Personal branding has become a cornerstone of professional success. Whether you’re climbing the corporate ladder, launching a business, or pursuing a side hustle, your personal brand can be the key to unlocking new opportunities. In this blog post, we’ll explore the core lessons from a recent masterclass on personal branding, providing you with actionable insights to start building or refining your brand today.

The Importance of Personal Branding

Over the past five years, the significance of personal branding has skyrocketed. More than just a buzzword, personal branding is about defining who you are and what you stand for, and then communicating that consistently across all platforms. It’s about being recognized for your expertise and values, whether you’re seeking a new job, aiming for a promotion, or looking to attract new clients to your business.

A strong personal brand can:

• Enhance career prospects: Make it easier for potential employers to find and assess you.

• Increase business opportunities: Attract clients who resonate with your values and expertise.

• Build credibility and visibility: Become a recognized authority in your field.

Step 1: Building Your Brand

The foundation of personal branding lies in clearly defining your identity. Start by asking yourself:

• Why do I do what I do?

• How do I deliver value?

• What exactly do I offer?

These questions align with Simon Sinek’s “Why, How, What” framework, which is a powerful tool for articulating your brand. For example, you might say, "I believe the world needs better leaders, so I empower innovative leaders by curating learning environments that help them accelerate their careers. I provide one-on-one coaching and implementation services on leadership and personal branding."

Equally important is your story. People connect with narratives, so think about how your personal journey can be shared in a way that is authentic and engaging. Your story should answer these questions:

• Where do you come from?

• What challenges have you overcome?

• Where are you headed?

This narrative not only makes your brand relatable but also helps differentiate you from others in your field.

Step 2: Setting Up Your Hub

Your personal website, or “hub,” is the anchor of your online presence. It’s a space you own, where you control the narrative and the content. Here’s how to set up your hub:

1. Landing Page: This is the first impression visitors will have of you. Clearly state your value proposition and what you stand for. Include a call to action, such as signing up for a newsletter.

2. Your Story: Dedicate a page to your personal and professional journey. Include your background, key milestones, and what motivates you.

3. Content Blog: Regularly post content that aligns with your brand. This could be blog posts, videos, podcasts, or other media that showcase your expertise.

By creating this hub, you ensure that all roads lead back to you. It’s where potential clients, employers, or collaborators can explore your brand in depth.

Step 3: Content Creation and Distribution

Content is king when it comes to personal branding. But creating content is only half the battle—you also need to distribute it effectively. The masterclass introduced the concept of the Content Pillar Pyramid, which involves:

• Creating Core Content: Start with a substantial piece of content, like a podcast or a long-form video. This content should be rich with insights and aligned with your brand message.

• Repurposing Content: Break down the core content into smaller pieces that can be distributed across different platforms. For example, a single podcast episode can be transformed into blog posts, social media snippets, and videos.

• Distribution: Share your content consistently across multiple platforms—LinkedIn, Instagram, YouTube, and your personal blog. The goal is to be omnipresent and keep your audience engaged across various touchpoints.

Step 4: Building a Community

One of the most powerful aspects of personal branding is community building. Engage with your audience through platforms like Facebook groups, WhatsApp communities, or even niche forums. These communities can become a valuable source of support, feedback, and collaboration.

Moreover, by building a community, you create a network of advocates who can amplify your message and extend your reach.

Step 5: Applying Personal Branding to Career and Business

Personal branding isn’t just about visibility; it’s also about achieving tangible results in your career or business. Here’s how:

• For Career Advancement: Use your brand to get noticed by potential employers. Your personal website and content can act as an extended resume, showcasing your expertise and thought leadership.

• For Business Growth: A strong brand attracts clients. By consistently sharing valuable content and insights, you position yourself as a go-to expert in your field.

• For Pay Rises and Promotions: A well-established personal brand gives you leverage when negotiating salary increases or promotions. It shows that you are a recognized authority, which can be a powerful argument in your favor.

Start Your Personal Branding Journey Today

Personal branding is an ongoing process, not a one-time project. It requires consistent effort, but the rewards—career growth, business opportunities, and personal satisfaction—are well worth it.

Start by defining your brand, setting up your hub, and creating content that resonates with your audience. Build a community around your brand, and watch as new opportunities begin to emerge.

Remember, the most important step is to start. Your brand will evolve over time, but the sooner you begin, the sooner you’ll start seeing results.

Ready to Accelerate Your Career with Personal Branding?

Book a free 15-minute discovery call today to explore how we can help you unlock new opportunities and achieve your professional goals.

Let’s get started— book your session now.

Book here.

Transcript:

[00:00:00] So masterclass personal branding, personal branding is one of the things that I have been doubling down over the last five years, at least, at least consciously.

And some of you have seen that over, over the last year. So I have been part of that even like, um, as part of podcasts and so on. But I will go really down into what it is and how you can do this. So the focus is helping you to go deeper into the system and using the system I have used over time. And there are two possibilities with this.

I keep them at the same level because for me, you can use personal branding for your career and you can use personal branding to business or you can do both. Because there are people who are working in the company and still have a side hustle and side business and want to do public speaking and so on.

So there are possibilities for you to do this in different ways. Career, getting a new job, uh, getting promoted, getting a pay rise. Easy things and we will go [00:01:00] into that in the end. Um, business, how do you build a recurring income stream, increasing the income, and then letting the clients find you, it's all part of this system and it's, it's kind of the outcome of what we are doing.

And I use myself as an example because there I can detail the talk and share you all the details. Um, but before we do that, we will share a couple of other people as well, just to give you an understanding. So we go into the brand, how you built your brand as a starting point. Then we go into what's the hub and how you set that up and why is it important?

