Scheduling Social Media
Learn how to schedule social media effectively with tips on building your personal brand, targeting your audience, and creating a systematic strategy. Discover content planning, measuring success, and platform-specific insights to maximize engagement and credibility.
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Mastering Social Media Scheduling: Strategies for Success
Managing a consistent and impactful social media presence in today's fast-paced digital landscape is critical for personal branding and business success. This session on “Scheduling Social Media” provides actionable insights into building an effective strategy and maximizing your online reach.
Key Takeaways from the Session
1. The Power of a Systematic Approach
A structured social media schedule saves time, ensures consistency, and enhances content quality. Establishing a routine allows you to focus on creativity and engagement without the stress of last-minute posting.
2. Building Your Personal Brand
Your online presence is an extension of your professional identity. Use social media as a platform to showcase your expertise, values, and personality, positioning yourself as a thought leader in your niche.
3. Social Media Strategy Basics
Develop a clear strategy that includes setting goals, identifying your audience, and choosing the right platforms. Align your content with your objectives to ensure your efforts drive meaningful results.
4. Targeting Your Audience
Understanding your audience’s demographics, interests, and behaviors is crucial. Tailor your messaging to resonate with their needs and preferences, ensuring greater engagement and connection.
5. Measuring Success
Track key performance indicators (KPIs) such as reach, engagement, and conversions. Regular analysis helps refine your strategy and ensures you’re meeting your goals effectively.
6. Planning and Content Creation
A well-thought-out content calendar streamlines your workflow and maintains consistency. Focus on creating high-quality, reusable content that adds value to your audience.
7. Establishing Thought Leadership
Share insightful, relevant content that demonstrates your expertise. Engage with your community to build trust and credibility over time.
8. Content Distribution and Reusability
Repurpose your content for multiple platforms to maximize its value. Adjust the format and tone to suit the unique dynamics of each platform.
9. Consistency and Timing
Posting consistently is key to staying top-of-mind with your audience. Use analytics to determine the best times to post for maximum visibility and engagement.
10. Managing Social Media with Go High Level
Leverage tools like Go High Level to automate scheduling, streamline workflows, and manage multiple platforms effortlessly.
11. Platform-Specific Insights
Understand the differences between platforms like LinkedIn and Instagram. Tailor your content to fit the tone and expectations of each platform to optimize results.
12. Overcoming Challenges in Content Creation
Content creation can be challenging. Prioritize authenticity, creativity, and audience value to overcome obstacles and maintain a steady content flow.
Social media scheduling is more than just a time-management tactic—it’s a critical part of building a strong online presence. By adopting a strategic approach and leveraging the right tools, you can elevate your brand, reach your target audience, and drive meaningful engagement.
Start building your strategy today to stay ahead in the competitive social media landscape!
Highlights:
00:00 Introduction to Social Media Scheduling
00:28 The Power of a Systematic Approach
01:04 Building Your Personal Brand
02:27 Social Media Strategy Basics
04:05 Targeting Your Audience
05:33 Measuring Success
08:45 Planning and Content Creation
08:57 Establishing Thought Leadership
18:50 Content Distribution and Reusability
21:41 Consistency and Timing
30:18 Programming Your Content
33:00 Managing Social Media with Go High Level
34:13 Audience Engagement and Social Media Reach
35:16 LinkedIn vs Instagram: Platform Differences
38:54 Building Credibility and Visibility
45:50 Effective Social Media Strategies
52:36 Challenges and Tips for Content Creation
54:44 Q&A and Final Thoughts
Transcript:
[00:00:00] Today, not about keynote speaking today, we go into how I schedule social media. So I will share in details how I do this for all the different topics that I'm doing.
So I will go as always quickly over the system. Then I go into the strategy and then we go a deep dive into the content itself.
If we look at the system, I always say it in every call, the system is the magic. It's not about one single thing and I can give you an extremely well, um, example from today. So I got a speaking request and I was, um, with this international company today on a call. And I asked them, how did you find me? And the lady was saying she found me through chat GTP first time in my whole [00:01:00] life that someone says that to me.
So that's how, how powerful the system is. So starting with personal brand, building your hub so that you build an SEO engine that can be read by AI and, and, and Google, let's say search engines, building content that goes into your hub. And then from there, distributing it out into social media, and then you build your business around it.
Then from a flow perspective, um, starting with video, using video to, uh, personal blog in your personal hub, which is your website, then social media, and then dragging the people, the leads back towards you from social media into your website again, and then into calls or however you go when you come to selling.
So example, what happened with, with this lady, she found me in chat GTP. What she did was she went to my personal website, [00:02:00] looked me up in social media, checked out all my videos on my speaking page, and then contacted me through my personal hub, which is my website. So, it works. I had it happening today with me.
Um, and I most probably spent a week in Portugal this summer, paid by, by the company that she's representing. So every one of you can do that too. So social media strategy, I go very, very basic today because what I have seen in the past that sometimes it's just the repetition helps. So from a strategy perspective, I always start and I just tell you how I do this.
And. It's, I always look into what do I want to achieve. So with every single content piece, I look into what do I want to achieve. And for me, this means two things. One is I want to build my brand, which is to be [00:03:00] top of mind for what I do. So I want to be the person that is the most well known when it comes to the human innovation topics.
which I'm linking to personal branding and helping people to, uh, fulfill their dreams. And then the second part of that is the marketing and sales engine. What I have seen, like I, in the example with, with the lady that contacted me, The nurturing piece. So nurturing the right people that I want to reach with the content that I'm putting out there so that I educate them and inspire them.
And that's, that's a proven thing over the last years that the nurturing sequence is way longer than in the past, in the past was shorter. So people need to do to see, let's say two, three content pieces from you. Now they're saying they need to see way more than two, three content pieces from you. So as more content you have, as easier it is to educate and nurture [00:04:00] people.
So that's, that's my starting point. And of course, connected to that is whom do I want to reach? It's a clear part where like, I want to, I want to build my business. I want to build my brand and then understanding whom I want to reach with that so that I can direct the message to the companies, which is market and the people that I want to target, which are personas and other.
