Fresh Perspectives - Challenging Business Norms and Unlocking Creative Thinking in the Corporate World
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A Fresh Perspective: The Power of Creativity in Business
In today's competitive business landscape, there's a constant need for innovation and thinking outside the box. Often, businesses turn to the well-established consultancies or 'big four' for guidance. Yet, is there something we might be missing by always sticking to the tried-and-true?
The Appeal of Unconventional Creativity
The world of business is structured and driven primarily by numbers, KPIs, and hard data. In such an environment, inviting someone like me, or Natalia, who aren’t career MBAs or lifelong business consultants, may seem out of the ordinary. But that's precisely our strength. Unlike typical business consultants, our starting point is not the business world. This provides us with a unique vantage point: a fresh set of eyes that perceive things in a profoundly different manner.
In countless corporate events, my drawings or Natalia's artwork become the talk of the day. To us, it might be just another Tuesday, but to the business folks, it’s a revelation. The power of art and creativity in a space dominated by numbers and graphs often stands out, urging individuals to think and perceive differently.
Not Just Another Design Team
When we collaborate with businesses, it's essential to understand that while in-house design teams are fantastic at what they do, our offering is different. It's not about competing but complementing. We're not there to replace the existing teams or structures but to add a new layer of perspective and insight.
The real magic begins when we start working with these businesses. Over time, we notice a shift. Instead of the regular, dry emails or routine calls, we begin to receive sketches or innovative ideas. It's a beautiful transformation, watching business professionals, who once felt limited by their roles, begin to think more expansively.
The Ripple Effect of Creative Empowerment
Natalia and I emphasize the importance of empowering businesses to think differently. It's not about turning every executive into a designer or an artist but about equipping them with the tools to think beyond their immediate scope. To see possibilities beyond the constraints of their roles. To harness the power of creative thinking and apply it to their daily tasks.
In the end, our objective is to step back gradually and watch these professionals take the reins, as they begin to innovate and think creatively. Not only does this new perspective benefit the business, but it also enriches the individual's approach to problem-solving and ideation.
Final Thoughts
Incorporating creativity into business is no longer just a whimsical idea but a necessity in our ever-evolving world. By inviting fresh perspectives, businesses can break out of their conventional thinking patterns and explore innovative solutions that might have previously seemed out of reach.
Check out the full Episode here.