248 - This Is How I Never Run Out Of Social Media Content
Discover a powerful content strategy that ensures you never run out of material for social media. In this episode of The Daily Hint, learn how the pillar content approach can simplify your content creation process and keep your online presence consistent.
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This Is How I Never Run Out Of Social Media Content
Creating a consistent stream of content for social media can be overwhelming, especially when you’re trying to build a personal brand. The constant pressure to post regularly can leave even the most seasoned professionals feeling stuck. In this episode of The Daily Hint, I share how I overcame this challenge by adopting a strategy that revolutionized my content creation process.
When I first started focusing on my personal brand, the sheer volume of content I needed to produce seemed daunting. How could I keep up with the demand without running out of ideas or energy? It wasn’t until I discovered the pillar content strategy, popularized by Gary Vee, that things began to change.
The pillar content strategy is all about starting with a core piece of long-form content that can be repurposed across different platforms. For me, this started with podcast episodes, which naturally combine audio and video formats. From a single podcast episode, I could extract a variety of content pieces—a blog post from the transcript, short video clips for social media, and more. This approach not only maximized the value of each piece of content but also ensured a steady flow of material to share.
By breaking down one large piece of content into smaller, more digestible parts, I was able to maintain a consistent presence across all my social media channels. The best part? This strategy works for anyone, regardless of their niche or audience size. Whether you’re a content creator, entrepreneur, or simply someone looking to boost their online presence, the pillar content strategy can help you stay ahead of the content game.
In this episode, I dive deep into how I implemented this strategy and how you can apply it to your own content creation process. Tune in to learn how you can keep your social media channels active without ever running out of content again.
Highlights:
00:00 Starting My Personal Brand Journey
00:18 Discovering the Pillar Content Strategy
00:36 Implementing the Strategy with a Podcast
00:48 Maximizing Content Distribution
00:57 The Game-Changing Impact of Pillar Content
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Transcript:
When I started to build my personal brand and wanted to post more on social media, I was overwhelmed with understanding how all of that works. But even more so, I was overwhelmed with how to produce the content to be posted regularly. Until I learned a strategy from Gary Vee that changed my whole life.
And the strategy is called pillar content strategy. In a pillar content strategy, you start with long-form content that you can distribute in different ways. into the social media. So, for me, that was a podcast episode. A podcast episode is audio and video. And, of course, from that transcribed, you have a blog post as well, which is already three pieces of content.
But not just that, we cut the podcast into smaller clips, which I was able to distribute again into different pieces of content. Pillar content changed the game, how I can produce social media posts ongoing throughout the internet without ever running out of content. And this will work for you too, if you use the pillar content strategy.