. But the reason why I, I'm not a hundred percent convinced yet with it, because I want to use that to be, to get speaking engagements. But that means I always need to move differently. I need to have body language that I'm controlling consciously myself.
Plus I have the tonality that's changing all the time. So I know it works, but, but for me, I just want to use this, that like my whole strategy is getting speaking engagements. Um, so I'm not sure if that's going to work with that, but I'm testing it for sure. Yeah, cool, cool, cool. No, I'm all up for this stuff, but right now [00:23:00] I'm just hesitant because it's then not, my voice will be always the same or similar, right?
So that's, that's kind of the limitation with it. I have duplicated my voice, by the way. I have it in Descript because I have done, I don't know, 5, 000 videos and long form stuff. So I can type and then it sounds like me. It's crazy. There is this new tool also for the voice and it's, it's almost perfect.
Like I put myself in different languages and it really. More or less when it's called 11 laps. Yeah, it's very crazy. And you can really put a text in Russian, for example, in any language. And it's going to talk it directly. It's very crazy stuff.
Yeah. Very cool. But I'm here to learn. I just, that's what the community is about. We all, everyone knows something. I'm just the host of the party. [00:24:00] Any, any more questions? Um, I, I just mentioned to the guys before, um, I have to leave probably like 15 minutes. I just wanted to quickly see what you guys are doing.
Uh, the absorbed information that I'm getting in that time, Frank, you have a question. Yes, I have a question. Gents, which, which, uh, software do you use to distribute, do distribute the content or to programming the staff? What was the name of the platform? We use content studio. That's one of the many platforms, like there's apps, like just Google, like content distribution platforms.
That's just the one that I like. I like it most because I'm like German. They have like the calendar overview. Some, some don't have this calendar overview. That's the main reason why I use it. And that's interesting because you can track all this stuff and then you know. Where did [00:25:00] you do? What? Because if you go to LinkedIn, you, you can track in anything.
You need to go back to any post. And, um, for me personally, I, uh, in my Excel sheet, I put all the data of the publication, so I can track the stuff. So I got now that is really interesting for me because I can. Track this year since the 1st of January this year, man. That is crazy for me as a Colombian guy, man.
I'm really happy about that. Um, um, I'm really proud that you showed me how to do that because, uh, Latino, Latino boy, Latino boy is doing all with the staff. We are tracking nothing. Now I'm really sure about what I post even the day on the data and the hour. That's amazing. Well, man, this was nice. Yeah, no.
So we use this software because it's also possible. So I'm, I'm not doing everything myself. [00:26:00] So I have a team members that support with this topic. So then they can send me a ping and I need to approve it, which is quite nice. Then I can have the final check before things go out, but that's already advanced version.
That's crazy, man. That's the super, super milestone. Um, yeah, with the time, work over time. That's always the sentence for me, work over time. And I was reading so three days ago, something that on, on, on Instagram, but they say is still doing your amazing sheets on someday that's going to blooming or something like that.
It was really, uh, parental advisory, but really deep.
And any other questions? No? Well, in the end, it's simple.
[00:27:00] just doing videos. And the funny thing is, sometimes we, we, we always overthink it because we believe that everything needs to be super fancy cut. And, and even the top producers out there, they're, they're shooting out videos that are not properly produced. And they're sometimes performing way better than the highly produced videos.
Just bear that in mind. It don't need to be fancy cut. I have done three years videos by myself and cut them by myself without So everything is possible. Do you know what, Jen? In my case, I understood that Naturality is powerful, that this perfection, uh, at cutting because the people, the people can track that you, that you, uh, did an addition about the video and sometimes the, the, the, the tone of the voice, or maybe you need to say sorry guys, and then you're still doing that.
That give you the naturality that the [00:28:00] people is looking for. If not, we are chatting with the Judge d, pt or something like that to, to get the perfection. No. Yeah, Jeremy, that worked for me, for me, for, for Frank Peralta. Maybe another guy needs to, to be a little more perfect or something like that. But at the end of the day, we have, uh, followers for every kind of style.
I agree. This is exactly what I wanted to say. Like, um, if you look nowadays, TikTok was really the bridge to show us that we do don't have to be perfect. It was actually, it was like a video platform and you really realized nowadays big companies with a lot of budget, they don't do any more of those super professional videos.
They hire TikTok agencies that would like realistic videos. And I think that something is very important. And I agree a hundred percent with you, Frank. Like it is not anymore, this, uh, clinical type of video that is too perfect and You cannot relate to, you just see, like, you don't see anything. It's not personal.