Um, construction is like, you know, exactly, let's say for me, I'm targeting the manufacturing industry and inside of the manufacturing industry, I'm targeting the CEO. So then that means I can direct my content to the manufacturing industry, which It comes with certain language, which comes with certain ways of describing things.
And then to the CEO, which on top of that comes with details on how you're [00:05:00] communicating. So it's different. Let's say if I communicate inside of the same industry, if we say manufacturing and I go on an engineering level, it's different language that I'm using. When I'm coming, communicating to an engineer, then communicating to a CEO, all logic.
So it's, it's just being conscious about this when you build your content, because then you always can, can build it very, very specific that doesn't take anyone else out. It's just being very specific of the people that you target and, and market. And then for me, as part of the strategy, I always look into how do I measure my social media content?
I'm a huge believer in. measuring what matters and not any of the other metrics that you might get. I'm looking at them, but I'm, I'm not measuring myself on that. From a success perspective, like you can have hundreds of millions of followers and have zero money out of that. [00:06:00] I rather have like 20 followers and have a lot of money out of that.
At least that's my, my goal with this thing. So I measure two main things. One is inbound, which is speaking engagements, like I explained to you today and clients. As more inbound I get, as more people that come to me and say, Hey Jens, can you help me do this? Can you help me? Would you be interested to speak on stage?
As better it is, obviously. Because then the whole machinery starts and I need to do less outbound. The other thing when it comes to outbound, which is me reaching out to potential clients, or to potential events, when we talk about speaking, is How fast do they accept and do they accept at all? So that's a key part.
As more credibility and visibility you have, which is the key part of personal branding, as easier it is to get people accepting your contact requests, and as easier it is to close [00:07:00] them in the end, which is convincing them that you can solve their problems. Jim, you have a question.
Okay. Sorry, could you just like quickly go back to the, like, whom do I want to talk to?
Oh, yeah. Okay. Um, but this is not like something you, this is like, like a cascade or like a funnel, right? Yeah. So that is just when I'm preparing content, let's say the single video that I'm recording, I need to know that I'm talking to that industry and to that person, then I, I use the specific language to that.
Like when you share that here, this is like the mere like B2B perspective, or is it like you feel like also applicable to like B2C or would you say like, Oh no, no, no, I'll stick to like B2B even you say. No, it's, it's the same, it's the same. Only that you, [00:08:00] you, you talk to the person only, you don't talk to, to the company.
So when you, let's say from, if we just talk about the person you're most probably targeting when you're, when you, you still can say this person is. 25 years old and is living in this country or is, is live loves this type of music and so on. So you're kind of profiling the person, not on the company level because I'm selling B2B.
So for me, it's like company and person because in the end, inside of the company, the persons or the people that are, are the people that are buying in my case,
perfect. So the next part is planning. So how do I engage the right people, which is like my target market and my target person at the right time with the right content. And for me, [00:09:00] this is more like focus areas that I go into is one thing is I want to establish myself as a thought leader in this field, which means the content that I'm producing is targeted to that.
Then I want to be omnipresent. Which means for me, I don't focus on one single platform. I'm focusing on a systematic way that goes to all platforms, including the physical world, which is like speaking, speaking on stage. So omnipresence is, is for me a key part and then what I believe in, in what I do and what I have seen working extremely well is education for free.
So what I do, um, is I educate for free since years and give as much value as possible. And that's the interesting part of that, at least for me, and that's now I'm showing me how I do that is I'm educating for [00:10:00] free. And I give things for free that other people would charge for. So what I do with that, or my strategy behind that, I'm creating a lot of trust with me giving.
And the second part of that is I'm not just creating that trust. I'm also establishing myself automatically as the thought leader because I'm not holding back in what I'm sharing. I can go very, very narrow on, let's say today, how do I post on social media? Because I don't sell a course that is teaching how to do social media.
So I don't need to hold back. I'm just giving everything for free. So that's, that's, that's what I use when I, when I look into. What I'm doing. And then now we dive into the content love. So I always go back to five pillars and I have, I've just seen that five pillars works super, super well because we have five weekdays during the week.
So I always [00:11:00] go into what are my personal brand pillars and then topics I want to be known for, which is the thought leadership thing. Topics, um, that set me apart to other people. So for example, for me is. I talk about personal branding, I talk about leadership, I talk about innovation, but I can as well talk about long distance running or triathlon.
Like there are not that many people in this world that can talk about all these topics. So I can just spread these things on different platform content relevant to the people. So that they, that sets me apart automatically. And then as well topics where I'm an expert in topics that I can deeply explain in all depths.
And have worked with over the last years I can in the same way, because I grew up in the, on the construction site, though, that I can't do the work anymore myself, but I could still talk about construction stuff today so that people believe that I'm credible in that field. [00:12:00] Um, yes. Yeah. The question, like when you say that's your, your brand pillars, maybe I never got the entire intro to what your brand pillars are, but the conversations I have is like that, like for most people is like.
A challenge to fathom a person can be an expert into opposing on absolutely not obviously related topics. For instance, okay, I'm, I was a design thinking pro for a decade, but also was running this conscious sexuality workshops and festivals and cruises. Um, for me it's easy to connect the two topics because you can have a lot of innovation in the relationship and in the bedroom and also like bring in some more like arrows to the innovation field.
But like, what would you say like about the perception from outside to, yeah, to be better at attracting people with this kind of like contradiction than to confuse them? Yeah. So what, what is important that this five brand pillars always go back to one topic. [00:13:00] So then there's still a roof above that five.
And that roof is kind of what you said, let's say design thinking pro and how do all the other pillars fill into that. So in my case, my umbrella is fairly wide and I have defined it as human innovation for myself so that I can play with the things I play with the human, which is the leadership aspect.
And I play with the innovation, which is a little bit more the corporate version of that, but I'm applying it on, on, on the startup world that I'm working with and applying it even to the things that I'm doing as well. And then for me, the personal branding is just the tool that helps me to, to get there.
So when I, when you, when you go to your pillars and the pillars can change over time, it's, it's just that these are interest areas where you would like to talk about. and can share that you are credible as an individual. Like you can, I could [00:14:00] do this today and I did it last summer. I can talk about the next six weeks about the 24 hour walks that I'm planning and doing and through that build credibility in this field.
