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Summary

EP 152 - Outcome driven Innovation - Tony Ulwick on the importance of the innovation process in corporations 

Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world’s leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of bestsellers What Customers Want and JOBS TO BE DONE: Theory to Practice.

Guest Links: 

Tony on linkedin: https://www.linkedin.com/in/tonyulwick/

Free Book Download: jobs-to-be-done-book.com

Strategyn Innovation Resources: https://strategyn.com/

Tony's Blog: jobs-to-be-done.com

Contact Strategyn: Info@strategyn.com

Contact Tony: ulwick@strategyn.com

Tony Twitter: @ulwick

Link to the show:

Please find all resources like video, audio, show notes and as well some shorter clips of the episode at https://www.heitlandinnovation.com/innovationculturecoding

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