It's not, no [00:29:00] emotions involved. And I mean, with this behavior, you are, uh, You are keeping the people far away from you and you need to to be close to them They need to see that you are a normal person that you are close to them and they have the possibility to to catch you In a message or in my case, I always put in all my personal personal number.
Um, Social media and email address. Hey, if you have a question, please send me an email Send me a whatsapp something like that to give the opportunity to the people Hey, this is a real guy. Yeah, definitely. Like I agree 100 percent with you. When I think about those clinical perfect videos, I always imagine like a big building that I cannot with no doors, nothing, just like a close big building.
And if you have like, you see the employees there in front of the camera, you know, like, Oh, cool. Like those are the people that are going to meet in the company. Yeah. They are showing how they are like, it's completely different. Much better. Sorry, we stole Adelina the show.[00:30:00]
It's okay. I have a short curiosity. When you choose one minute as duration, it's like connected to the social media platforms. It's better to have a higher reach for the platforms or something just to have like the maximum attention of the people. Because in our days, it's not like a lot of noise on social media and just like.
to have like one minute to capture the attention. What is the, No, that was the main reason for that is that the limit in TikTok reels in Instagram and as well. YouTube Shorts was one minute. Okay. Now they're, they have changed a little bit and now they're all a little bit different. But, um, there's often still the limitation that when you are scheduling, so like programming for next week, for example, then you can't do it if it's longer than one minute.
So that's why 60 seconds. So because they are, they have limited in the past, the, [00:31:00] now I think you can do two minute videos on TikTok. But Reels is sometimes different. So that's why 60 seconds. I even don't know the exact timing in the moment. I never used TikTok until now. Then it's going to, to, to get time to do it.
Not to consume. That's, that's maybe an important differentiation. I consume just to learn what are the best performing videos. I'm not like, I'm not watching TikTok videos at all. And I only go in to really focus on what is the newest trend, what are the good performing videos, what can we learn from it, but not to consume.
Yeah, sometimes you get gold nuggets and they came suddenly and then you have the opportunity to share them with your contacts. That is another good point. Sometimes, Jens, you know, when I find something interesting. [00:32:00] Okay, Jens. If not, I don't send nothing. We have any value. It's consuming, uh, your time and maybe the time of your contact, because, okay.
Um, maybe you're still losing credibility or this closeness you have to the person. That is another important asset we need to, to, to keep in value. No, the time of the counterpart. Frank and I do this since more than a year. We, we share every cool video that we find. We will share, we are sharing with each other just to have it.
We have built is now you can learn in a nice way. We can have a specific WhatsApp group for that. No, I agree. That's going to help. That's going to help because there's a lot of good content, but, uh, do you, the noise that, uh, Alina says. Um, we don't get to that because we are over overwhelming with all these kinds of noise of noise and the [00:33:00] gold nuggets.
They are always on the bottom of the river. It's cheerful. Exactly. Muy bien. I was curious about this because I was wondering how can, okay, if I want to create content, how can I create the best version just to capture the attention? Because it's already, I feel in social media, or at least on my account, it's already so much noise.
And how, If I can't, I don't want to create another noise. I just want to come with something with to bring value. And I was really curious about, um, about this. Yeah. I mean, in, in, in the end, it's like, like we described you, you start with who you are and what you stand for. And that is the content you're producing.
And then the people that are interested in, in you and in the topics that you talk about, they're going to be connected to you. If you do this [00:34:00] authentically, and then this hook story offer thing is just a way that you capture attention. That's just how it works. As humans, like we, if we hear something interesting, then we listen.
And that's just something you can use to to drag people in because there's so much noise, like you said, if you say something interesting, so that do you drag the attention and you just get their attention for 30 seconds, 60 seconds, whatever. And then you get your point across. And then if they like this, then they start following you and engaging with you.
But again, that's maybe important to understand every single platform is. And with, with having every single platform different, um, that's why, why we're building this system because in the end, it's not about a single like or single video. It's about the totality and that you drag people into your ecosystem.
That's why we are building a personal [00:35:00] website where you drag them into your world and then you want them to find out about all the other nuggets that you have in your ecosystem. That's, that's the magic of all of this because if you just focus on one social media platform. You need to be in the top 5 percent to really get something out of it, especially in the older platforms.
Like if you want to crush on, on Instagram, it's very difficult without money or doing crazy stuff. I mean, I come also from the marketing space, so you have different kinds of pricing. I mean, if you're pushing your Your company, company you have, it's almost impossible to go viral as a company because yeah, people lost money for Instagram or for TikTok.
So as a private person, private account, it's much easier to go viral. But as a business account it's much harder. And if you want to go uh, viral, you have to pay usually and really a lot. Yeah. Thank you. I [00:36:00] have a business account on Instagram now that you say, because we are running ads, but then you need the business account, right?