That doesn't take credibility for me away talking about innovation as an example. So it's, it's just, it is enhancing each other and it drags people into your direction that are interested in this topic as well. Still, if you, if you take my content right now over the last, at least almost six months, I'm more and more focusing on one pillar, which is the personal branding aspect.
But it's due to the, due to the reason that I'm using that strategically driving business. Jim, you have a question? Uh, yes, I believe you've just answered my main inquiry so far. Well, at the beginning when you mentioned that, uh, you said you mentioned your speaking page. Uh, you had [00:15:00] mentioned your speaking page specifically is what you do.
And. My, uh, one of my ongoing concerns has been, uh, being available for clients as a offering a performance and, and then, uh, what I'm trying to really push for this year is the keynote speaking or keynote concerts. And if, um, if, uh, my social media content or strategy, um, which should be more focused on primarily on keynote, keynote concerts, but still have some for the performance end and my initial concern was I don't want anything to be diluted As a result, so for me, it's not, it just shows that you are a human because there's no one in the whole world that is just doing one thing.
So especially for topics that, that like, especially for me as a keynote speaker, like me going back corporate booking a keynote speaker that, you know, that person is the [00:16:00] number one person or let's say top person in this field, but can do this as well as quite cool. So it's, it's more. Like, we, I had someone on my podcast long time ago who is a professional speaker when it comes to leadership, but he, he told me that he was running this 200 something mile race in, in, in the U S.
I was like, this is my man. So for me, there was no brainer that I want to book him. There are hundreds of thousands of leadership speakers. But I wanted to have him on the, my podcast. So that's just an example where you create uniqueness, but by who you are, but if nobody knows that you are running this 200 something race, nobody will see that.
I got a speaking engagement last year because I was talking about my 24 hour walks. I got a request to come to Belgium and get paid for a speaking gig only because of that. That's how the person found me. So that's why it's, [00:17:00] it's so important to have at least a little bit variety as well in what you're doing.
Awesome.
Yeah. Content. What content content do I focus on? What I do personally is really looking into what are the challenges my clients have so that I can speak to that. Um, that's the next one is a little bit more sales where, so I'm looking into what are the objections that I get from my clients. Example, I was the other day posting something about why should you have a personal website as a CEO?
Because I often got the question, yeah, but I'm a CEO of the 350 million company. Like I don't need to have a personal website because I want to drive traffic to the company. I said, agree. How long will you be the CEO of this company? Because it's not your own and then, ah, okay. So [00:18:00] building content that gets this objections answered is a sales mechanism for me so that I'm using that and pressing this point so that I can talk about that.
And either if I'm talking to someone that I want to get down the sales funnel, I can send them a video, which I often do. So that I help them to understand what I'm talking about and overcome their objections. Without me doing it, I'm just sharing content. And then the next, or the last one, what I do is like thought provoking statements and thought provoking content that gets people thinking.
And sometimes that's random and sometimes it's strategic. So that's how I do this. I focus mainly on on this topics and then linking that to to educational topics. Format is the easy one. So my whole system is built out on using as much as possible or [00:19:00] reusing as much as possible of what you do. Because the tricky thing is, let's say if you focus on a picture, the picture is gone from the internet in the next two days.
If you post something on Instagram, the picture is forgotten two days later. Um, so how can you build a circle that you build things and that you can use more often? Like I do now with the videos. Um, I'm using video, I put them into a podcast, I put them into blog posts, I have the text of the videos, create pictures from it, and so on and so on and so on.
So it's a, it's a loop then, let's say, I was just joking the other day, I could this day program hundred percent from last year, and nobody would get it. Like, I could just copy paste last year, let's say last year January and program last year January this year in January, and it would, nobody would, would, would know this.
What has still an impact, not that I'm doing that because I'm, I'm developing myself, but it's, it's [00:20:00] just an opportunity to create, um, a huge variety of content that, and formats that you can use in different ways, because all of them going back to my, my statement in the beginning, triggering the algorithm and search capabilities that you're building.
If you're implementing it in the way that is with the system, bring it back to your website.
Then structure I've explained already a couple of times. The basic structure I always go to is like hook, which, how do you get people into your content? How do you, um, inspire someone even to, to read the next line or to listen to the next part of the video? Then story is just, I mean, we are all humans and we, we come from the time where we are sitting around the campfire and telling each other stories.
That's a key part. Um, and then offer or slash takeaway is kind of the, the last thing in, in, in what I do is [00:21:00] like, how do you give something to people to think about, to act and, and move forward? And you can do this in video format, in, in written format, in audio format, even in picture, you can do that. So it's just always an opportunity to have that in mind.
What is the statement that you want to get people? hook to your content so that they go deeper into it. That works as well. I mean, people that are, that are writing books are using the same strategy. It might be called different, but in the end it's always, how do you attract attention? How do you tell a story?
Go deeper into the content and how do you give people takeaways? Aha moments.
Then, um, frequency. What I mean, I'm a little bit more crazy, but the, for me, that's the minimum everyone should do. So five days a week, which is Monday to Friday in the Western world, at least. And then two times per day. [00:22:00] That's what I recommend everyone to do. The reason for this is that you, in German it's called Grundrauschen.
I even don't know what that is in English. So you create a level of, a base layer of, of a foundational element that is happening every, every day. If you look into all the marketing studies, As more you show up, as better it is, people, because people will recognize who you are. You, you know, certain, if we, if we take, uh, in the old days, when we all were still watching television, you know, the.
The clip that is coming just by, by seeing the first two, two milliseconds of that clip. And, and, and how can you do that for yourself so that people associate whatever you are, like your face with what you talk about, Andre, you have a question? Yeah. Hi. My [00:23:00] question is, do you prioritize in any way, um, how relevant these clips are?
Because I mean, We're just discussing this internally as well and we're somehow targeting, uh, internal communications for Monday morning, which is better than Tuesday morning, better than Wednesday morning. And then that's it. Everything goes downhill from there with percentages under, under 1 percent for afternoons or Thursday or Friday or any other time of the week.
Do you, I mean, It's not the same relevance of content. So I mean, the most important is the one that you'll, you'll get reached, right? Or it depends on the, do you ask about the posting time? I'm asking about, well, you told us twice per day. Yeah. The content of the thing you put on Monday has a bigger chance [00:24:00] of reaching relevant people.