And then we go into how do you build content that you can distribute? And then we go into what's the distribution mechanism and how you do that. I will show you exactly how I do that. Um, and we go live into my systems. You can see it, so I have nothing to hide. And then community, and then the last part is going into the career and business.

And you can, cause we're still a small group. If you have questions in between, just ask them. [00:02:00] Maybe at the end of every section, I will ask, Hey, if you have questions, that's maybe the easiest. Um, yeah, take notes. So one thing I have found out, um, over the last years is that personal brand value is the, is a combination of credibility and visibility.

Credibility is something that you build out, um, over time where you are credible just by being yourself. And then visibility is something that you can work on. As more people see you credible, as more people see that you are credible, as higher your credibility gets again. That's the, that's the funny thing.

And one example is. Of course, social media, as more social media followers you have, as more people are following you. And if you have 10 followers, not as many will follow you straight away. So it's, it's kind of a connection between them. And that's important to understand. You always need to work on both.

One part is the credibility and one part is the [00:03:00] visibility and bump both up. Because if you take The equation if credibility is zero, then it's still zero. So that's very important to remind ourselves always on this. And then we just go into a couple of phases. So let's, let's try the bingo version. Who knows who this person is?

Anyone an idea? You can use the chat. That's maybe the fastest. Godin? Yes. Seth Godin. Who is this second person? Your date.

Simon Sinek. Simon Sinek, yeah. Will. i. am. Will. i. am. Who is this? Mr. Beast. Anyone not knowing these people until now? I don't know this guy, the fourth guy, I don't know. This one? Yeah. Mr. Beast is the, the most famous YouTuber in the world and most probably the [00:04:00] first trillionaire in the world. Yes. Yes. I don't know how many hundreds of millions follow us.

He is. Yeah. He's the biggest YouTuber in the world and it's going to be the biggest over the next couple of decades. Anyone knows who this is? We wish we didn't know him. Not no, I mean, I wish I didn't need to know her. I need to check her name as well Jenner Yeah, she's she's she's a top influencer and billionaire Anyone who is this Michelle?

Yes Then this person, Bill, Mark, Courtney Dewalter, ultra runner. So Courtney Dewalter is the number one ultra distance runner, uh, female [00:05:00] in the world. Of course, that's like a segment, but she has still a following of a couple of millions and is well, well known. This guy, obviously everyone, I guess.

That guy ? Yes.

Who is this? LA

Yes. Anyone knows this guy? Uh, this guy do something with the brain. I don't remember the name exactly. Yeah. Jim Quick. J. Okay. That's Guttenberg. Uh, Guttenberg. No. Thunberg. Thunberg. . Yeah. Anyone knows this guy? No, the YouTuber guy, the, uh, yes. Casey Neistat, also kind of 12 million YouTube followers or some things.

[00:06:00] Amazing. Does anyone know this guy? High ticket sales, uh, Luke, Dan Luke, the goat. Yeah. Yeah. So most of them were delivered from you. So that's why Courtney is in. I wouldn't have put her, but she's a good example as well. That's why I kept her. And Dan Luke was as well proposed from, from you in the inside of the community.

What all of this have. in common is, like, we are now on a call, we are sitting on different continents, or coming from different continents, at least, and we all know these people. They all are unique in who they are. And it's not about if you like them or not, you know them. And that's, for me, the fascinating point, is You know, this people and they're smaller or bigger when it comes to their paycheck, but in the end it's individuals and this individuals have a huge [00:07:00] following.

So if we go back to the equation, personal brand value, as more people know about you, as more people take you credible and, and as higher your brand value is, if we just take Elon Musk. Elon Musk brought together investors to buy Twitter in a matter of months. He hasn't put much money from himself into the game.

Which is incredible that people are, like nobody else would ever be able to do that as an individual to get that amount of money. Same with Mr. Beast. Mr. Beast has, I, he's just, just for those who don't know him, When he is creating a YouTube video, the video production cost is more than a million for one single YouTube video.

And he's earning, I don't know, 10x that with one YouTube video. [00:08:00] And then of course, I mean, we have the obvious ones, Mark Zuckerberg and Bill Gates. In the end, they're all individuals and some of them grew up because of the company behind them and some of them grew up because of themselves. Like, Mr. Beast, um, because I followed him a bit, he started YouTube videos when he was eight or something.

And he was, he was reading the, the telephone books from A to Z, like for, I don't know how many hours straight, like this stupid shit he did when he was young. And he's just a nerd when it comes to this. So, so they're all fascinating human beings. Uh, and. This is, it's not the game to get to the fame because some of them are truly famous, but some like Jim Quigg, he can, he can still walk the city and nobody will, will get to know him.

Maybe it's every twenties or every hundred, a hundred person that get to know him. He's still well known in this field, what he's doing. [00:09:00] Same with Seth Godin, he's one of the marketing gurus in the world. It's still not well known outside of that. So why does it matter? Here's the guy who is he's he's talking about this and like sharing about that.

We can all do that. We can all build credibility and we can all Visibility so anyone except for loot has a laptop in front of you. I'm down doing a test. So Maybe Frank, because you're nodding. If you take Google, just open up Google on the site, and put in my name, Jens Heitland.

And everyone else can do that on their own. So, I did this today, by the way, with another very, very well known person on the call. So, if you put in [00:10:00] my name, what comes up? The first, the first, um, uh, result is your name with jadeheidland. com. And the second one is common LinkedIn. And after that are coming videos with your picture, with your, my history, uh, pictures as well, leadingminds.

com. The first page are fully with your name. It's fully with your name. And most probably the next five pages as well, if you try that. Now, if you compare this to Googling yourself, maybe that doesn't work with Frank because he's using that system already since a bit. So if you put in your own name, how, how does that look like in comparison?

