Post on LinkedIn
Master LinkedIn with expert insights on personal branding, content creation, and engagement strategies. Learn about LinkedIn formats, AI-driven algorithms, and best practices to boost visibility. Optimize your posts with SEO, video, and strategic formatting for maximum impact.
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Mastering LinkedIn Posting for Maximum Impact
LinkedIn is a powerful platform for personal branding and professional networking. Understanding how to create and distribute content effectively can help you stand out. In this session, we explore best practices for LinkedIn posting, engagement strategies, and leveraging the platform’s features to maximize visibility.
1. Personal Branding and Content Creation
Your LinkedIn presence is an extension of your professional brand. A structured Personal Branding System helps establish your authority. This includes:
• Defining your expertise and audience
• Creating consistent and valuable content
• Engaging strategically with your network
2. Understanding LinkedIn’s Content Formats
LinkedIn offers multiple content formats, each with unique advantages:
• Photo and Video Posts – Visual content attracts attention and drives engagement.
• Articles and Documents – Long-form content helps showcase expertise and builds credibility.
• Polls and Text-Only Posts – Simple yet effective in sparking discussions and increasing reach.
3. Algorithm Insights and AI Usage
LinkedIn’s algorithm prioritizes engagement-driven content. Key factors include:
• Early interactions (likes, comments, and shares)
• Use of relevant keywords and hashtags
• AI-assisted recommendations for content discovery
4. Best Practices for Effective LinkedIn Posts
To maximize visibility and engagement, follow these best practices:
• Post consistently, but prioritize quality over quantity
• Use clear, compelling headlines and structured formatting
• Leverage AI tools for content optimization
• Engage with your audience through comments and discussions
5. Enhancing Engagement & Sharing Strategies
LinkedIn rewards authentic engagement. Here’s how to boost interaction:
• Ask open-ended questions to encourage comments
• Share valuable insights and experiences
• Avoid overloading posts with links—place them in the comments for better reach
6. SEO, Branding, and Organizing Content
Optimizing your LinkedIn presence involves:
• Using strategic keywords in posts and profiles
• Structuring blog content to align with different offerings
• Creating landing pages for enhanced brand positioning
7. The 7-Day LinkedIn Posting Challenge
For those looking to improve their LinkedIn activity, the 7-Day Posting Challenge encourages:
• Posting daily on different formats (text, images, video, polls)
• Testing engagement strategies and analyzing performance
• Building a habit of consistent, high-quality posting
By mastering LinkedIn’s content formats, algorithm insights, and engagement strategies, you can establish yourself as a thought leader in your industry. Start experimenting with different post types, optimize for SEO, and commit to engaging authentically.
Are you ready to level up your LinkedIn game? Start today with a well-structured posting strategy!
Highlights:
00:00 Introduction to LinkedIn Support
00:51 Personal Branding System Overview
01:25 Content Creation and Distribution
03:10 LinkedIn Formats Explained
03:55 Photo and Video Posts
07:19 Articles and Document Posts
08:52 Polls and Text-Only Posts
10:47 Algorithm Insights and AI Usage
16:26 Best Practices for Posting
18:14 Engagement Strategies and Link Sharing
22:10 Text Formatting and Readability
26:26 Q&A Session
27:16 Integrating Video and Blog Content
28:53 Organizing Blog Posts for Different Offerings
30:31 Branding and Landing Pages
32:37 SEO and Name Usage
35:34 LinkedIn Posting Strategies
37:32 The 7-Day Posting Challenge
42:57 Engagement and Authenticity on LinkedIn
55:19 Concluding Remarks and Next Steps
Transcript:
Like I was sharing on the community. I want to challenge us and I want to challenge us on supporting each other on LinkedIn. So that's, that's kind of the topic of for today. I will end the presentation with like what we're going to do, but first I want to go a little bit into a couple of other topics which are connected to that.
Um, one thing as usual, going through the personal branding system and then going into LinkedIn formats and LinkedIn tips. Before we go into the challenge that I want to launch tomorrow morning or tonight at 12 for because I always get a lot of questions on LinkedIn. So personal branding, the system and the flow, I have explained this already quite a lot.
And some of you, uh, [00:01:00] most probably can do the presentation already. It, everything starts with your unique brand and how you show up. So it's your values, your superpowers. And what we do with that and what I have kind of fine tuned over the last six years now is this the system that helps you to do this consistently and help you to succeed long term.
So which means building everything into your hub, which is your personal website. And then we create content that goes into the hub. And that's different than social media or influencer strategies. Because what we built is your legacy inside of your, um, own platform, which is your personal website. And that's how I'm getting 50, 000 people on my personal websites, unique visitors.
And they're consuming the content that I've created over the last six years. And only then we distribute that into the internet. [00:02:00] And in return, we will get business speaking engagements and or, um, opportunities to promote yourself for a new job. And so there are a lot of possibilities with, with personal branding.
So that's, that's the system that I'm talking all about. And that's what I'm executing every day on social media. And today we zoom into one specific thing, which is the distribution and even more specific on LinkedIn. And just, just to go back to the system and the flow that I always talk about, the most effective way is recording videos.
And then you put the videos in different formats into a blog post inside of your personal website. Then you distribute it into the internet, and then you get people back into your personal website, into the blog post, and then you drive leads for speaking. Um, business leads, but as [00:03:00] well, the possibilities to get promotions and as well, new job offers, which has worked for several people on the call and as well in the community.
So talking about LinkedIn. So there are a couple of LinkedIn formats. Some are super obvious, and some are not, but I will go into all of them just for us to get, get a base layer for the next couple of days. Let me just move this here. So we have this six different formats. There are sub formats of all of that, but these are the basic ones.
So we have a photo, we have a video, we have an article inside of LinkedIn. Then we have a document and then we have a poll and then we have a normal text only post. And I will now go into all of them in an individual. And I use myself as an example. So when we do a photo post, There are two things, [00:04:00] two main things that you need to understand and that I just highlight today.