So that that content should be somehow the most relevant one, or you don't do the such of. Yeah, so, so one thing is the freak frequencies, like being consistent all the time is the most important. And then, I mean, I'm doing this now since 2019 and I have had things popping on Sunday. I've had things popping on Tuesday morning, Tuesday evening, Monday morning, Monday evening.
So In the end, the quality matters over time. So one thing is consistency and then adding quality to that. And as more you do that, then it doesn't really matter as long as you're clear what you want to get to. So it goes back to the strategy. Whom do you want to reach and what do you want to to to get with that?
If you want to create, let's say [00:25:00] engagement, let's use a completely different example than what I do. Uh, Mr. Beast is the worldwide biggest and most watched YouTuber in the whole world. What he plays with is attention. So what he is doing, he's, he's building the videos to grab your attention and keep it as long as possible.
And that's, he's one of the most brilliant minds when it comes to this topic. So for him, it doesn't matter if he's launching a video on, on Monday or on Friday, people will watch it because one thing is he has built his personal brand and what he's doing with the consistency that he has delivered so that people expect and can expect the quality that they have had before.
And then what he's, he's very targeted as well on whom he's trying to reach. So it goes back to what, what do you want to achieve with it? And then whom are you trying to reach? And then you build it for them. If you're specific, then [00:26:00] the people will watch it or consume it as well. Yeah, I kind of hope for a different answer, but thanks.
The, the, the, the tricky, the tricky thing is you're, I'm not producing this for me. You're producing it for the people that you're, you're targeting from a content perspective. True. So you have to know their attention span. Their attention span is somehow bigger on Monday morning than Friday afternoon. So I would not agree.
It really depends. Okay. That's, that's, that's one point. Yeah. So if you go back, like you said, you go back to the, your target audience and the target audience also can have a flow of attention and you can map those two per day based on their flow of attention that you get over time. That's true.
Absolutely. That's, let's say [00:27:00] people have different lives and different timings in their lives. So that, that's why I only share this from my perspective. If I share this from one of my clients perspective is different, but the key part here, if we go to timing is for me, what I have seen working best for my content and my followers is mornings in LinkedIn is better than evenings in LinkedIn.
In my case, um, depends of course, where your main followers, like main, my main follower base in LinkedIn is European. I have quite some from the US, but very, very low, comparable low. So obviously the time zone plays a role in that as well. For Chuck, it might be completely different because He, he, he's from the U.
S. so he has maybe more people from the U. S. So what I've then seen, European again, and for me, afternoon, all the [00:28:00] videos, like TikTok, YouTube Shorts, YouTube Long Versions, and Instagram Reels, and Facebook. Is way better in the evening for me. And that can be almost like 25 percent more engagement and likes.
And so, so it's quite dramatic in my case. So because I've been playing with that over the last years, it's just something that you need to find out for yourself. Right. And then of course, always remember that the algorithms are changing every day or every week. So. What might work today might work today and not tomorrow anymore, or in two weeks, the algorithm is changing everything or like what I've heard today, Instagram and Facebook have created the reset button that the whole algorithm starts from zero again.
So there might be a lot of things. That's. That's where it comes back to. First of all, we start with a goal in mind and then we're building a systematic way. [00:29:00] So it's not about every single post. I, in my case, I even don't care about the whole month. As long as I'm consistent, if my whole month would be down, I would not care too much because I'm consistently showing up.
I'm building an ecosystem and the indexing machine, which is my website, SEO strategy, and then as well, the AI strategy connected to it works, even if let's say nobody LinkedIn or anywhere else. And that's, that's the beauty of that system because in the end, you're always winning. You're just putting stone on stone on stone on stone after, after each other.
So timing is something very individual. You need to understand where people come from, what people are, um, consuming content and so on. This is just what I've seen for myself. And then of course we are going, it's different, but if you're posting on eight, eight o'clock or nine o'clock, that's also [00:30:00] something you need to fine tune for it for yourself.
I'm testing. Those people that pay attention, sometimes I'm posting something at five o'clock in the morning and testing who's, who's watching it or looking at it, but that's like nerd level.
Yeah. Then how do I program my content? Bare minimum is one day ahead. I never, I try never, never try to post on the same day. Reason for that is then it's always in a hurry. At least in my world, I don't have. have like proper time for things if I, if I don't sit down and do this. Um, obviously now I'm not posting anything myself anymore, but it's, it's just a key part that I have learned for myself is built ahead.
Because if you want to build consistency where we say, let's say five days a week, then go and plan five days, [00:31:00] program five days and do that a week ahead so that you are a week ahead. Then you're never in a struggle. For those of you that pay attention inside of the video challenge. One of us is doing this all the time.
So I, I, I'm spoiling it, but you might have seen it. So Frank is recording always two days in advance. And he, because we were in Switzerland and he was posting something from Switzerland, like two days after that's where I got it. It was like, Oh man, you are clever. So he's, he, he's posting the, even in the daily video challenge, like always two days later, which is just an easy one.
So you're just. So bare minimum one day, I would say minimum is a week. Then you have no stress, better two weeks, best four weeks. If you're four weeks ahead with social media, it's brilliant because you have, like, you can get sick for a week and nothing happens, especially if you do [00:32:00] everything yourself, you're just.
If you have never had a social media strategy where you do this in all depth, just start and program the month after from today and start programming the next month, start programming the next month. You just keep going. Then you're always one month in the head. That's how I do it now with my customers.
So the customers that we take, um, we always start to produce a full months of content program, full months of content. Put it into the website everywhere and then we press a button so that from that day on, we are still four weeks ahead. Just a simple trick, um, that keeps you moving. If you're not there yet, you can just start by programming, let's say, four post posts every day and you're just getting through that ahead.
Or you just start with one post per day and then you ramp it up to two days or two per day. Yeah. And that's just the [00:33:00] example. Um, with a little hook. Um, I use go high level, which is a platform, uh, for agencies where, where I do everything at once. So I have now you see here, this was the last week. Um, no, the last weeks where this is how it looks like everything is scheduled.