Yeah, definitely. Good. No virality. Yeah, that's okay. I'm playing a different game. Cool. Any, any other questions? No, done. Thank you very much. We are not going to do it Thursday next week. We need to find out the different timing because I have other obligations now on Thursdays. But we'll, we'll figure out still, we have the Monday calls anyhow.
So next Monday we do something cool. We will do a website development. So for everyone interested, we'll go into developing the hub life, which I still need to post in the community, by the way, now that I see it, take a picture. My friend. Yeah, you're right. [00:37:00] Selfie
one, two, three. Oh, wait, wait, wait again. I have too many things here on the screen. Wait. No.
Good. Perfect. Great. Nice. Thank you very much.
Bye guys. Bye. Bye.
Ready to Accelerate Your Career with Personal Branding?
Book a free 15-minute discovery call today to explore how we can help you unlock new opportunities and achieve your professional goals.
Let’s get started— book your session now.
Book here.
Transcript:
Personal development masterclass. One of the topics that's dear to my heart, because of what I have seen over the last 15 years is that personal development is quite seldom in organizations. It's not really taken, uh, in a proper way, at least in my eyes. So that's why I'm really keen on sharing this today.
So we have two. main perspectives. One or two topics for today. One is personal development talk versus performance evaluation. And then we do a deep dive into how I'm doing personal development talks. And then we do questions in the end. Personal development. So we have one part, which is the personal development talk, and then we have the performance evaluation.
And a lot of organizations, focus on performance evaluation. And the difference between those two is that the performance evaluation, the main part they are focusing on, or the main source of that is the company. So the company is on the top. And from there, it goes into, the individuals and the different tasks that need to be done to accomplish what's happening in the company, what is required to do to be done in the company.
And the individual that is doing the task is the last point. And then inside of the performance evaluation, you're looking backward. So you look, how did this person perform in the past? The development talk is the opposite. So the most important part of the. Development talk is the future. Where does the person want to be in the future?
And it has nothing to do with the outcome of the company or where the company wants to be. The goal of this is, and why, why do this personal development talk? I believe that if we are developing people in organizations beyond what the organization needs, they will contribute more to the company. They will contribute better.
So the goal of what I'm doing with development talks is finding out what the people desire and going deeper into that. And we will have a look at that in the next couple of slides. And then look, what are the different tasks of the organizations that fit the person and what the person wants to be. And then you marry these two things.
And then it works as well from a performance evaluation perspective. So that's my perspective on development talk and performance evaluation. Let's go into personal development talk a couple of, I think it's almost two years ago or something. I've developed this in as, as a worksheet. So if anyone is interested in getting this worksheet as a PDF.
Happy to share that. So, the starting point of a development talk is really a setup of the atmosphere and the place. So you are going to do a development talk with another person. So you are the manager and the, the other person is like reporting to you and then you're meeting up. So what you need to make sure of is that you have, an appropriate place.
The best case is always doing this outside of the office environment in a. In a place where people feel well, the atmosphere is super important. The time of the day is important, not doing it on Friday afternoon, for example, when people want to go on the weekend, of course, you need to be aware of your relationship with the other person, depending on how deep your relationship is.
You of course have then a perspective on how deep you can go. And how much that is. And then what is important as well is that you put the note-taking responsibility to the person that is inside the room or is working with you. So me as a leader, I always give the note taking responsibility for the other person because then you see what they understand and what they get out of that.
And then I always do as well. A version in front of us so that people understand this. So printing out this worksheet as an example, if you do that in a physical space, then you print it out and then you go into the development talk. And the starting point of the development talk goes really wide.
Looking into what's the personal vision like. I always ask these as open questions without showing them the worksheet in the beginning. Who do you want to be? And that's very, very, very wide. Like, who do you want to be? What does it mean? Some people who have never had a conversation like this, struggle with this.
So they start with, yeah, I want to be a manager. I want to be something specific. So they go very, very, very specific and they don't really look into the future. So the first round of this, I just, Help them to find out who they want to be and they write down, they write down a manager. I want to be a good father.
I want to be whatever they come up with. And then I go to the next question and I show them the next question, not before. So why do you want to be that person? So then they're reflecting on the answers they have given and then they go back and refine who they want to go to be. And that's an interesting process because what.
You as the manager that is holding this development talk are doing, you're literally shutting up and just asking open questions to tell me more. How, how does that feel? What does that look like? What would that look like in the future? So you only ask open ended question when that gets the person talking and reflecting.
So if you're saying this, what does it mean? So, and then they're explaining, explaining, and they go in a loop between who am I going to be? And why do I want to be that person? So until they have clarity, and the first loop is always. The starting point where they don't know what's going to come, then who am I going to be?