They're most probably more, but these two things are super important. One thing is obviously the photo itself, whatever you put there as a photo is the hook or the text that is on top of the photo is the hook. So in this case, this post, I think from today or yesterday, the number one mistake most CEOs make in personal branding.
So what does it mean for, for the person that is seeing that picture? Okay. If you are a CEO, then it's talking about me. If you're interested in anything that is something towards CEOs, then you might be joining that, uh, might be clicking there as well. So it doesn't matter if this is now my picture, what is important to understand that pictures.
where you are on the picture, which means your face. And I've explained that in, in previous, um, [00:05:00] calls already pictures with yourself on the page. on the photo, not page, is always performing better than a random photo. So just to be aware, there are different possibilities to use photos. It can be yourself.
It can be others. It can be text overlays. And that is one of the most important hooks when you post with, with photos. The second hook is what you see here. When you scroll through LinkedIn, then you have always an upper section, which is the top hook. And then the second hook. So there's two possibilities to drag people into your post.
So let's say that they see the photo. Then they see the first hook here, which now is double. That's even not optimal. Normally it should not be the same. And then you have the second, and then you make the second so that people click more so that you read everything. And what you can do is when you write the post, even with [00:06:00] different, um, programming platforms, you can always see how that looks like.
So you always know the first line is there. And then the second line is, is not. So what do you can play with when you're writing the text inside of the post that you write this in the way that people click and go deeper into the, into the post. So that's the photo post pretty similar, a video post. So that's.
A video that you have recorded of yourself in this case is always performing better than other videos, um, on your own profile. And what you see here as well, obviously the video itself is the hook because inside of LinkedIn it starts playing. It's not like you don't need to click. It just starts playing.
So whatever is going on on the video, I'm not going too much into the video details. There is a recording of a call that we did way back. Where I talk about all the videos and how to record videos and going deeper into [00:07:00] all the specifics. What you see here as well with the circle is the upper hook. So what really powers a company through tough times is action, not theories.
And then if you want to read more, you click. So that's, that's, that's the hook that drags people. When we talk about articles, articles are like blog posts inside of LinkedIn. You have two main hooks that are visible from the outside straight away, which is the picture. And this, uh, is a different formatted picture.
So it's a 16 by nine picture. And then you have, of course, the, the headline of, of the article. that drags people in. Obviously how you write the story inside of the article, but the key thing that people see is the first is the picture and then it's the headline. So if you have that right, then people will start reading.
If, if don't, if people don't care about the hooks that you use, [00:08:00] then people will not go into the article and will not read it just to be aware of. Then there are different formats where you can use documents. This is, uh, you, you most probably have seen carousels. On LinkedIn, so different pages connected to each other.
These are PDF pages, so PDF posts. I think you can do it with photos as well, I even don't know. Um, but in my case, it's always PDF pages. So you can create PDF format pages, and then you have like five next to each other, and then you can, they can scroll. And again, what you have is always, like the first page of it that people can see, and then you have the hook underneath in this case.
Then every everyone has most probably seen that. I I don't do that too often. That's why I didn't have any any Paul. Um, you can start a poll where you ask people things [00:09:00] so you have two possibilities. And this one thing is the upper part, which people see and then you have as well. A big bold headline that people see, which is the hook.
And of course, what do you want people to vote? So this two things are the ones that that stand out where you need to drag people in. If you want people to answer. Then you need to make it interesting to them, obviously, because some people are just asking stupid things, um, that only you are interested.
Maybe that's a general thing for everything on LinkedIn or any social media platform, as more you care about the other people, what they can get out of it, as better it is as more you engaging, you think you do things as. As more people engage with your content. And then the last one is text only. So with text only posts, like you see this small snippet, that's, you only see the hook.
So you [00:10:00] don't see the whole post and the whole text that you're writing. You only see just a little bit and that need to be written in a way that you drag people in. So that's why I always call it hook. So you need to, um, if you want people reading it, then you need to write it in a way that people are dragged into.
And if you, if you write it longer, like I have here, then there's this more and then people click more. If you write it shorter, obviously, then you don't have anything. So, so much to formats.
Common questions that I have heard a lot over the past years. Um, I'm just going over a couple of them, then we can open up for more questions. Algorithm. What does the algorithm favor? It's very simple. And that's for every single social media platform or platforms in general, the algorithm built by [00:11:00] this platforms.
In this case, LinkedIn is always favoring things that get people engaged and keep people on the platform. So what LinkedIn wants to have is you scrolling through LinkedIn and staying on LinkedIn. So every user that has linkedin account, they want you to stay as long as possible on linkedin and Provide value and engage with each other.
They don't say this in this way But that's the goal of every single platform because time on platform for them is one of the most important. Um epis so the algorithm Of course, it's changing every day or every week. The key part for you is to understand that it in the end, if you write it in a way that is engaging and as more people engage with what you do as more.
LinkedIn will, will support it. So if you have a post that is, let's say, 20 people are commenting, then LinkedIn will see internally, Oh, this, [00:12:00] this seems like a post where people are commenting. I show this to more people. So as more you prepare it in a way that people are engaging with this. And are interested in the topic and obviously you can, most of you have seen this over the last week.
A lot of people have taken the photo of Trump and Zelensky and just use that as the hook to drag people in. And then people are commenting and sometimes it's just BS what they're commenting or what people are writing. So they just use that. I'm not saying that you should do that, but that's one of the ways it works.
But in the end, the algorithm is not playing against you. As better quality you create, and as better posts you do, as more people engage with what you do, as more it will be shown to other people. It's not evil that it doesn't like you.
It's not human. [00:13:00] AI. AI is a big topic. Um, should I use, can I use AI? Yes, you can. Obviously, the best one to use is the AI of LinkedIn itself. So there is a possibility that you co write with LinkedIn. Most probably some of you have seen that already. So when you are inside of LinkedIn and you're writing inside of LinkedIn, and then there's like, I'm not sure if that's a premium feature, but at least I see it when I'm writing something.