Um, I'm approving the thing. So the things come into me and I just approve, I check what, what my, my team members have written, I check the post. Am I good with it? And then I'm pressing, okay. Same structure, what we do with our clients, like we are programming it and they're, they're approving it and then it goes out and that's just one of the tools, there are thousands of tools out there.
I use this tool, which is called go high level. You can check it out. Um, because I can do everything with it. Social media, email marketing, CRM, funnel, calendar bookings, everything. And yeah, there's a, there's a possibility to get that cheaper because I'm in [00:34:00] an agency. I mean, if anyone is interested, let me know, happy to chat.
It's just super, super simple in the end.
Questions.
I don't really know if I have a question so much as because I've never been a big social media guy. I don't even have Facebook anymore, but this is really eye opening to the reach you can make on this. The, you know, the content you can get, you know, I knew it was always really good, but I just never followed up to it now.
Now I'm learning more and more about it. It's really interesting. Thank you. You're welcome. How are how are your videos going on on linkedin because you're now posting regularly That must be like quite some impact already Actually because i've been posting, uh On the instagram stuff for just I got my one year challenge that [00:35:00] i've been doing i'm 60 days in on that And then of course ours are rising star one.
Um, I haven't been posting on linkedin as much as I should And I need to get back to that. Um But yeah, I think as of tomorrow, I really need to kick that back in gear. Yeah. The tricky thing is, of course, the platforms are different. So Instagram is very, very low from, for me, it's like I get not zero, but it's very low because Instagram is a very mature platform and you need to have extreme high quality and catching content to get through like proper numbers.
LinkedIn right now is one of the easiest ones. Where you can, at least if we talk about videos, you can get easy, a lot of reach in between. Not every day, but we have talked about this with Christian the other day, like in one of the calls, like Christian at 150, 000, um, I always have in between hundreds of thousands as well.
So it's, [00:36:00] it's not that difficult because talking for myself, like I think my video content could be way better than it is, but I would spend more time and more money. Um, it still works. I mean, even if it's just 5,000, I'm happy with 5,000. Yeah. I, I need to build my, my LinkedIn page, LinkedIn kind of, uh, following much more because I've never pursued it.
So, uh, the, it's much lower. Whereas my Instagram, I've got, you know, several thousand of that. So, and it's supposed to be friends and family that I know already. So Nice. Yeah. Yeah. I gotta, I gotta build that up. There, there's a, we did a deep dive on LinkedIn in one of the community calls in the past. I don't know if you have been there already.
It's inside of the recordings, like really deep dive. And I did a ramp up with Faustin who I gave the t shirt on, on Saturday. So we did an overhaul of his LinkedIn profile. Check him out. Okay. I haven't seen that [00:37:00] one. But I did see one you did with Sarah, I believe. Yeah, okay. So I'll look for the other one.
There are two, I think, on LinkedIn already. If you need help, let's chat. We can jump on a call and I'll help you. Sounds good. Like I did with Faustin. You have a question? Oh, yes. Just regarding getting this active in social media, uh, Posts and just in general, um, especially as active as to, you know, that minimum of two posts, two posts per day for at least five days a week.
Um, as you know, my, my, my hub is still under construction. It certainly won't be, uh, for very much longer. Well, I will be rolling that out, but, um, you still, or do you recommend to not. [00:38:00] Uh, get act, get that active with the social media posts without having that go to hub ready? No. I mean, you still have your old website public, which people can dive into.
I would just go honestly, because your hub will, like you said, it will be ready in the next weeks. Yeah. And it's, it's, it's still ticking over. I would, I would just, just go, go with that because there might be one person that sees, sees your old website and say, yeah, like I shared it. I told you, like I shared it with my mom during Christmas and she's listening to your guitar songs.
You never know. Maybe she's inviting you for a concert or something. You never know these days, or she's sharing it with someone that might always worth it. The, the tricky thing is. And that goes back to the initial thing, we have credibility and [00:39:00] all of you, because like I know you, at least the faces that I see, you all have credibility, you have done amazing things in the past, you're, you're not on par with the visibility to your credibility.
Let's say if we take the, the, the four of you, like all of you are a credibility here and your visibility is not on par. If you get the visibility where your credibility is, where the visibility should be, like you're all going to crush it easily, without a doubt. It's just that a lot of people don't know what you do or what you can do.
And that's the missing piece. And I see this with everyone. It's like, like everyone, at least in my world is. There are a lot of people that do amazing things and nobody knows about it. And even if you think like famous People, there's still, nobody knows about them. If you watch [00:40:00] the first ever community call we did after the introduction call, I did this, this bingo game where I put famous people on the screen.
It was about personal branding and, and, and, and I ask about, for example, Seth Godin. He's like one of the number one marketers in the world and half of the people didn't know him. Or Jim Kwik. Or like the, the, the fastest long distance ultra lady, like she's super well known with millions of followers.
Nobody knows her. So it's, it's, there's always room for all of us to, to crush it. And like I said, all of, all of you definitely have the possibility to increase the visibility to be, be known. And that just, the good thing is like Gary V is always saying it's for free. Like, posting on social media costs nothing except your time.
Like, [00:41:00] I'm now getting every day about 10, 000 views on, on the stupid basic stuff I do. It's not rocket science, but it's 10, 000 people that see this, these things. And it's not much compared to like influencers and, and, and big people in this industry, but it's a possibility to get in front of someone who could say, Hey, I really like what Jim is doing.
I would like to talk to him and then happens like I got this call from the lady today. Social selling index on LinkedIn. Agree. I haven't checked it. Maybe I should. Is it on LinkedIn, Christian? Yes and no. You need to, I Googled it and then you are brought to the page where you can kind of get it. I'll check it out.
I'm out of curiosity. Are you ranking positive [00:42:00] or is it saying, you're talking Bavarian, nobody can talk Bavarian. Yeah. Yeah, but no. I, I still, I, I talk German, right? So that's, I guess, the biggest thing. Um, I rank, whatever it means, um, my index is 42 out of 100. Okay. And it's telling me that in my, uh, broche, what, uh, broche, uh, area of business, I am top three percent.