And then you see how Google is ranking you as an individual. So that's the personal brand visibility. If someone puts in your name. Into [00:11:00] the internet and Google is just the example. You can use Bing or any of the others as well. And now next level of that, Frank, do you have chat GTP somewhere available?

Yeah, let me open it. Yeah. Use chat GTP. I'm not doing this on mine, by the way, because I don't want to fake anything. So ask chat GTP, who is against Heitland? I do that. And every one of you can do that. If you want,

and if done, maybe you can read out loud or anyone, if, if anyone is faster. Yeah, I, I have it already. Is a professional known for his work in various fields, including entrepreneurship, coaching, and podcasting. He often shares insights on personal development, business strategies, and leadership through his platforms.

Hitler is also recognized for his commitment to helping others achieve their goals [00:12:00] and improve their lives. If you would like more specific information about his work or achievements, please let me know. So this is a freaking large language model. So it's. It's, it's AI artificial intelligence. Artificial intelligence goes into the internet.

And in this version, it is ChatGTP. ChatGTP is taking the internet and then surfacing it to you. If you, if you now put in your name, what comes up?

For me, it works better with a copilot. Yeah. In the end, it doesn't matter. So it's, it's, it's, it's just to, to get now a comparison. Oh, wow. It's crazy. I mean, as of my last knowledge update in October 2023, there isn't widely known information about a public figure named Sara Martos. There may be individuals with that name in various fields, but they may not be prominent in global media or [00:13:00] notable public records.

If you're looking for information about a specific Sara Martos, please provide more context or details, and I'd be glad to help. So, uh, huge difference. Nobody knows me. So it's not, nobody knows you. It's that the, the internet does not know you and, and, and, and what is important to understand what, what you can, what, what, what, um, you just read about me is a hundred percent designed by me.

It's not designed by anyone else. It's like I directed, like you, I'm not sharing anything about my family. I, nobody sees from, from the content I put out that I have a family or I have a young daughter or whatever. So, and it's not, you can curate whatever this thing pops up. So that's one of the powerful things you can have because.

If you just look into the future where AI is even more prominent than today and this [00:14:00] thingy knows you already because it can read all the internet, it's a game changer. And you can achieve that. It's not that difficult. It's just building a system that helps you that and that's what we go into today. So that's the system high level.

In the center of everything is your hub. We'll go into all the separate pieces. Obviously the hub is representing you as a personal brand. It all starts with the personal brand. So the star is you as a personal brand, and then it goes into the hub. And from that hub we look into how do you fill that hub, which is content production.

How does, how do you distribute from your hub into the world? And then in, in the end, we will look into how do you utilize that for community growth for community and finding like minded people. And then of course, in, in, in the last point we will touch today's, how do you do that to build a career and, and, and, or your business?

So [00:15:00] let's go into your brand. And I, I try not to make it too long today because we could do this like for a full week. So I go very, very simple. Building your brand is very simple because it just requires you to start it. It's understanding why, how, what if we take Simon Sinek, I have created a worksheet for you, which you can use yourself.

Oh,

it's here in the notes. I will drop it into, into the chat. Please copy that for yourself. Then you can work. with it. I'm just checking where the chat is. So that's, it's a Google doc you can use for yourself. We will now go high level and you can use that. So in the end, what Simon Sinek is teaching and what a lot of brands are doing that are smart and corporations, [00:16:00] that's quite often used for corporation, but it works a hundred percent for you personally as well.

It's this why, how, what. I believe that. I buy whatever and I provide X and that's what, that's what you can create for yourself. You can use all the prompts in the, in the document. There's more. I give you my high level example. I believe that the world needs better leaders so that they can lead businesses that tackle the burning issues the world faces.

That's the why. That's my why since quite a while. And I have rephrased that in different ways, but in the end, that's, That's what keeps me, me, me moving, and that's what I'm standing for. And, and I use human innovation, if you have seen that somewhere, for expressing that in a short form. And then the how is, I empower innovative leaders by curating learning environments that help them to accelerate their careers.

And that goes towards business. and towards careers [00:17:00] in a more like company setting. And then I provide, and that's because that's my job, I provide one on one coaching and implementation services. on leadership and personal branding. So that's what I do since a couple of years already. And I do this more in company settings and more on one on one settings.

So that's an easy way to put yourself out there. And of course, if you are, uh, inside of an organization, then maybe you don't provide the coaching and you don't provide something that is like other people can buy, but you provide help to other people. Or you do this. So it's really something finding this for yourself will help you to understand how can I take it to the next level.

And one of the biggest mistakes I did in the beginning was trying to have it perfect because I came from corporate. It was, I need to have it perfect. It doesn't matter. Have the first version use ChatGTP, which I use quite a lot, just to, because I'm not so good in writing in [00:18:00] English, I just say, Hey, ChatGTP, I have this and this and this input.

Can you help me to rephrase that? So then words come out better. By the way, I have not used ChatGTP for this one, but, but you can use it as a co pilot. Um, so why, how, what, um, and you can watch the video from Simon Sinek is super helpful. And then the second part in the, in the same text document, your story.

One of the most powerful things is story. People are interested in you. They're interested in where do you come from and what happened over time to you and where are you going? Like, where are you heading? If you are able to tell people that story and you can tell that story in, in a one liner or you can tell that story in a keynote over two hours, it doesn't matter.