They come up with high-level topics and then they go, Why do I want to be that person? Then they go back to Who am I going to be? And then they go deeper. And I always then give them a perspective. Okay, think about five years, 10 years from now, who do you want to be? And then they go more particular in all of these things.
And then we go, we don't close this, we keep it, we put it aside. And then we go to the next sheet, which is a personal development map. So I want them again to reflect on certain questions. And it doesn't matter in the order, I just take them clockwise right now. But it's really going and answering the specific questions.
What do I want to learn? So you're asking this, the person that is in front of you. So what do you want to learn to be that person? So linking it back to that person of the future. And then you're asking, what do you want to improve? And then they come up with things. So it's, it's like writing down the, all the different topics and then what do I want to leave behind?
And then they come back with topics that they want to leave behind. Another question is what excites you? Yeah. And then going deeper into this, who is important to them? And then what is important to them? And when you have done this circle, you go around it and they were deeper in this topic.
What quite often happens then if you ask them, so how, if we go back to the other one, is that still the same thing you want to be? Because they have now clarified what they want to be. and answer the question, they go back to this one and then clarify, no, no, no, I want to be this, I want to be this. What I always ask them, in this part is to paint a picture.
So when, when we have finished with this one, I go back to this one. And say, from a personal vision perspective, imagine a picture and describe the picture that you see on the wall. And then they describe to me who they want to be and who they are going to strive to be inside of a picture and explain everything that is around them.
I've had, for example, a person that told me where they are going to live, what, how it feels, um, in this picture, where the kids in this picture, where the wife or husband and, and going really into details and then linking this to. A job perspective as well, because in the end, we are at least this part is in a job environment.
So they are linking that to the job environment of who they're going to be working with as well. So these two are super powerful. And then you go into the next step, which is a goal perspective. So it starts with the staircase. So in the top right corner, we have what is the goal. And the starting point is really, um, defining that goal.
So if you want to be this person in five years, what is the goal for the next year for you to be very specific? And of course, you can do smart goal setting and all of that, but it's in the end, What does feel right for that person? What is the development goal they want to reach in one year from now?
And then they formulate that goal. And then you go to the bottom of this page where you look into where do you stand today on a scale from one to 10. So they're rating themselves on how close are they to that goal. If they're close, then they're at 10 or 9. If they're far away, then they're at 1. And what always happens is they're somewhere in between, obviously.
So when they have rated that, then you look into what are the things that get you closer to that goal, meaning moving your scale from 5 to 10. And that's what they are writing down above the stairs. So, above the stairs are the things that are getting them closer to their goal. And then they're defining this in bullet points and formulating that out.
And [you do that obviously all in a conversation. You ask the person who is doing the development talk, you are asking them questions to get them moving. You're asking them clarifying questions about the topics that are put, into the sheet. And then the next part is, what are the things that getting you further away from that goal?
So downstairs, if you think at it from a staircase perspective, and then they're writing these things down and then they have a clear picture of a goal staircase where they, they know they want, where they want to be linking that to the vision that's five years from now and the goal picture, and then they rate themselves.
And have then clear understanding of that are the things I need to do to get to my goal and that are the things I should not be doing. And then the last step of the development talk is getting specific. So now we zoom into one year and actionable goals that help them or tasks that get them towards the one-year perspective.
So what are the things they're going to do? When are they going to do this? What do they need to make happen to be able to do this? What are the things they need help with and how I'm, how they going to measure them? So it's a very, very simple setup where they write down literally the different steps that help them to get there.
And they're putting measurable goals towards the goal. And this is roughly. I would say one and a half hours, even if we go through this right now in a theoretical setting in, let's say 15 minutes in a real conversation, in a coaching style, where you ask the manager or coach the other person to find out what they are desiring and where they want to be.
It takes roughly one and a half hours if you do that well, sometimes it's faster depending on the relationship as well. The fascinating thing with this is it has zero to do with the company you work in and one hundred percent to do with who they want to be. And as well as zero to do with you as their manager, if you're their manager, like your perspective, your opinion on anything of that.
Um, just to give you a couple of examples, I've had people that told me that they want to be. building their own company in the next five years and they worked in the company and I was their manager they told me because they trusted me that they wanted to build their own company and we built a plan for how they were going to build their own company and I've had situations where people told me that they want to get married in the next five years and then we built a plan to get them towards marriage getting married and looked into how that does that work with the career perspective same with kids and all the other things so this is a development tool you That I use with everyone that is working with me over time because I believe that as further we as managers and organizations help people to develop as better it is.