Not bad. That's good. In the network top 10 percent, but nobody knows how they calculate it, right? It's like rolling the dice and then you find out what, I don't know. That, that's why I always say go back to your, to your initial goal. Like for me, it's like getting clients and building my brand. [00:43:00] That, uh, that, that, that's how I measure things.
I don't care about how many people I have on Facebook or LinkedIn or wherever. If people throw money at me, I'm fine with that. If I can grow my business through what and help people and build the impact that I want to get to, I'm happy, five, 10 people, five people. And in the end, it goes back to this, this 1000 true fans.
You don't need that many people. Of course, it depends on what you do and offer and so on.
Just putting my things online here.
So everybody can stop me now and see. Yeah. Follow him. I just checked it. So like I was like very high ranked. It appears motivating, but I have never really like transformed any, anything from, I've never converted anything from LinkedIn at all. [00:44:00] Never. Yeah. And I have like 4,200 followers or something.
You know, it's hard to say, like, I'm like one of one top team as is. I rank top industry rank 3%, and network rank is like top seven. Yeah. But my social selling index is 44. I will ask.
I don't know. I will ask. I've never tried. I'm most probably also not that high. I guess you're higher than us. I'm not sure. Send me the link. I can check it later.
Any other questions? Social media? Posting? Um, like, or like, how do you keep the motivation? I just found myself like, you know, like doing like really abundant postings on LinkedIn. [00:45:00] And I saw like everything that like really delivers like. Yeah, like what you say, like educate people, like something, how I do things, uh, they had the best response, but they were eating so much time, like for one post, like, you know, like really like shaping it, making like a visual it's et cetera, et cetera.
Maybe we should just do videos. I had a second question pops up as well. Um, I mean, how much time you would recommend? Because like, for me, it felt like after a week, this eats so much time and just for free likes, or like, even like when it was 20 or 40, I was just like. This is absolutely not worth, like, wasting all the time.
So that was the first question. And then I just like saw now in a, in a, in a marketing newsletter today that like LinkedIn right now supports like six fold, like, like six times, like the videos contrary to posts. So like, what can you say about that? So number one is don't put anything only in for social media.
So I'm never producing anything [00:46:00] only for social media. I always produce it to be added to my hub, everything that I'm doing. So reason for that is going back to the system of it. In the end, what, what you want to get to, let's say simple said you want to sell and want to build your business with it, or you want to build your brand, like let's say this two topics.
If it's only on social media, then it's only being able to consume by a certain amount of people. And then you spend a lot of investment of your, let's say time, which is money for a social media post that might be seen by five people. If you, if you, if you do something that you put into your social, into your hub, which is like your website, you're investing time.
It's like you put money to the bank, you put money to the bank because what I have right now. And every day, like a couple of hundred people, I have one of the widgets on [00:47:00] my phone where I see how many people are on my website and I see it's like people coming to my website and they stay longer because they can discover things.
So that's the whole function of that hub is you drag people into your world, which is your personal hub, your website. and they consume content there. So that also means if we go back to our initial starting point today, artificial intelligence can read And can consume your content. Artificial intelligence, not always at least has access to all your content on LinkedIn.
So you're investing your time in producing something into social media, and then it's gone after a day or a week or two weeks later. So putting, putting the time in and then duplicating the same content inside of your hub, which is your personal website is an investment and it stays there. That's one of the magic [00:48:00] things.
And then what I always do is, um, going, going back to your video question, I always produce the highest form of content, which like right now, at least is video because I can take video, audio, text. Pictures out of one piece of content. So my time investment in let's say a minute video, including preparation, let's say five, five minutes.
If we take video editing and everything, let's say maybe 20 minutes. And posting and everything, but that is an investment of 20 minutes that I put into my bank, which is my, my website that people can consume and then go deeper into.
Let's, let's go to Jim first and then Maria or ladies first, Jim, you decide. Ladies first, please.
Danke. Meine Stimme ist nicht [00:49:00] Sorry. Erstmal ich muss auf Deutsch reden. Okay, I will translate. Okay. Und meine Stimme ist Stimmt noch nicht so gut mit meinem Hals. Am Wochenende war ich etwas krank. Okay. Okay. Also, um, für mich ist es schwierig mit Instagram. On the one hand, I see how high the quality of the videos is in terms of recipes.
And that makes it really difficult for me. I tried a few times, but left the project behind again and again, because I notice that I have a lot of time. Um, the video. I'm in quality to bring in. And I myself, when I see recipes, I share my own recipes. But I don't look at the page. So I see [00:50:00] as a nutrition therapist it's einen anderen Weg, anstatt
Camera
con,
um, let, let me quick last me could translate. So Maria has, um, first of all, challenges with her voice. Now let's go to, to the topic. So she has challenges with Instagram. She's a nutritionist. And she is helping people, um, to go deeper into nutrition. And there are a lot of people that call themselves nutritionists.
So the competition is extremely high on Instagram. So when she's sharing receives, it takes a lot of time to produce that content. And it's, it's, it's kind of draining the energy. Plus it's not converting. [00:51:00] Like short, short version of it.
Um,
he has.
So it is fast to do something. And I thought, okay, now I photograph the process and everything. In the end, I forgot to take the picture when the cake was ready. Yeah. And then we ate it so fast. So it is impossible. Yeah, I get it. So just translating it. So [00:52:00] an example from her daily life during the weekend, her son came to her and said, I want, I want something sweet.
And because in her household, there is nothing sweet. She needed to start baking something. And then while she wanted to bake it, she said, Oh, I can take photos and I can document it. But then when the, the cake was finished, she completely forgot to take photos. So there was no photos and then they eat it so fast that there was again, no photos from it.
So kind of a lot of energy and good ideas, but like execution wise there, there was no content from it. Genau. Und die Frage ist So the question is what, what she could do to be still seen on Instagram. Hey. Yeah. I mean, key part is obviously creating content that, that's, that's, that's. [00:53:00] What you could do for, for you is, um, I think it's just taking photos of yourself and make an overlay of it.
Like the, the receipt of the, the cake that was baked but not like, not photographed, even if it's as funny as that. Um, like, like just being creative in the short amount of time. So, and that's maybe important for everyone to understand. So what I'm looking, that's my German brain. I'm looking into how can I produce something with the least amount of effort, even the videos, like I'm super lazy in, in doing the videos.