It's just that you need to have an understanding of what is your story and that links to the why, how, what, so that, that it's credible of where you come from. [00:19:00] And inside of. The, the worksheet, you have more context to that it's, it's a fairly, this is a super easy version of that because it's built from a storytelling framework.

So it's, I grew up somewhere where I did this and this, when I did this and this, I faced like challenges, but one day I realized that. So one day you did something and then from this one, you took the next step. And that moment was a turning point for me because of whatever you learned. And I decided to do something else by whatever you did.

And now I do, my journey has made me whatever, and then looking at, I hope to. And then, of course, this is now clunky because it's, it's kind of washed down to the, the real essentials, but I can give you my example. That's let me just see if I can share. How do I do this? [00:20:00] Let's do this. Now you can see my whole desktop.

Hopefully you see my website now. Yes. Yeah. Yes. Okay. So we will go more into this. What, what I learned over the last years by analyzing my website traffic. I put my story like the initial piece here. So obviously I, I use a trigger. That's the, in 2098, I held the prestigious position of global head of innovation at Ikea centers.

I don't love this to put that up front, but it's just a lot of people love that. Like people are booking me for keynotes because of this people, people are triggered. By work to work with me because of that. So I'm just using it. But then it's I'm telling a story of a late flight. And that's a true story, by the way.

And how I used the train. And then I said, like, fuck it, I'm going to leave Ikea. So that was the moment where I decided to leave Ikea. [00:21:00] And then I give them the trigger learn more. So the cool thing with the website, you can see how many people come to your landing page and how many people are clicking to learn more, because then they see the whole story.

And that's The fun thing is what you have seen inside of ChetGTP is this, because ChetGTP is seeing jenseitland. com is the name, and then it's going into content and seeing what is available and comparing it to the rest of the internet. And then you can go read more into details. So that's a version of this story, which you can build for yourself.

So understanding your why, understanding your story and linking this two things together, maybe I quickly go back here because we'll go, go there anyhow later. So this is a shorter version of my, why the world's needs better leaders. And then I just use a trigger to get people sign up to [00:22:00] my newsletter, which is another technique.

I will not go into that right now. So understanding this, that's the basics you need to do to be able to boost your personal brand because then you can always speak to this and you can, if you research me wherever you and any social media platform and you scroll like, I mean you need to scroll quite a bit, but if you scroll back like three, four or five years.

In some it's easier, it's still the same. I have changed different wordings, I've changed different outlooks and logos and, and stuff, but the, the content and the message behind it is always the same. I've, I've always changed it slightly, but never, never been. So let's go in from, from before we go into Hub, questions to the first part.

Right. I have. Yes. Yes. [00:23:00] Um, with the text, it's no problem because you put all together in your website, but what about the pictures when you use another kind of platform, like I would say, Tik Tok or Instagram, do you, are you using the same pictures with some special name with your name and other trigger or something like that for the CEO?

No.

Okay. Cool.

Yeah, we'll go into that. Okay, good. Yeah, that's very important one. Super important. That comes when we go into content. Okay, thank you. Other questions on the brand? Yeah, for me, the most important and difficult is to define the mission. So I've done all the exercises of the values of, uh, all these kind of exercises, strengths, but it was very useful, the three videos to prepare this masterclass.

Those were very useful. So today I spend my morning doing that and I think I start to have a bit of [00:24:00] clarity, which is very nice. Uh, but still I do see like a lot of ideas that I still need to cluster group reduce because many things, of course, are doubled, but I just, I happen to be such a generalist. No, like I, I like many things.

I have many interests, like I need to reduce. So I, I find changing that at this stage. Yeah. That's definitely useful. What helped me is finding a word that is not really existing, like I called it human innovation, which is combining all the things together that I liked at that moment, and it still fits.

So it's, you can, you can just build a wordplay that works in that direction, then you just use it like this. Yes. We are not. Like, I'm not just the leadership person. I'm not just the innovation person. I'm a, I'm a whole person. And I just want to be seen in a certain way. I mean, we, we have only touched so much of that.

If you go more into Brandon than you like, what is your visual language and all of these things play [00:25:00] into that role as well. What are the people you want to appeal to is also a difference. Um, and I did test over the years as well on that because when I'm wearing a cap, which I do still in some videos, other people are triggered than when I'm wearing not again.

It's hilarious when you look into that details. So all of this plays a role. Um, it's, I mean, if you guys are interested, we can do a more deep dive in one of the future sessions where we go deeper into, into that, because every single piece of that makes, makes the total picture. I just go into. This is the fast track version because maybe that's important for you, um, Sarah is get started.

It's the most important is to get started rather than, than having the perfect version. Like you texted already. I think it's, it's, it's really for you. It's like getting started, put something out there and say, yeah, that's, that's what my starting point. And off we go. And then fine tuning this over time.

Because we are [00:26:00] all growing, we're individuals and learning over time and we can utilize that. I did it, um, I should have shown more pictures from the beginning. Maybe Frank knows from that time still when I was wearing caps and red t shirts and so on. Can I say something, Jens? This, this one is an iterative process.

You start and you never end. Because every day you are creating new stuff and you are, you are getting on an evolution by yourself and you see, okay, now I'm tackling this one. And tomorrow, um, you are tackling another stuff of James say before a whole person. In my case. I do sustainability, but I do mechanical design.

I do automotive, I do fashion, and there is a big concept about the person and the person needs to complete all these, um, a complimentary task to your person and to, to your brand, isn't it? Yes. [00:27:00] Yeah, absolutely. Thank you. More questions.

Okay, let's let's go into the hub.

So the hub is the the place where everything happens And that's that's one of the biggest factors a lot of people don't do And, and then they wonder long term, why is it not moving, especially influencers. If we just talk of it, I mean, influencers is kind of personal brands. They are influencers and they are influencers.

