You need to have a wonky strategy to collaborate

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AI generated transcript:

 I would never build a strategy in isolation. A strategy needs to be built by the people who you want to buy into it. It's the same reason why back in the day, apple used to put their iPads and iPhones in the stores about 10 degrees wonky. So that the first thing somebody does is touch it and correct it, because that's what the human brain wants to do, and suddenly they feel like they are more connected with it.

So you need to have a wonky strategy so that people go, oh I can input into this even if it's like adding one idea or just endorsing it. And what goes hand in hand with that is talk to people in their language. Gone are the days where I'll have a jargon filled strategy. Not only in the language, but also the style they want to talk to. So that's a big thing that I go into organizations and either do by getting to know the individuals or I teach leaders to do. Which is flex your own style and accommodate them rather than expect them to accommodate you.

So these are two big aspects for strategy in my eyes.