379 - This is How I Build My Personal Brand as an Introvert
Discover how introverts can build a powerful personal brand through a structured approach to video content. This episode of The Daily Hint shares tips to create impactful videos, overcome challenges, and establish your presence with confidence.
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This is How I Build My Personal Brand as an Introvert
Personal branding can feel like a daunting task, especially for introverts. However, it’s not only achievable but also highly rewarding with the right approach. In this episode of The Daily Hint, I share how I, an introvert, have successfully built a thriving personal brand by embracing the challenge of creating video content.
Understanding the Challenge
As an introvert, the thought of talking into a camera and promoting yourself can feel overwhelming. For me, the biggest hurdle was overcoming this discomfort and stepping into a space that initially felt unnatural.
The Process That Works
To make video creation manageable and effective, I developed a structured process:
1. Brainstorming Ideas: Each day, I jot down topic ideas in an Excel sheet. This helps me keep my content organized and aligned with my goals.
2. Crafting the Script: I use a simple framework—hook, story, and offer—to create engaging and purposeful scripts.
3. Recording with Ease: By following my script, I focus on the message rather than the mechanics, making the recording process smoother and less intimidating.
The Impact
The results have been transformative. Video content has allowed me to connect with a wider audience, share my insights authentically, and grow my personal brand beyond what I thought possible.
A Tip for Introverts
If you’re hesitant about putting yourself out there, start small. Use a clear process to reduce the uncertainty, and trust that with practice, it will become easier. The rewards—both personal and professional—are worth it.
Tune in to this episode of The Daily Hint to hear the full story and learn how you, too, can build a personal brand as an introvert.
Highlights:
00:00 Building a Personal Brand as an Introvert
00:06 Overcoming the Challenges of Video Creation
00:23 Developing a Video Creation Process
00:50 The Impact of Consistent Video Content
Links:
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Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
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Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
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Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
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Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
Facebook: https://www.facebook.com/JensHeitlandofficial/
Instagram: https://www.instagram.com/jensheitland/
TikTok: https://www.tiktok.com/@jensheitland
X/Twitter: https://twitter.com/jensheitland
Newsletter: https://www.jensheitland.com/newsletter
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Subscribe and Listen to The Jens Heitland Show Podcast HERE:
YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg
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Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4
Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL
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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
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Transcript:
I am an introvert and I've built a massive personal brand through videos like this. And this is how I do this. When I understood the power of personal branding, I looked into what is the most difficult thing for me as an introvert. And that means doing videos, talking to a camera and utilizing that to promote myself.
It was very difficult for me to step into this and do it. do this. But then I have found that video recording is not that difficult if I have a very specific process connected to it. So what I do is I brainstorm everyday topics that come to my mind into a specific Excel table. And then I use a script which is hook, story, and offer to create the video script.
And then I talk into the camera right now to record what I want to record. Very, very easy and getting me over the thing that I don't want to do. It's a massive impact. I can tell you, try it.