Let's say on TikTok, there have 5 million followers on TikTok, but only on TikTok, which means the internet does not know them because they're only on TikTok. And the funny thing about that is. That, let's say if TikTok would ban them, like we had cases in the past that people are banned from different platform, all the 500 [00:28:00] or 5 million can't find this person anymore.

So the interesting thing and why you have found this on ChatGTP about me, because ChatGTP can't look into social media. Social medias are islands and they're isolated from the internet. Like LinkedIn is sharing a little bit through SEO and search. But ChatGTP can't go into LinkedIn. ChatGTP can't go into Twitter or the others.

Um, it's an isolated island. So the internet is, um, the worldwide web, which helps us to distribute our personal brands as a starting point. And the best thing with the hub, which is your personal website, you own this 100%. Like you own your domain, you own your website content. You can change it whenever you want.

Like if you want to change a photo, you change it. If you want to change the title or whatever, you change it. So I will just give you [00:29:00] the overview of my hub and how I structured it and how it works since I have started, we will do a rundown when we have done the, when we go into content and distribution, I will show you the rundown of how I use that with the hub, but the base setting is this, so you have a landing page, like every webpage has a landing page.

Inside of the landing page, the first expression is what people get about you and your personal brand. So whatever you put here and, and Paki was sharing that in one of, in, in her personal introduction inside of the community, uh, we did this together and she has created that in the same structure. So the base structure is always landing page first.

You put your why, In front of everyone. And then, I mean, this is more a trick getting visitors to connect to you, and which is like, let them sign up to whatever you do, for example, a newsletter. [00:30:00] But that's then more techniques for, for the future for the branding part is more important. Okay, this is you and they, everyone understands that this is somehow about leadership in the first view you have.

And of course you need to check today, you need to have that on mobile as well, visible and so on. It's kind of, the first impression is the upper part. And then what I like to do with everyone that I help is go to your story. People are interested in people. It's not about, like, nobody is interested in you selling something to them.

If you're, let's say, if you're selling services or whatever, which you will see what I do as well. I'm, I'm not selling anything here. Zero. This is just explore me. This is Jens. And this is my story. And most of the people straight, straight away, go then into my story, which is just another page. So it's the homepage and the story page.

If you just look into the URL here, it's like [00:31:00] jensheidland. com slash story. And then what I did, that's, that's another trick you can do. So I wrote the story. With the support of ChatGTP, obviously, um, I added contact and then what I did, because if you look into the internet, my CV is not, you can find my CV.

So what I did is I added my CV, like from, I used the same structure like LinkedIn has, but public, and I added that into my, into my story page. So you can now see all the stuff I did over my whole career, which means the internet can find that. That's, that's why I did this. It's not that everyone is reading this because most people are not scrolling so far, but I want the internet to know about it.

So that's, that's the most essential of everything. Have a landing page, which is your, your, your story and your vision available to everyone. And then the next part is. Every single piece [00:32:00] of content you ever create needs to be in your own platform. Like every single video you have seen, if like one or two maybe have seen a video of me, every single video is inside of my hub and we will, I will show you in detail.

So if we go to podcast, I have this daily podcast comes out every day and it's 60 seconds only. That's why it's daily. So every single podcast. It's the starting point with the video. So that's the daily video, just in a different format. What does it mean? And we'll go into, into, into the distribution, but from a hub perspective, that means that the internet understands, okay, he has a daily podcast, whatever the daily thing is, can be a weekly thing.

Doesn't matter. And that's connected to text because the internet understands text, pictures, and video and [00:33:00] audio. So what I do here is I combine everything into my hub. So this is a blog form format. So I have created the blog. As you can see, that's like a blog page inside of my, my web website. And then you can go into one of the blog posts, which is the podcast episode.

So I gave it a name. I gave it a number. That's an identifier, not really needed, but at least if you search in the internet Don't mirror a bad manager. You will find that over time because the, the, the, the search engines are indexing the web all the time. Like Google is indexing every webpage that is out there and then it's finding, Oh, don't mirror a bad manager.

And then it finds don't mirror a bad manager because that going back to Frank's example, this picture is named 226 don't mirror a bad manager as well. So that people can, can see that. And then you see like Google search. [00:34:00] And you, because then sometimes photos pop up, that's exactly why they pop up because you have named them in a certain way.

And then I have a short description here, which is the SEO description. I put the links to the podcast because Because Google, if we just take Google as an example, it's indexing the internet. They're also looking into where are the links going towards and where are the links coming from. So, that means I give the internet every day an expression to say, Hey, check Google podcast.

Hey, check Apple podcast. Hey, check Spotify. There's a connection between this page and that page. Which then for Google means, Hey, there are good links and they're true links. Let's index this, this thing a little bit higher. And then what I do always, I embed the video version because more people are attracted to videos.

And then I have a summary of the podcast episodes. I have the highlights, I have [00:35:00] all my super duper links, and then I have the transcript. Why do I do the transcript? Because the internet can read text. Large language models can read text. Now, this is 226.

So then, you know, I have, no, it's 227 today. 227 videos, the same structure. And that's, that's just the new podcast. I have the old podcast, which is a long form podcast, which is 235, where I interview different people, same structure. We can go, let's go into this example. This is about, um, an inspirational person, um, fairly well known in that field, at least.