Then, then it, it shows you like, shall I help you write with AI? That's the best AI you can use. Obviously because it's supported by LinkedIn. Again, if you use the tools that LinkedIn is providing you, use them and then they will support you. And one of, one of the topic we discussed that, um, last week when we met in person, if you use ChatGTP and you just copy paste ChatGTP without [00:14:00] changing it, then it's not in favor of LinkedIn because LinkedIn and the AI and the algorithm of LinkedIn is, is seeing that already.
What, um, what did you're using? Like, it's, it's very obvious, even to people that are using ChatGTP every day, what is from ChatGTP and whatnot. So make it yours. And even more important when using AI, give the initial prompts and input to AI. This is super important. So you don't let. Let AI write everything for you.
Of course, you can do that, but it's, don't, don't wonder that nothing is happening. So if you, if you put yourself the input in, that's what part of my system is. I put into chat GTP, my whole transcript of the video. And then I tell, can you summarize this into a LinkedIn post? And then it's a hundred percent my content.
It's not, it's, it's not kind of inventing something. Then it's just summarizing my content. [00:15:00] That's, that's the beauty of that system. So it's always original content, just enhanced and written in a better English than my German, in my case, at least. So definitely use it because I think we all should be using AI every day.
My eyes, I just try to find a I version in LinkedIn, but I guess I cannot find it, you know, when you're writing text inside of just posting the text, then, then it, it, it, it shows. Okay. Maybe it is only for. premium, I don't know, or certain members. I think that it's not only premium because I don't have premium and it does always suggest that, uh, do you want to use AI to, uh, better or something like that?
I haven't tried it, but. Maybe I should. No, it's, it's not a must. It's just, I was just saying that if you use AI, that's the [00:16:00] most favored by LinkedIn, obviously, because it's the same, if you do it on Twitter or X, if you use grok or any of their tools, it's always favoring their tools. Because they want to use their to, they want to learn from you and you using LinkedIn.
It's again, the, the, the whole goal of LinkedIn is keeping you on LinkedIn and using LinkedIn as much as possible because that's how they earn money. What time of the day is best and what, what day is the best to post? I have tested this over the last six years. In the end, it doesn't matter. If you have really good posts, it's always going to come through.
Yes, there are sometimes days that are more linked to where your followers. For example, if you live in the U. S. and 99. 9 percent of the people are following you from within the U. S., if you post in the middle of the [00:17:00] night, most probably you will not get likes during that time because all the people that are like following you and are connected to you are sleeping.
That's just something to be aware of. But if you're posting in normal daytimes, it's, it should be okay. That that's something often individual. Um, I am testing this sometimes posting something at seven in the morning works better. Sometimes it works better on some days. Um, but there's no common rule that I have figured out over the last six years that is always working.
It's sometimes you post something to a random time and it does better than anything else. Have you tried to post the same thing many times? Because back in the day, someone told me that most probably the algorithm will somehow put it to the different people. Have you tested it ever? No, I don't post things too often.
Yeah, I'm not exactly the same thing. I [00:18:00] recycle things, but I'm always trying to make it different. Yeah, but I've not tried it, but I've heard about it as well. Something to test
then links. So if you want to share links, and that has changed over the last couple of weeks or months in LinkedIn, again, it's always changing. So when you're are sharing a link on LinkedIn, That means you're getting people away from LinkedIn and LinkedIn, like I said in the beginning, does not like though they have implemented over the last couple of weeks and in browser feature.
So when you click a link inside of LinkedIn, it opens up the link to the website inside of LinkedIn. So. If that's the case with your link, then it's, I guess, still supported. If not, it's downgrading. We have [00:19:00] tested this, uh, for those of you, uh, in the rising stars pro WhatsApp group, we have tested this this week with Marco.
So he posted it with link and it's still got like a hundred people. Commenting and so on. So it still works. What did you mean by that, that is the type of link that opens in inside the LinkedIn? So you have, I'm not sure which links they're supporting. So sometimes you get the message, Hey, you're leaving LinkedIn.
I don't know if you got that when you, when you're clicking on a LinkedIn and then it says, Hey, warning, you're leaving LinkedIn. So then you're leaving off that, then you're getting off platform, which they don't like. I don't know which ones and if it is just a random test they do when you click the link sometimes they open it inside of the browser, for example, you don't know what makes that happen.
So, by the way, [00:20:00] no, I don't know that I haven't checked that. That's, that's, that's something maybe to, to, to, um, test when, when you post something over time, because in the end, it's not nothing is about one post only. It's about the consistency and how often you do it. I know that. Okay. At least for now, if you post, um, YouTube video links there, you stay inside of LinkedIn, but in the past it was not counting to viewers.
So it doesn't help on, on, on, um, YouTube at least. So you can post links, but I was always recommend. I don't post links at all because of the old habits that I have built. I'm putting them in the comments. Of the post or and that's, that's one of the other tactics that I use a lot. I tell the people, look at my profile, there's the link.
And then I have a linked link page [00:21:00] that is my website. And then I drag people to my website. So that means you drag people to your profile and people check out your profile. And then if they are interested in specific thing, then they go to your link. But if you, if you use a link, it's always, I always recommend put it into the chat.
Of the same post. So that's at least from, from the last month was always the best. And basically when people say that sometimes they, even they know it, they want to put it, the link there. So it will immediately show the picture, but you could actually do it so that you put a picture of a link just to the post and then to the comments and that's the good combination.
Okay, cool. Yeah. So before we go into the challenge questions.
Well, I'm ahead of the question, so I[00:22:00]
raise my hand. Yeah, Andrei starts. Okay, thank you. My question is, in the case of text, because I missed or you skipped the text version, what's your view on putting icons, um, you know, like small, not emoticons, right? Not smileys all the time, like you have Houses explaining the paragraph somehow, like a summary.
