432 - Building a global brand isn't just about the logo; it's about telling your unique stories
Personal branding isn’t optional for global CEOs. Discover how sharing your unique story builds influence and trust and reaches beyond what any logo can achieve.
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Why Global CEOs Must Tell Their Story, Not Just Show Their Logo
Most CEOs pour millions into their company brand logos, taglines, and global campaigns.
But they miss the most powerful asset they already have: their personal story.
A global brand isn’t built on design.
It’s built on connection.
And connection starts with you.
🛑 If you hide behind the logo, people will only know your company.
🛑 If you never share your story, people can’t trust your leadership.
🛑 If you don’t show up, your message stays corporate and cold.
Your personal brand is your global handshake.
The Leadership Shift: From Hidden CEO to Global Connector
When you step out from behind the logo and into the spotlight with intention, you:
1. Humanize Your Company
People trust people, not corporations. When you share your vision, experiences, and values, your business becomes relatable and emotionally relevant, especially across different cultures.
2. Build Global Credibility
A well-developed personal brand communicates expertise and consistency, no matter where your audience is. It's a shortcut to trust in international markets.
3. Scale Impact Through Storytelling
The more you share your journey, the more others learn from you. Your story becomes a vessel for leadership, mentorship, and influence on a truly global scale.
4. Attract Strategic Opportunities
Speaking engagements, joint ventures, interviews, and partnerships don’t just come to your company. They come to you, and they come faster when your personal brand is clear.
Final Thought:
If You’re Not Showing Up, You’re Shrinking Your Global Impact.
You don’t need a bigger logo.
You need a louder voice with your face behind it.
This episode gives you the mindset shift to lead with your story and grow a brand that travels farther than any marketing campaign.
Tune in now to today’s episode of The Daily Hint.
Highlights:
00:00 Introduction: Building a Global Brand
00:06 The Importance of Personal Branding for CEOs
00:28 Leveraging Stories and Personality in Branding
Links:
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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
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Transcript:
This is how I built a brand that is influencing people from around the world. CEOs often think that a personal brand is not necessary as a leader of a large organization. I believe it is because personal branding is the opportunity that you have to tell stories and enable people to learn from you as a person instead of hiding behind the big logo that you are representing.Change the way how you work with stories and your personality so that people can learn from you.