Well, this is the video this now, of course, almost an hour long. I have clips and then [00:36:00] it's the same. It's a summary, a little bit longer because it's longer form content. Then it's the timestamps, my links,

and then the whole transcript, which means a large language model can, can see, okay, you can ask ChatGDP, what did Jens ask in whatever minute, 13, 13 minutes, 35 in this podcast. It's maybe not working like this right now, but the future will be possible. So that's just, just to give you an understanding why I do all of this and why large language models and Google's is ranking all of that.

So that's just the base setting homepage. Story page and blog post page and the blog post page can be whatever you want to do regularly. If you write a blog post every week or every month or whatever you do, you can use that for yourself. If you are a photographer and you do [00:37:00] photos, you can do photos on every blog post and write a little bit about this.

So there are hundreds of ways of how you can do that. The best thing about this structure is you own it. Like nobody else can take this away from you. JensHeitland. com is registered. So that's maybe, I forgot to say that. If you don't have your own personal name as a domain, buy it as fast as possible. I have bought even my daughter's domain already and she's six because I just believe that personal branding is going to be so big in the future.

And it's not about that she needs to be an influencer or whatever, but I want to have the domain because that's her name and I want to have that secured. Imagine Elon Musk. Elon Musk has not bought his domain. How much is it worth if you would have that domain today? It's millions. Imagine [00:38:00] my domain in five years.

No joking. So it's, it's just inspiration for you and it's, it's about the system. So it's very basic system to, to use the internet and, and, and showing you going maybe before we go into Q and A for this topic, going back to the person I talked to today, this, it was, I mean, we are under us. It was a sales, sales call.

And I was just saying, okay. You use chat gtp and ask chat gtp about me and then he did it live and he was like holy Cow that he did it. Like I said to you guys as well Like okay do it with the other name not not existing like again, like you said, there's not enough data It's just a credibility thing.

Now. It doesn't mean anything. It's just yeah It's a large language model that knows you but you can use that to your advantage [00:39:00] because you If you want to build your career, let's say you focus on doing a company corporate career, you can stand for something, which I think is different than maybe 10 years ago.

You can, you can stand for something outside of the working world, like you can have a hobby. If we go into the example with Darina, what she was sharing with running, for example, you can just be inspired about running and your personal brand is all about running. I was giving the other day an example of a lady that is interested in barefoot shoots.

Which is funnily a topic I'm interested in as well. So she's like the influencer in the whole world about barefoot shoes. It has nothing to do with her corporate life or whatever. So it's, you can have things next to business, but still you are well known for this topic, which enable you different things.

Hap, does it make sense? Uh, a lot. And I was thinking now, uh, for [00:40:00] example, if I start producing, uh, short posts on LinkedIn. Uh, there, uh, Chattopadhyay won't find it, so I need to have it also in the hub, uh, so there's like a reference or something, because in the end, yeah, so everything is connected and I can be easily found.

Exactly. Okay, I will, I will share it like we, when we go to content distribution, we go first go into content production, which is the next chapter and then content distribution. So how, how I do this, I show exactly how I do it today is maybe a little bit more than you would ever want to share, but just to give you an example of how I do this.

And I do this since years, like, this is not like I'm, I mean, Frank has seen it from the beginning, I guess, or almost at least the last two years. I'm doing this, I'm posting on LinkedIn like four times a day. Wow. Okay. That was also my question, but that's come for later. Crazy. And it's nothing you need to do to [00:41:00] get to, to, to visibility is more about what you're comfortable in sharing, what you want to be known for, and what is your ambition with all of this?

But in the end is just having your own website. Let's say you apply for a job. You put in the link to your own website and they see that you did something consistently over a long period of time If i'm the hiring manager, I would love to look at your websites Oh my God, she's into running. That's cool.

And she did this and this and that, and that it's, it's, it's just gives you a different perspective. Compare this to someone you hire and you just have a CV and in, in this, sometimes even without pictures, because pictures are not allowed and so on, um, not everyone is crazy and hiring people from videos like I do, or asking people to record videos, because then you get more field.

But in, in the end, if we, we will go into that. Um, example of how you can utilize that for a career in the end, but it's, it's a [00:42:00] huge factor. So the hub is your, is your personal homepage. And I use the name because not, not everyone is using the name. If you look back to the famous people, uh, they're not all using their own name as a domain.

Like Elon Musk is using Twitter and SpaceX and so on. He's not, I even don't know if he has a personal website. We need to check. If you take others like Oprah Winfrey, she has oprahwinfrey. com. That's the magnet. That's her hub for everything. Question. Oh, yes, please. In my case, Frank Peralta. I found a lot of Frank Peraltas around the world.

And I decided to use Frank Peralta design. Do you think with the design, it's going to be complex for the people to find me? Because if you put my name in the chat, GPT, you're going to find, um, four or six people more with my name. [00:43:00] And I, I found that a little bit, uh, uncomfortable, uncomfortable table because Frank Peralta is doing design.

And for this reason, I put the design at the end of the, of the stuff. What do you think about this small? That's okay. It's okay. It's okay. Yeah. In the end, and that's what you have not seen, because it's like, I, when I started, I should have done screenshots at that time, but I didn't know what I was doing.

When I started and Googled my name, I was not existing, obviously. And there were like three or four people with the same name, like Jens Heidland, exactly same, same written. These guys have a problem, like seriously. They're not visible anymore and one of them I know even which is funny That's like if you try to find him on Google He is not visible if you if you type because it's the same name name I have It's not existing.

I [00:44:00] was interviewing someone on my podcast who had the same name like a famous Hollywood movie actor. Forget it. You have no chance, just with your name at least. Like, it's not possible. But if your name is not there yet, like, even with you Frank, I think the people that are there are not famous, famous.