I tried this, it's playful. I like it, but I don't know how you I think it's That's more personal preference. What helps, and I've seen this quite a lot, it helps people to read better. So if you talk about a positive thing, you put green. If you put a negative thing, you put red. I've I see this a lot. I personally don't like it for [00:23:00] myself and for my audience.
So I don't do it too much. But it's just my personal preference. So if if you like it, you can definitely do it. I think it has nothing to do if the post is working well or not. It's more if people can read it better than they might stay longer on your post, because one of the things of the metrics that are behind the scenes happening is LinkedIn checks as well how long people are staying on your post.
How long, do they watch the whole video for example?
So, these icons might not help or No, they help from a comprehensive perspective because if you have written it in a way, maybe that's an important one to say. You can write so that can, that people can read. Most people use LinkedIn on their phones. Like, I think it's 80 percent of the people. So what you see sometimes, if you write [00:24:00] a long text and you don't have breaks in between, then people cannot read it.
The one of the guys I was sharing in the past, that is one of the masters. He's like copywriter. He's, he's doing, he's always recommending a one three, um, ratio. So you have one line, three lines, one line, three lines, and that's, it's, it's very easy to see. You just need to click enter when you have a sentence.
I do this at every single post. I'm checking that. That we have not one, three, one, three, that's not that important, but that people can read it properly. It's just important that you don't have like text when you do a text post. It's like text and everything is together. It's like one, one, one, one paragraph.
You just separate the lines from each other. Okay, that is for for the facility to read no no in a block The space is between the all the stuff okay, that makes sense because you can lose the [00:25:00] The following of the reading if you are looking for maybe if you are in the train or something like that you can get crazy It's just easier to read and if it's easier to read then people will stay and read it
Sorry. For emojis is that you use emojis that fit to your text. So it's like, like picture and text needs to be matching in some way. So it's like, uh, also like when you write about like a zoo and you put a picture of a train in it, for example. Then it's not matching. So, um, this is what you should also watch when you use like pictures or emojis in from a sales perspective.
And also the rest has already said like to structure it better to make it like from the eye view that the people actually can follow it. And then they get back to the zigzag. So they actually stay reading your article. What gives you more visibility in the end? [00:26:00] Well, I can, I can share that in the, in the community later, there's a guy Where I shared in the past, he's one of the masters with like 400, 000 followers on LinkedIn.
Yeah, I think examples could work fine. Yeah. With what you said, one, three, and the conciseness of the structure so that it's mobile friendly, I guess. Yeah. Thanks. Jim, you have a question. Uh, yes, getting back to, uh, or referencing, uh, like the, um, back to the hub. Um, and just that, and the entire personal branding system.
So, if I'm posting, so I've definitely gotten more active with posting video, uh, video blog type posts on my LinkedIn profile. For For every post, every, uh, every video post I post there, should I have a specific [00:27:00] blog portion or blog landing page on my website in which that will also, um, be there? And for, and, okay, so when I have a blog section on my website, um, should I include that exact same video post?
And if so, do I do it with or without a transcription of what's said in the video? Good question. I, yes, yes and yes. Okay. So the, for example, I almost don't post anything on social media that's not in my website. There's very, very rarely, like I did one this week where I announced this 24 for the planet walk thing, but everything else is first and foremost, always in my website.
So going back to your question, you have a video that you're posting. You post the video with the text. Then what I do is I create inside of my website, a [00:28:00] blog section, like a blog post. And inside the blog post, I'm then having the transcript of the video, but I have a real blog post. So I write the story and what I want to tell.
I'm not copy pasting the social media posts. I'm writing a real article inside of the blog post. So that's, that's, that's important to understand. So because when you're on the website, it's not social media, and then you want to read more about things. You go deeper into it. And then you, you kind of can digest it in a different way.
And then I still include the transcript, but that's mainly, the AI. Because A. I can read everything in SEO. Excellent. I have a quick follow up question to that. Sure. Um, all right. Excellent. So, uh, in my case, I guess for anybody else, um, who who's selling [00:29:00] like for me, I'm selling essentially. Myself in three different ways.
Uh, keynote concert speaker, uh, performer for high end private events and um, promoting my book. Would, I want all of those be within, all those blog posts to be within the same singular blog post landing page on my website. Yeah, I would separate. Okay. Okay. So then it's easier for people to, to, because they come with a certain purpose and if they're interested, let's say in.
And in everything that is around your book, then it's good to keep them in that flow. It's similar to, to in the end, it's the same game. So LinkedIn wants to keep you on LinkedIn and you want to keep the people on your block. or website as long as possible. So if you create it in a way that everything that is that they come with an interest and then they go to that part and Then they keep them like when I was first time on your website.
I was checking [00:30:00] before christmas I was checking out your videos where you were like perform different songs And I was just going from song to song to song. Oh, I have heard this song before that's an amazing one I want to listen to that. I want to listen to that So I just dragged me further into the rabbit hole.
So if it's, it's, it's, it's themed, then it's easier to get people into it. And then they can still go out of it and say, Oh, what, what else is he doing? Awesome. Excellent. Thank you. Welcome Simon. Yeah, I guess I have a follow up on Jim's follow up. So, so I also have a book and I have some different kind of attractions and coaching and stuff.
And right now I have a several different homepages or landing pages. But how would I then link it together? Should I build it around my own brand, like my own name as a sort of a main, main landing page and then have different sub pages or how do you do that? I would always [00:31:00] go to your, you as a person, because that's, that's, you are the main attractor of everything.
Like people read your book because of you. Maybe in the future about the title if the title is super famous, but in the end they always look for who is Simon and then I want to figure out what Simon is doing and I do this since six years and that's always the best way because your name is never changing.
Most people's name is not changing. So you, your, your personality and with that your landing page of yourself. And that doesn't mean sales. If you do sales, then of course you have a sales landing page somewhere where you track people in and that's, that's a different ball game. But if we talk about branding, then you have like one landing page, which is your homepage.
