We are creating public value with businesses

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Transcript:

(AI Generated)

How do you define public value in this?

Public value describes the value that an organization creates for all stakeholders in a society, not only your shareholders, your employees, your customers. So the idea of public value is more qualitative than a quantitative, and it means as an organization think about do you create value for the public, for the common good? And how can you increase that added value that you create for society? And in the original version it's a concept from the nineties, from an Harvard professor called Mark Moore. Back then they were thinking about public administrations and big corporations and like their contribution to society.

And we just turned it around and said like, okay, if you start with the notion, I want to create public value, what kind of business would you need to create to do this? And obviously the first answer to this is you need to tackle a challenge for society.