I have always the same background. Like my video person always says, Hey, you need to go into a different room in between. I, at least I'm changing jackets, but I'm, I'm just, I'm just lazy or like, I try to make it as efficient as possible. So for you, what can you do that you can do every day in a super easy for you?
[00:54:00] Like either taking a photo of what you eat today and, or a photo of yourself, or you, you just write like a receipt in a Canva profile or like design thing as, as something that's super easy to, to replicate as often as possible because it don't need to be rocket science. It can be super, super simple just to, to have something going on where, where people can consume and go deeper into.
And as of course, as more you are part of that story, as better it is always. Okay, danke. Jim.
Yes, should every post be hook story offer, or if it's a post that, and or if it's a post that typically, uh, wouldn't be that kind of, should it be modified? For example, uh, if [00:55:00] I put out a name that tune video, should I find a way to structure that as hook story offer? Always performing better. If you take short form videos, it's always performing better, but the thing for you, so that's maybe for everyone important.
It's not a verbal hook all the time. Like for you standing there with your guitar and smiling is already hook. If you take social media, if you do this on, on LinkedIn, it's a hook straight away because how many guitarists do you see playing on LinkedIn? And even just an example, like you're standing there and you're talking into the camera.
Everyone is like, what the F is he doing with the guitar? And you're not playing at all. Like, if you look at my speaking page, I did this in the keynote where I was standing with um, I was called like a plate with a glass on top of it for an hour of 45 minutes. [00:56:00] I was not explaining it un into the UN until the end, and everyone was like, what the f is he doing?
So that's a hook in itself. So it's, it's not always that you need to verbally or verbalize the hook. It can be something like random. And what I, what I do is maybe that's, that's something everyone can, can do as well. I take screenshots from Post where I say, oh, this is a smart thing. So if I see a smart video or a smart post, I'm just taking a screenshot for myself and replicate that in my way, um, down, down the line, it's, it's just being inspired by certain like hooks or certain ways of, of things.
Like I have a. A list of things I want to do in the future and some of them are super expensive to do, but it's just like, oh, that's so brilliant or things I would never do. Um, do you know Simon Squibb or what is his name? The guy from, from, from the [00:57:00] UK who is doing video interviews of Rembrandt and asking, what's your dream?
Like he's asking people what their dream is and he's asking everyone and then he's going getting so often rejected I was like fuck I wouldn't do that. It's just like I love what he's doing and he's super good in it I just like I can't do that like going out on streets here in the Netherlands. Yeah, I wouldn't do that But it's like they're creative ways that that everyone can like when I had my cappy Company or like fashion thing.
I was just putting the caps everywhere in this, in, in, in, in Spain, when, when we lived in Spain and took photos from the cap on a statue or from a cap in like famous places in the cities that everyone knows has nothing to do with personal branding, but. Like, there are always ways to, to, to test, like, what can be a hook that, that, that, that [00:58:00] is.
Same if you have a picture post, the hook is the, the written post on it, or it's the picture itself, or you're holding something. So there are tons of possibilities to, to test. Welcome Ibrahim as well. Great. Great. You joined. You're you're afraid to do videos. You need to join our video challenge. It gets easier.
Just check out the post, which is 30 day video challenge in the community. And then, um, you can see that. We have a lot of people who have never done a video and we are only 15 days in it's magic. If you take Sabine is a very good example. Um, she has never done a video and now after 15 videos, you can't imagine that she never did videos.
You're welcome. Any more questions? I know we are already at the hour.[00:59:00]
No question. Good. Thank you very much for today. I even don't know if I have a topic for next week, but important one, drum roll, Friday evening, 8pm, Amsterdam time, Chuck will join me on stage, uh, and we do a live podcast. And last weekend, uh, last Friday was with Jim, funnily enough, both in one call now. And Chuck is that nobody knows this, or only those that are joining more often, Chuck is stuntman and has been in Hollywood.
Productions and so on. So we will talk about that and as well, how he's performing on stage and go deeper into, into his world. So anyone is interested. Tune in with that. Thank you very much for today. See you next week. Thank you. [01:00:00] Take care next week.
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Transcript:
Personal development masterclass. One of the topics that's dear to my heart, because of what I have seen over the last 15 years is that personal development is quite seldom in organizations. It's not really taken, uh, in a proper way, at least in my eyes. So that's why I'm really keen on sharing this today.
So we have two. main perspectives. One or two topics for today. One is personal development talk versus performance evaluation. And then we do a deep dive into how I'm doing personal development talks. And then we do questions in the end. Personal development. So we have one part, which is the personal development talk, and then we have the performance evaluation.
And a lot of organizations, focus on performance evaluation. And the difference between those two is that the performance evaluation, the main part they are focusing on, or the main source of that is the company. So the company is on the top. And from there, it goes into, the individuals and the different tasks that need to be done to accomplish what's happening in the company, what is required to do to be done in the company.
And the individual that is doing the task is the last point. And then inside of the performance evaluation, you're looking backward. So you look, how did this person perform in the past? The development talk is the opposite. So the most important part of the. Development talk is the future. Where does the person want to be in the future?
And it has nothing to do with the outcome of the company or where the company wants to be. The goal of this is, and why, why do this personal development talk? I believe that if we are developing people in organizations beyond what the organization needs, they will contribute more to the company. They will contribute better.
So the goal of what I'm doing with development talks is finding out what the people desire and going deeper into that. And we will have a look at that in the next couple of slides. And then look, what are the different tasks of the organizations that fit the person and what the person wants to be. And then you marry these two things.
And then it works as well from a performance evaluation perspective. So that's my perspective on development talk and performance evaluation. Let's go into personal development talk a couple of, I think it's almost two years ago or something. I've developed this in as, as a worksheet. So if anyone is interested in getting this worksheet as a PDF.
Happy to share that. So, the starting point of a development talk is really a setup of the atmosphere and the place. So you are going to do a development talk with another person. So you are the manager and the, the other person is like reporting to you and then you're meeting up. So what you need to make sure of is that you have, an appropriate place.