And from there you can then decide, like I decide right now, if you go to my homepage to decide to track people more into the personal branding. And if we now in [00:32:00] three, four weeks, I'm switching this to 20 for the planet, because I'm raising donations again for For for the sustainability walking challenge I'm doing so then that's something I can switch so I can always direct people into a direction.
And if you have separate landing pages, then you give them always kind of an island and they're gone. They don't have a possibility to connect things except at sales, then it's a different ballgame because then you want to give them only one option. Bye.
Frank, you're all done. Oh, thank you. Just a question, Jens, related to the SEO. In every article you write inside your It is a must to post or to write our name because this the our name is fitting the the the web No, is that right or not? Because sometimes Uh, I am really attracted to put my name operatic [00:33:00] clothing in At the end of not every sense but in the middle of the article or something like that Is that possible or do we lost the track?
If we don't post our name or the branding we are trying to make bigger Um, yeah, so from an seo perspective, I always keep it in So for example when you when you have a photo of yourself on your website, it should always have your name Yes. So in the text, not necessarily all the time. And as well in social media, like you don't need to write your name inside of your social media posts.
No, because the last article I was posting was about the rappers inside the fashion. And I just wanted to pose in the middle. I think I got the temptation to put, if you join Peralta clothing, you can do that with something like that. And at the end of the article, I post by Frank Peralta. Yeah. Yeah. [00:34:00] Yeah.
You don't really need that if it's on your, on your website, because everyone knows it's you. Okay, good. Good. It was a question about the CEO and, uh, complementing the question of Jim as well, because it's interesting to, to know what we can do or not. Because at the end of the day, we are delivering a work, thinking, writing, AI, editing, blah, blah, blah.
That's a lot of time. If you forget to put your name.
Yeah. No, from a branding perspective, you can use your name as much as possible. That's why if you take my podcast, those podcasts have my name in it. Because that's how people will find it. Nobody knows the name of the podcast. I would say Franklin, when Peralta becomes a stakeholder brand, then you can have authors like other, you know, uh, Fashion designers that, okay, post, I posted [00:35:00] on Peralta.
So that's when it grows and then you can have each other's name. Now, this is the original Frank Peralta and this is just a, you know, an apprentice.
Now it's working really well, but there's a daily, there's a daily work. It's not from tonight to today morning. There's a lot of work behind and Jens knows about that because we were working together since a couple of years. That's maybe important. And then we go back to LinkedIn. That's the whole topic.
Branding takes time. Everyone that works with businesses and branding, every brand takes years and not months. That's that's the difficult thing often because a lot of people want to have success directly like myself. But when it comes to personal branding, it just takes time. And that's why the consistency and being there is so important.
And when we go back to LinkedIn. [00:36:00] Um, and that's one of the reasons why I wanted to start this challenge from tomorrow on. So. Um, we just finished inside of the rising stars pro, a 30 day challenge, and you can maybe, uh, Felix, you can share your, your LinkedIn post from today or was it yesterday? No today.
Well, I was not, I'm not finished, but, uh, just share that LinkedIn post so that people see what, what you, what you learned. So we did this 30 days and 30 days is a tough one posting 30 days every day is quite tough. So I'm doing this now slightly different. I just commit us to seven days. So let me get back to that's my posts in the group.
Let me get back to, and some of you of course have, have seen, and are, are still like Ibrahim in the video challenge. So you can [00:37:00] use that
challenge.
What I want to do, enabling us and supporting Everything about rising stars is we support each other to, to get up. Every one of you is a rising star already, even without posting anything. You are a rising star, but the goal of this and the challenges I try to establish as well as supporting each other as much as possible.
So with this challenge, I want to do seven days starting from tomorrow. We post seven days in a row and we use all six different formats. So you, I encourage you really to test all the different formats because then you have a better learning algorithm. And then we have the seventh day. You can choose any of those, but, and the order doesn't matter.
You choose what, what [00:38:00] format you want to start with and how the order of it. But I want every one of us to every single form to see what's happening. So goal is I create a separate post on school in the, inside of the community, like we did with the video challenge. And then we post the links inside of that post.
And the goal is that you post every day for seven days. You share the post inside of that chat. And then we help each other by liking and commenting on each other's LinkedIn posts. I know it takes time. Um, so minimum is like better as a comment. What I have seen inside of the rising stars pro the first week we all managed because It was okay.
And then it got work and we, we ended up not doing it too much anymore. We still post it and we liked, I think, but we didn't comment to each other. But what you see is. If you give a person a deep inside that [00:39:00] comment, they will comment on your post as well. So it's this reciprocity game. So as more you comment properly, and not just, hey, nice post.
If you write something really meaningful, that means that the post needs to be meaningful too, obviously, um, as better it is. So like, comment on each other's LinkedIn posts. And inside of the community, share what you learned. Like, I did a poll post, this is what I learned, don't do this mistake. Because then we can, all of us, learn together and be faster in the learnings.
So, who is in? Always. I'm in. It's getting, uh, real. The shit just got real. That also means every one of you needs to do a video. I like the idea that you have all the formats in so you are forced to test them all. So, [00:40:00] otherwise I would probably just writing. Jens, can you do the presentation? Yeah, you do it.
Five minutes. I don't like the idea of that, but I appreciate it. Hey guys, you need to know that a time ago I did like a poll, like a questionnaire on LinkedIn about lingerie and the people was engaged to do that. Good one. And for those looking forward to that, Frank, so for those of you that have not been in the video challenge.
You, you see Frank Peralta is, is sharing videos every day. I still know him that he has not done a video on social media a couple of years back. And now it's like his bread and butter. It's just the challenge that, that we have. And every one of you can do a video. It don't need to be a scientific video.
It [00:41:00] don't need to be super good. Some of you already have done videos quite a lot inside of the rising stars. You can just do a video like this. Don't worry that people will hate you and will not follow you after more anymore afterwards Like felix did a video where he was walking on a treadmill and I it was it was super I'm, not sure how my mic was working.
