Chocolate Connoisseurs are on the rise

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Transcript:

(AI Generated)

People really want to start becoming a little bit more of a connoisseur.

And learn how to taste. And we see that in wine so much as we were saying and in coffee. So it's more how could we bring that to chocolate and how could we also offer a tasting adventure. So for us was more not giving you the chocolate, you already know like milk chocolate with almond.

But it was more inviting people to taste something new and see if they like it, right? And in our case, inspired by traveling somewhere about the, around the world and that food culture. For us knowing how to combine best different ingredients to really create those kind of wow flavor explosions to say, I never thought that I would like this, but I do.

One aspect as well in comparing it was, in wine you have sommeliers and you have people who know their wine very well. And then similar stories happened over coffee and over beer over the last years and decades as well. If you think about it, 30 years ago, everybody was still having in the office or at home filter coffee.

And now people are baristas at home. And they all have their big machines and they know at what pressure and what temperatures and what fineness of the coffee ground they need to use. And similar on beer. And there are so many new micro breweries right now and there are so many people who in a positive way, geek out on coffee and on beer and obviously on wine. And on chocolate

it's growing and growing more and more. And we think we can share this as well. And there is such a nice opportunity because people want to geek out on chocolate as well and want to know more about it and want to learn more about it.