The Jens Heitland Show -Human Innovation
Welcome to The Jens Heitland Show, the podcast for innovative leaders. On this show, corporate innovator and serial entrepreneur Jens Heitland interviews world-class leaders and innovators, and answers questions live in a variety of formats. The goal of this podcast is to inspire more people to innovate businesses in a way that puts humans first. Innovation is not just a process, it's a whole system that requires leadership and support to thrive.
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EP 225: The Happy Meal for Startups? with Marco Torres
In the podcast episode, Marco Torres, Founder of MarketingBoost.com, discusses the importance of incentive-based marketing for startups and solo entrepreneurs. Drawing parallels from McDonald’s and Amazon, he emphasizes the significance of adding value to offers through “Value-Add-Incentives” as opposed to providing discounts. With a community of over 27,000 business owners in his Facebook Group, Marco’s insights focus on boosting sales and scaling businesses with affordable subscription programs and value-added marketing techniques.