Yeah one thing I wanted to to add um, because I made a picture of all of you and finally like the picture I made was just a Screen of like all my videos I did on the last video challenge this post got like A thousand impressions and I don't know why because it was not well written. It was just like a picture of like Where I have like different?
Videos just in a screenshot. Uh, so pictures, of course like and everything is like While new is like and different to all the other things since they they react better and also What I realized that when [00:42:00] you're on specific events and you posted this time of the event Your engagement is also higher. For example, like when I posted on the business breadth So it's a couple of years ago.
My engagement was like It's like 5, 000 impressions compared to 1, 000 or 500 that I had normally because like everyone is looking for this and everyone is like the algorithm is changing it. Also like when you, I tried this also with Instagram reels, uh, put like, uh, where the championship of the soccer of the female.
Once, uh, last year and I just make us a picture of the, the winning team, like, uh, Spain and did a test like once was like the, the music just like the random, uh, like popular music and the other one was like the real tone. And the one with the popular music got more likes than with the original tone because like just the, the, the music was like making them people watch and watch and watch it again.
So it's. Always like, just like trial and error, basically, [00:43:00] while you say this, I want to encourage us not to think like influencers. So we, my goal is not to make an influencer out of you. If you post a picture half naked with Frank, Sonia's knows what I'm talking about. From the story we had, this will always have more engagement that anyone wants to.
Not that anyone wants to see this. If I would have a picture with me bare chested, first time ever on social media, of course that would, not positive engagement, that would get engagement. But I don't think that this is the right way to do it. I want you to be seen as a thought leader in the top, so don't, don't build something that is just getting likes and that is kind of driving endorphins and, and you get a one day high focus on something that you would [00:44:00] post and, and you're proud in sharing long term.
That can be of course dragging attention and so nothing against that, but it's, it's don't, don't do stupid things, um, just because you want to have five likes. Think about it in a way that you have a target audience that you want to grab. So if we take Simon as an example, you have a book, you have coaching, the people that you want to attract, make it valuable to them.
And, and it doesn't matter which format, if you always focus on the value to the other people, like Ibrahim was sharing in his videos as well, um, inside of the challenge, if you don't watch his videos, you should, because he has really good videos, um, because he's working with startups and, and when you, when you focus on that, then it's looking into what service do you provide, what problems do you solve, if you do it from that perspective, it's always driving more engagement when it's just, Yeah, today is Sunday, [00:45:00] and it's a nice day, and the sun is shining.
It's fantastic that the sun is shining, but it's not valued to the humanity.
Good. To the humanity, I'm not sure, yes? Maybe? They don't have to be always to all humanity, but as more, as better. Ibram, you have a question. Uh, not really. Just, just say hi. And I definitely, I would love to participate, but for me, I'm still concentrating on the video because one of the other challenges I want to overcome is finishing what I start.
That's good. Um, I'm going to focus on the videos for now and, um, just to add to what you've said about, um, LinkedIn, I, I've attended a few courses on LinkedIn and been able to really grow my network and exactly what you're saying, I [00:46:00] think the most important thing is just the consistency of posts and real value from, from what, uh, what I had shared.
I've seen in the last, like, maybe three, four years that I've been posting on LinkedIn, I found out that the posts that are very not perfect, just very sincere messaging about something, probably a learning, not really an achievement, but mostly a learning or a challenge that one has experienced, that resonates a lot with With, uh, with many people.
So just here to also encourage everyone that, you know, uh, also don't be afraid of, don't worry about the likes, you know, because when I, when I used to follow, um, Jens and all his videos, I was always trying to, I think I spent more time trying to keep up in liking the videos because I've always seen his, his posts.
But the [00:47:00] most important thing was that, um, He was top of mind. So when it comes to something about when you're talking innovation, um, CEO coaching, he's the first person I think about because of his, uh, consistency in, in, in those posts. Yeah, that's what I wanted to just share. Thank you. Thanks, Sonius.
Yeah, I was thinking, um, it's beautiful. And, but if we see many posts, when you wake up and you see four or five posts, Make sure that you don't go to the post straight away after each other, you know, like, and comment. Wait a little bit, then do the next one, and maybe a half hour later do the next one.
Because I'm in a boost group here in Holland, and I was always 2, impressions with every post. Then I went into a boost group, and [00:48:00] guess what? LinkedIn straight away sees what's going on straight away, see that in the morning they open and they see everybody like, like, like, like, like, and they say, Oh, and I went from 3000 impressions to 500.
So be really careful, you know, take your time, take your time and take them the next one and maybe half hour later, the next one, don't do it all at once. Yeah, valid point. For those that don't know a boost group is like, it's a group of people that are supporting each other. Have we lead like crazy. We have 150 people in a boost group and there are so many in Holland.
Some, some people have, sometimes they open their link, their post and they have straight away a hundred likes. And guess what? LinkedIn will straight away see that you're trying to fool them. So. So don't do it like that, you know, be [00:49:00] careful if you do it, boost each other, take your time, take your time, really read it.
Otherwise, you're checked out. They see everything. They see everything. Yeah, Sabine. Yeah, about that, what Ibrahim said, I've noticed also that the best impressions I've gotten from the best topics that I've also myself thought that this was a good one, which is like raw stuff, like very honest. things. I do want to suppose it's not about that, like everything is honest what I tell say, but the ones that somehow are more deep than like, so I was supposed to say first that it what my, my challenge is to how to do that every day like Do those posts that really matter, but then I [00:50:00] thought about it and I realized that I have to do a lot of posts on one day that I have that day that I can write the things that really matter.
So I actually managed to solve this problem for myself. But now it's the next step just to do that, like have those days to do many posts, and then have that storage. Of those. And that's, that's maybe a tip from Frank as well, from Frank Peralta. You can schedule posts in LinkedIn. You don't need to do all of them.