There may be more known than you today, but you can easily upgrade yourself so much that they're invisible. I saw two of them. One of them was a professional baseball player from the Dominican Republic, and the second one was a famous, um, a doctor in the U. S., but nothing to do with, with the stuff I do.

One of them is a big, big baseball player. He is really nice. And the second one is a doctor. You should collaborate with them. Also, to contact with the Frank Peralta from the Dominican Republic is really complex. They have tons [00:45:00] of people between him and the first contact. Yeah, of course. But then he's on a I was trying to contact Akira.

No, but then he's on a level where It's hard to get, but if, if you add the design, that's fine. I think it's more over time that people who are searching for you, as more you produce over time and rank, and that's, that's the critical thing. Which is hard to share right now like everything you do inside of your website needs to have proper SEO Which is search engine optimization like every photo needs to have your name on Everything needs to be done properly like the headlines if you remember the old day when we used Word documents So yet headline number one headline number two headline number three all of these things Make make part of the SEO and then I will share maybe later one example where we can go into the back end of my Website to show you like every page has an SEO setting as well Where you say [00:46:00] this page is named this and this like what you want to share in SEO and these are the tags Connected to that.

It's super important. Let's go into We must probably crushing the timing. I hope it's okay If, if anyone needs to jump, then, then jump, we will, we will record the rest anyhow.

So content, the number one module I use is called content pillar pyramid. So what I do, and you have seen that already a little bit, I have podcast and that the podcast can be a YouTube video, whatever it is. So you produce one piece of content. And then the best case it is video because video is the strongest and video has a lot of things in it.

So video has, obviously the video format has an audio format and because we can now transcribe super [00:47:00] cheap, uh, I think even for free videos. So you have audio video text automatically like every single video I do has Audio, video, text automatically, and which you then can upload to the different distribution channels.

So Spotify is for audio and video, mainly focused still on audio, but they have the video features. So what I do personally, I upload my video podcast into Spotify because you can watch it. And it's ranking higher, but in the main, the main thing is still the audio. Then obviously you have your hub where everything comes together.

And then for video, uh, most prominently is YouTube as a hosting platform. Cause you can share the link everywhere and so on. And then from there on, you go towards wherever you want to go to like X, X, Twitter, LinkedIn, newsletter, Facebook, TikTok, Instagram. [00:48:00] So you have many different ways of distributing this content going forward.

This is more from a production perspective. So what I'm doing is. I'm producing one podcast episode per day. That doesn't mean I'm recording once per day, but I'm recording always at one group, like once a month or once a week at least so that I have a lot of videos which are then cut down to the, to the final episode.

Then we take the audio, we take the video, we take the text and then put that into a blog post like you have seen into my hub from that hub. Then we link it to Spotify. We upload the video version. So we use the same text. All the same links and youtube as well I will show you the the example when we do the rundown and from there then we go towards all the different social media So one episode of mine is distributed into all systems every day.

So that means you're [00:49:00] exposing yourself because people are, if we just talk about social media, people are on different social media platforms with different intent. So if you go to Instagram, you're not looking for business, maybe, maybe business content, but it's not business engagement. It's more Instagram is more fun as you are.

You're at home. You're engaging with fun stuff. Most of the people, at least. And that may be a little bit about business, but LinkedIn, if we just do the, the, the big comparison, LinkedIn is definitely more with a mindset of, okay, now I'm in the work mindset and I'm going to LinkedIn with the work mindset.

So you're. Even the same content is consumed differently. If you, if you use a different, different platform. And of course the, the, the platforms are working all slightly different, but in the end is they're showing your piece of content to different people. And depending on their algorithm, they, they show it to a wider audience outside of your [00:50:00] followers or not.

And it's, it's just important. It doesn't matter. And that's where a lot of people get hung up with. It doesn't matter how many likes you have. Because you're not playing the game for likes. Even my content has not many engagement and likes. Um, and we are bumping that up over time because that you with quality and so on, you can do way more.

But the interesting thing with this is in the end, your hub counts. The, the distribution is going into the internet and it's going to the social media. But what you want is people in your hub. It's like every platform is trying to keep the people in their platform. LinkedIn is trying to keep people on LinkedIn.

Instagram is trying to keep people on Instagram and you want to have people on your platform, which is your hub. As more people explore your website, which is where everything is. As more they're getting connected to you. If you, if I'm a person that is [00:51:00] looking for someone to hire and I find, let's say I got your, your personal hub and I read all your blog posts, I watch your videos.

I know who you are before you even come into the, the, um, interview. I know if I want to hire you or not. Same with clients, like people that want to, want to work with me that they can see everything about me. They can a hundred percent and because I'm not different as an individual, like, I mean, Frank and Darina know me a little bit already.

I'm not different now on the call. Then if you would meet me in person, if we go out running or for a beer, there's no, no difference in attitude or anything. So just this true authenticity is something you can build out over time. And that's, that's the biggest game changer. In humans, because that's where we are truly human.

No AI or anything can fake that. So distribution, that's just [00:52:00] a one overview of me. Like I said, I'm distributing it everywhere and I will now show it, show you all the different fun things I do. We use my daily podcast. So how I do this, can you see my, my folder structure? I'm opening this. Yes. Yes. Yeah. No, let's use,

let's, let's, let's use this one. So this is just one folder with the content of my daily podcast. So we have the YouTube video, which looks like this. Always the hook in the beginning. And I always do, um, Live transcription so that people can see and you can, you can watch the things later. So you get an understanding and I have the same video, but in a horizontal version, which is like YouTube, Snapchat, [00:53:00] Reels, and so on.

And that is because different platforms play different games and they, they utilize this things for different ways. So what I have as well is the YouTube thumbnail, which is a wider thing. And I have the normal square thumbnail, which you can use on more Instagram and so that's the base layer. Then what we always create is a transcript.

