One simple thing that every founder should do

Explore the full episode here

Transcript:

I didn't wanna sit there and build a billion dollar company. I didn't want to be all over the globe. That wasn't the pitch. I said, Bob I just want a fucking low carb blueberry muffin, and it's gotta have less than three grams of carbohydrates and taste like a regular blueberry muffin.

He's like, okay. I'll see what I can do. A month and a half later, we had a low carb blueberry muffin sitting right there in a box that he shipped off next day. And that's it. The convincing part really comes from, a founder being authentic as to what they're trying to do.

Now, years later, when we had millions and millions of sales, I asked Bob why did you say yes and you'd help me. To this voice on the phone? Because we didn't even have video calls or anything like that. And he said a simple phrase that really is the reason that people do this.

He said, you asked for help. You needed help. And I could give you help. So I just did it. That's literally what launched that company. And that's the way that those companies come together.