Yeah, but you have to have that first. Yeah. Yeah, it's true. That will help. That will help. You need to write them first, but then you can schedule them. Yeah, exactly. Like Frank has always did it in a video challenge. He was posting something that was two, two days old that helped him to, to succeed. No, from the beginning I was doing all the stuff new, but, um, after my daughter, he, she went [00:51:00] ill, then I was, I was using the stuff I have from the past two days that you are right.
Which is fair enough. Oscar. Yeah, in Finland, the boost grub is not the problem because if we have 150 participants, we are so social that five people will like it in three days time, so it's not, LinkedIn will not get smashed for that. But I think, I also think that there's some sort of like, uh, how do you say, uh, honesty or Or rawness.
Raw, raw honesty algorithm that if you write bullshit, whether it's with such a DBBT or not, then it might be that not that popular. But definitely sometimes you make a sales with the post that has a hundred impressions and two likes, and then you get some radical numbers without any effort. So I definitely agree that the both, both ways should be.[00:52:00]
Yeah, that's important for me as well. You've right inside of the, um, community chat, what you learn, like what, what, what, what you will not do next time so that we can learn from all each other. Yeah. Just like some of you is posting a poll, someone of you is posting something else and then you can write, Hey, this didn't work because of this, or I believe this, this worked because of that.
And we can learn from each other. Ibrahim. Yeah, just some other feedback. Don't use chat GPT to generate or to write your posts because for some odd reason people can smell, they can smell it from a mile away. Uh, especially the replies when you're interacting with posts, you notice that sometimes there are some people that when they reply, um, some of my posts, I'm just looking and saying, okay, this is, this is, uh, GPT [00:53:00] generated and I just ignore it or maybe kind of interact with it, but don't, I just shove it away and move on to the next.
So, um, but the idea of, you know, batching your. Your, your posts by, you know, coming up with different topics. It's, it's very, very good. Um, but sometimes, you know, I keep saying just that and see where it takes you. And you find out that there's someone that, um, taught us something, which was, look, when you don't overthink it.
You know, some of these things you can easily bang out in like 10 minutes, you know, 20 minutes, try and set yourself that limit to just say, okay, let me bang this thing out as quickly as possible. Um, I've seen that most of my posts that I didn't spend too much time on, but just wrote it because there's a structure and especially what Ian had mentioned.
Um, [00:54:00] having them in like, um, one sentence paragraphs and the spacing, the hook, especially that hook is very, very important. You know, one of my best post was like, um, I went on stage and I totally messed up. You know, and read more. And, and I talked about the state right and how everything just went sour at the same time, but at the end of the day, people still had fun.
And that was it, you know, so having those kind of, um, and that post didn't take me up to 10 minutes to write, you know, so. And at this point in time that you're just starting this competition and that, I mean, not competition, this seven day post, that's the same mindset I took into the 30 day video challenge, which was don't overthink it.
Just figure out how to get, get there. And every day you keep improving. Many people [00:55:00] are not going to see the stuff now, but uh, you know, at the end of seven days or at the end of 30 days. You will have been even a lot better and more people will have visibility of what, what you're, you're writing about or engaging about.
Agreed. Good. So everyone's still looking into the videos. There, there are still video challengers and people who are, who are just started. Like we have a new team member in, inside of the community. She just started the. like this week or last week. So highly encourage everyone either to keep on going or to just watch and help each other.
Good. I will, I will create a post tonight and tomorrow we will start the seven day challenge, the rising stars looking forward. Thank you everyone for the call. It was pleasure to see all of you [00:56:00] and looking forward to what we get in seven days. Cool. Thank you. Have a good one. See you all in the community.
Ciao. Thank you. Bye. Bye. Bye. Bye.
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Transcript:
Personal development masterclass. One of the topics that's dear to my heart, because of what I have seen over the last 15 years is that personal development is quite seldom in organizations. It's not really taken, uh, in a proper way, at least in my eyes. So that's why I'm really keen on sharing this today.
So we have two. main perspectives. One or two topics for today. One is personal development talk versus performance evaluation. And then we do a deep dive into how I'm doing personal development talks. And then we do questions in the end. Personal development. So we have one part, which is the personal development talk, and then we have the performance evaluation.
And a lot of organizations, focus on performance evaluation. And the difference between those two is that the performance evaluation, the main part they are focusing on, or the main source of that is the company. So the company is on the top. And from there, it goes into, the individuals and the different tasks that need to be done to accomplish what's happening in the company, what is required to do to be done in the company.
And the individual that is doing the task is the last point. And then inside of the performance evaluation, you're looking backward. So you look, how did this person perform in the past? The development talk is the opposite. So the most important part of the. Development talk is the future. Where does the person want to be in the future?
And it has nothing to do with the outcome of the company or where the company wants to be. The goal of this is, and why, why do this personal development talk? I believe that if we are developing people in organizations beyond what the organization needs, they will contribute more to the company. They will contribute better.
So the goal of what I'm doing with development talks is finding out what the people desire and going deeper into that. And we will have a look at that in the next couple of slides. And then look, what are the different tasks of the organizations that fit the person and what the person wants to be. And then you marry these two things.
And then it works as well from a performance evaluation perspective. So that's my perspective on development talk and performance evaluation. Let's go into personal development talk a couple of, I think it's almost two years ago or something. I've developed this in as, as a worksheet. So if anyone is interested in getting this worksheet as a PDF.
Happy to share that. So, the starting point of a development talk is really a setup of the atmosphere and the place. So you are going to do a development talk with another person. So you are the manager and the, the other person is like reporting to you and then you're meeting up. So what you need to make sure of is that you have, an appropriate place.
The best case is always doing this outside of the office environment in a. In a place where people feel well, the atmosphere is super important. The time of the day is important, not doing it on Friday afternoon, for example, when people want to go on the weekend, of course, you need to be aware of your relationship with the other person, depending on how deep your relationship is.
