304 - This is How I Create Content for a Whole Month
Learn how to streamline your content creation process in just a few easy steps. Discover a proven system to brainstorm, organize, and repurpose your ideas effectively, creating consistent content across platforms in less time.
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This is How I Create Content for a Whole Month
Creating consistent, high-quality content doesn’t have to mean endless hours of brainstorming and recording. In this episode of The Daily Hint, I break down my streamlined process for producing a month’s worth of content without sacrificing creativity or quality. Here’s how I approach content creation, from ideation to distribution:
1. Daily Idea Brainstorming
Inspiration is everywhere; the trick is to capture it when it strikes. I make a habit of jotting down new content ideas daily, even while doing other tasks. This keeps the content fresh and directly relevant to my audience.
2. Organizing Ideas by Pillars
I organize my ideas into five key pillars, each assigned to a specific day of the week, with some flexibility for weekends. This structure helps me cover a diverse range of topics consistently, giving my content a clear theme without getting repetitive.
3. Scripting for Quality
Every piece of content starts with a script to ensure that the message is clear and valuable. Writing the script ahead of recording allows me to focus on delivering quality insights without going off track.
4. Recording and Storing Efficiently
Once scripted, I record each piece and store it in a dedicated folder. This simplifies the workflow, especially when it comes to editing and organizing across various platforms.
5. Repurposing Content Across Platforms
After recording, my content finds its way onto my blog, social media, and podcast, ensuring a cohesive presence across my digital platforms. Repurposing content in this way maximizes its reach and reinforces my personal brand.
This episode is a practical guide for anyone looking to build an efficient content strategy that supports their brand. By following these steps, you can create a sustainable system that saves time while delivering consistent value to your audience.
Links:
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Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
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Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
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Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
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Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
Facebook: https://www.facebook.com/JensHeitlandofficial/
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Newsletter: https://www.jensheitland.com/newsletter
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Subscribe and Listen to The Jens Heitland Show Podcast HERE:
YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg
Web: https://www.jensheitland.com/podcasthome
Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4
Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL
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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a
Transcript:
This is how I create content on mass. I am preparing a brainstorming list daily, and I'm doing that while I'm doing other things. When I get a new idea for a video like this, I just drop it into my content file and my content file is divided into five pillars: Monday, Tuesday, Wednesday, Thursday, and Friday.
And I sometimes add that Saturday and Sunday. So it's. Seven pillars, or if you want to have the easier version, five pillars. And these five pillars give me content in specific areas that I want to talk about. Like today, I'm talking about this, which is personal branding. And I'm working with these topics so that I can build the brand.
then a script for a video like this before I'm starting recording and then I'm recording and then I'm dropping that into a Dropbox folder and the video editing takes place and then we bring that into the blog post, into social media, into my hub which is the key point here and then as well into the podcast.
Document your ideas, write the script, and record.