The best case is always doing this outside of the office environment in a. In a place where people feel well, the atmosphere is super important. The time of the day is important, not doing it on Friday afternoon, for example, when people want to go on the weekend, of course, you need to be aware of your relationship with the other person, depending on how deep your relationship is.
You of course have then a perspective on how deep you can go. And how much that is. And then what is important as well is that you put the note-taking responsibility to the person that is inside the room or is working with you. So me as a leader, I always give the note taking responsibility for the other person because then you see what they understand and what they get out of that.
And then I always do as well. A version in front of us so that people understand this. So printing out this worksheet as an example, if you do that in a physical space, then you print it out and then you go into the development talk. And the starting point of the development talk goes really wide.
Looking into what's the personal vision like. I always ask these as open questions without showing them the worksheet in the beginning. Who do you want to be? And that's very, very, very wide. Like, who do you want to be? What does it mean? Some people who have never had a conversation like this, struggle with this.
So they start with, yeah, I want to be a manager. I want to be something specific. So they go very, very, very specific and they don't really look into the future. So the first round of this, I just, Help them to find out who they want to be and they write down, they write down a manager. I want to be a good father.
I want to be whatever they come up with. And then I go to the next question and I show them the next question, not before. So why do you want to be that person? So then they're reflecting on the answers they have given and then they go back and refine who they want to go to be. And that's an interesting process because what.
You as the manager that is holding this development talk are doing, you're literally shutting up and just asking open questions to tell me more. How, how does that feel? What does that look like? What would that look like in the future? So you only ask open ended question when that gets the person talking and reflecting.
So if you're saying this, what does it mean? So, and then they're explaining, explaining, and they go in a loop between who am I going to be? And why do I want to be that person? So until they have clarity, and the first loop is always. The starting point where they don't know what's going to come, then who am I going to be?
They come up with high-level topics and then they go, Why do I want to be that person? Then they go back to Who am I going to be? And then they go deeper. And I always then give them a perspective. Okay, think about five years, 10 years from now, who do you want to be? And then they go more particular in all of these things.
And then we go, we don't close this, we keep it, we put it aside. And then we go to the next sheet, which is a personal development map. So I want them again to reflect on certain questions. And it doesn't matter in the order, I just take them clockwise right now. But it's really going and answering the specific questions.
What do I want to learn? So you're asking this, the person that is in front of you. So what do you want to learn to be that person? So linking it back to that person of the future. And then you're asking, what do you want to improve? And then they come up with things. So it's, it's like writing down the, all the different topics and then what do I want to leave behind?
And then they come back with topics that they want to leave behind. Another question is what excites you? Yeah. And then going deeper into this, who is important to them? And then what is important to them? And when you have done this circle, you go around it and they were deeper in this topic.
What quite often happens then if you ask them, so how, if we go back to the other one, is that still the same thing you want to be? Because they have now clarified what they want to be. and answer the question, they go back to this one and then clarify, no, no, no, I want to be this, I want to be this. What I always ask them, in this part is to paint a picture.
So when, when we have finished with this one, I go back to this one. And say, from a personal vision perspective, imagine a picture and describe the picture that you see on the wall. And then they describe to me who they want to be and who they are going to strive to be inside of a picture and explain everything that is around them.
I've had, for example, a person that told me where they are going to live, what, how it feels, um, in this picture, where the kids in this picture, where the wife or husband and, and going really into details and then linking this to. A job perspective as well, because in the end, we are at least this part is in a job environment.
So they are linking that to the job environment of who they're going to be working with as well. So these two are super powerful. And then you go into the next step, which is a goal perspective. So it starts with the staircase. So in the top right corner, we have what is the goal. And the starting point is really, um, defining that goal.
So if you want to be this person in five years, what is the goal for the next year for you to be very specific? And of course, you can do smart goal setting and all of that, but it's in the end, What does feel right for that person? What is the development goal they want to reach in one year from now?
And then they formulate that goal. And then you go to the bottom of this page where you look into where do you stand today on a scale from one to 10. So they're rating themselves on how close are they to that goal. If they're close, then they're at 10 or 9. If they're far away, then they're at 1. And what always happens is they're somewhere in between, obviously.
So when they have rated that, then you look into what are the things that get you closer to that goal, meaning moving your scale from 5 to 10. And that's what they are writing down above the stairs. So, above the stairs are the things that are getting them closer to their goal. And then they're defining this in bullet points and formulating that out.
And [you do that obviously all in a conversation. You ask the person who is doing the development talk, you are asking them questions to get them moving. You're asking them clarifying questions about the topics that are put, into the sheet. And then the next part is, what are the things that getting you further away from that goal?
So downstairs, if you think at it from a staircase perspective, and then they're writing these things down and then they have a clear picture of a goal staircase where they, they know they want, where they want to be linking that to the vision that's five years from now and the goal picture, and then they rate themselves.
And have then clear understanding of that are the things I need to do to get to my goal and that are the things I should not be doing. And then the last step of the development talk is getting specific. So now we zoom into one year and actionable goals that help them or tasks that get them towards the one-year perspective.
So what are the things they're going to do? When are they going to do this? What do they need to make happen to be able to do this? What are the things they need help with and how I'm, how they going to measure them? So it's a very, very simple setup where they write down literally the different steps that help them to get there.
And they're putting measurable goals towards the goal. And this is roughly. I would say one and a half hours, even if we go through this right now in a theoretical setting in, let's say 15 minutes in a real conversation, in a coaching style, where you ask the manager or coach the other person to find out what they are desiring and where they want to be.
It takes roughly one and a half hours if you do that well, sometimes it's faster depending on the relationship as well. The fascinating thing with this is it has zero to do with the company you work in and one hundred percent to do with who they want to be. And as well as zero to do with you as their manager, if you're their manager, like your perspective, your opinion on anything of that.
Um, just to give you a couple of examples, I've had people that told me that they want to be. building their own company in the next five years and they worked in the company and I was their manager they told me because they trusted me that they wanted to build their own company and we built a plan for how they were going to build their own company and I've had situations where people told me that they want to get married in the next five years and then we built a plan to get them towards marriage getting married and looked into how that does that work with the career perspective same with kids and all the other things so this is a development tool you That I use with everyone that is working with me over time because I believe that as further we as managers and organizations help people to develop as better it is.