You of course have then a perspective on how deep you can go. And how much that is. And then what is important as well is that you put the note-taking responsibility to the person that is inside the room or is working with you. So me as a leader, I always give the note taking responsibility for the other person because then you see what they understand and what they get out of that.
And then I always do as well. A version in front of us so that people understand this. So printing out this worksheet as an example, if you do that in a physical space, then you print it out and then you go into the development talk. And the starting point of the development talk goes really wide.
Looking into what's the personal vision like. I always ask these as open questions without showing them the worksheet in the beginning. Who do you want to be? And that's very, very, very wide. Like, who do you want to be? What does it mean? Some people who have never had a conversation like this, struggle with this.
So they start with, yeah, I want to be a manager. I want to be something specific. So they go very, very, very specific and they don't really look into the future. So the first round of this, I just, Help them to find out who they want to be and they write down, they write down a manager. I want to be a good father.
I want to be whatever they come up with. And then I go to the next question and I show them the next question, not before. So why do you want to be that person? So then they're reflecting on the answers they have given and then they go back and refine who they want to go to be. And that's an interesting process because what.
You as the manager that is holding this development talk are doing, you're literally shutting up and just asking open questions to tell me more. How, how does that feel? What does that look like? What would that look like in the future? So you only ask open ended question when that gets the person talking and reflecting.
So if you're saying this, what does it mean? So, and then they're explaining, explaining, and they go in a loop between who am I going to be? And why do I want to be that person? So until they have clarity, and the first loop is always. The starting point where they don't know what's going to come, then who am I going to be?
They come up with high-level topics and then they go, Why do I want to be that person? Then they go back to Who am I going to be? And then they go deeper. And I always then give them a perspective. Okay, think about five years, 10 years from now, who do you want to be? And then they go more particular in all of these things.
And then we go, we don't close this, we keep it, we put it aside. And then we go to the next sheet, which is a personal development map. So I want them again to reflect on certain questions. And it doesn't matter in the order, I just take them clockwise right now. But it's really going and answering the specific questions.
What do I want to learn? So you're asking this, the person that is in front of you. So what do you want to learn to be that person? So linking it back to that person of the future. And then you're asking, what do you want to improve? And then they come up with things. So it's, it's like writing down the, all the different topics and then what do I want to leave behind?
And then they come back with topics that they want to leave behind. Another question is what excites you? Yeah. And then going deeper into this, who is important to them? And then what is important to them? And when you have done this circle, you go around it and they were deeper in this topic.
What quite often happens then if you ask them, so how, if we go back to the other one, is that still the same thing you want to be? Because they have now clarified what they want to be. and answer the question, they go back to this one and then clarify, no, no, no, I want to be this, I want to be this. What I always ask them, in this part is to paint a picture.
So when, when we have finished with this one, I go back to this one. And say, from a personal vision perspective, imagine a picture and describe the picture that you see on the wall. And then they describe to me who they want to be and who they are going to strive to be inside of a picture and explain everything that is around them.
I've had, for example, a person that told me where they are going to live, what, how it feels, um, in this picture, where the kids in this picture, where the wife or husband and, and going really into details and then linking this to. A job perspective as well, because in the end, we are at least this part is in a job environment.
So they are linking that to the job environment of who they're going to be working with as well. So these two are super powerful. And then you go into the next step, which is a goal perspective. So it starts with the staircase. So in the top right corner, we have what is the goal. And the starting point is really, um, defining that goal.
So if you want to be this person in five years, what is the goal for the next year for you to be very specific? And of course, you can do smart goal setting and all of that, but it's in the end, What does feel right for that person? What is the development goal they want to reach in one year from now?
And then they formulate that goal. And then you go to the bottom of this page where you look into where do you stand today on a scale from one to 10. So they're rating themselves on how close are they to that goal. If they're close, then they're at 10 or 9. If they're far away, then they're at 1. And what always happens is they're somewhere in between, obviously.
So when they have rated that, then you look into what are the things that get you closer to that goal, meaning moving your scale from 5 to 10. And that's what they are writing down above the stairs. So, above the stairs are the things that are getting them closer to their goal. And then they're defining this in bullet points and formulating that out.
And [you do that obviously all in a conversation. You ask the person who is doing the development talk, you are asking them questions to get them moving. You're asking them clarifying questions about the topics that are put, into the sheet. And then the next part is, what are the things that getting you further away from that goal?
So downstairs, if you think at it from a staircase perspective, and then they're writing these things down and then they have a clear picture of a goal staircase where they, they know they want, where they want to be linking that to the vision that's five years from now and the goal picture, and then they rate themselves.
And have then clear understanding of that are the things I need to do to get to my goal and that are the things I should not be doing. And then the last step of the development talk is getting specific. So now we zoom into one year and actionable goals that help them or tasks that get them towards the one-year perspective.
So what are the things they're going to do? When are they going to do this? What do they need to make happen to be able to do this? What are the things they need help with and how I'm, how they going to measure them? So it's a very, very simple setup where they write down literally the different steps that help them to get there.
And they're putting measurable goals towards the goal. And this is roughly. I would say one and a half hours, even if we go through this right now in a theoretical setting in, let's say 15 minutes in a real conversation, in a coaching style, where you ask the manager or coach the other person to find out what they are desiring and where they want to be.
It takes roughly one and a half hours if you do that well, sometimes it's faster depending on the relationship as well. The fascinating thing with this is it has zero to do with the company you work in and one hundred percent to do with who they want to be. And as well as zero to do with you as their manager, if you're their manager, like your perspective, your opinion on anything of that.
Um, just to give you a couple of examples, I've had people that told me that they want to be. building their own company in the next five years and they worked in the company and I was their manager they told me because they trusted me that they wanted to build their own company and we built a plan for how they were going to build their own company and I've had situations where people told me that they want to get married in the next five years and then we built a plan to get them towards marriage getting married and looked into how that does that work with the career perspective same with kids and all the other things so this is a development tool you That I use with everyone that is working with me over time because I believe that as further we as managers and organizations help people to develop as better it is.