How do I do this? I need to open it with pages. If not, then my MacBook don't like it. So that's, that's the transcript of, of the, of the video. And that's the timestamps. I will show you how I get that stuff. And then what, what, so this is like the, the source of everything. And then we put this into kind of a management distribution page, which is built up in a, in [00:54:00] a strange way, but it's.

It's there's, there's logic to all of this. So this is the episode name. This is the YouTube name of the video. This just, just the text and the link. Then I have a Twitter thing. And then what is, what is now the important part is social media posts. This is the social media post we were posting to that thing.

That's the SEO we put into the website and the tags. And this is the episode summary, which you see on my website. So the episode summary is, is this, including the links. And then in the bottom, including the transcript, I have a super detailed video, which I don't know. How long is that? 45 minutes or something where I go step by step into everything I'm doing.

If anyone is like nerd enough to, if you want to have that, happy to share that as I have [00:55:00] nothing to hide. It's not properly recorded, but it's because it's just me talking through it. So that's, that's, that document we're using to, to distribute it. So what the first thing we do, I'm not going really into nerd mode.

If it's too detailed, then let me know. So we go to Spotify because that's the audio platform we use and we use, um,

I'll just show you one example. Let's take this

details. So this is the, the name and this is the content. So that's just the text version of it. Of course you need to do a couple of things here while we as well do we give it the number and we give it the thumbnail. So that's just Spotify. Then we go to, let's use, I use Squarespace for lovelies, that is, I hope you [00:56:00] can't see all my passwords now.

Why am I doing this?

Super. We use Squarespace. Oh no, I need to enter my password. Let me quickly stop here. Give me a second.

Any questions so far?

Yes, I have a question. Do you upload your video in your app or directly in, in YouTube? And then you take the link and you put into your blog. I mean, do the capacity of the memory in the app, because you are burning all the capacity or the storage place with the, with the video. Exactly. No, I don't do that.

Okay. Let me, [00:57:00] let me show you now. Now I'm in, this is, this is the back end of my. Website. It's the wrong website. One of my websites. Let's go here.

So that's my personal one here

I'm not not going into too much details. I'm now just going to The podcast and, and just use this example. So what we had was we put all of this things that's, that's the structure I built. So I, when I'm doing a new podcast episode, I'm just duplicating this one and changing the text and the pictures and so on.

So this is the thumbnail. This is the text from the SEO. This keeps stable. This is the, the YouTube link. So that's the, that's a link where YouTube, that's why you see YouTube here. It's just the link from YouTube, which [00:58:00] you put, when you put on share, you copy that in and then it's showing up like this. And that's, that's what we just looked at.

So that's the, the thing that is created automatically with the transcript. And then you go here into the website settings and that's just for this page. So you upload this, this one, then you do like the SEO setting, you have like the link to it. And then you go again, SEO. That's in the detailed video that I'm, that I mentioned about where I go through all of the different steps.

So you have, this is what, what the internet sees about this, this page. And then you go into, these are the texts the internet can see, and then you just publish it. So from a flow perspective, what we always do video first, dropping it into the folder structure, then thumbnails, and then uploading it into all of this pieces and publishing, obviously.

And then if we go, what comes [00:59:00] next? This one. So I use a tool that's called content studio. In the end, it doesn't matter. There are thousands of other tools that work in the same way. Um, let's go last week just to give you an overview. So what I do, I'm now focusing only on the daily podcast. So this, this is the post that, that goes out, which is the, the thing we had, it's like the post that was written in the document with the picture.

And that goes out on Facebook, X, LinkedIn and Instagram. So that's just one example. So this goes out every day. Now it's a different time, but it was every day at 12. Now it's, I think it's three. Yeah. And then that's the video version. What we do is, so this is episode number 219. And what we do is you see here, this is [01:00:00] the episode 219 from a video perspective.

So we alternate that the video is a week later. So people don't see the same thing at the same day, just to give you an example. So what goes out, you see this day is one picture post, which is the, the And that's the same thing from last week as a video. So it's two pieces of content that are just automatically going out every day.

And you see here, of course, I have thousands of other posts as well, but it's, that goes out every day. And then that's, that's triggering then the algorithm plus I have created content for my hub. You can do the same with the weekly thing and then just cut it into, let's say if I have a long form podcast episode, you can cut 20 videos out of it.

And have smaller pieces, depending on, on the structure, it goes a little bit too far. If we go into all of this, but just to give you an example, people think, for example, that I'm on the, on the social media every, every single [01:01:00] second. I'm not at all. Like I, all of this is programmed. You see, this is this week, everything is programmed.

So I'm not there all the time. It's just programmed and going out through all the different times. I'm just engaging with people. And then obviously you use then this into all the other platforms. If we go into YouTube, that's another whole strategy. So what, what I have, I have different YouTube channels and one thing we just changed just for fun, if you're interested in that stuff.

Um, the, this, this shorter YouTube videos, the 60 seconds stuff, it's called shorts on, on YouTube. They're performing way better as you see 3, 000 views. Um, so what I switched to, I have my educational leadership stuff in the normal videos on this YouTube channel and I switched my daily podcast. So these are all the programmed episodes to here as [01:02:00] well.

You see, it's still, still not high, but it's ramping up. It's like 500 people are watching this 60 second video of me.

Yeah. So it's, it's really, how do you, how do you use the content you are producing to build your brand going forward? And then distributing that into so many spaces that you're omnipresent by just, I mean, you have seen it's the same content. Sometimes I'm changing the, the, the text of it, but in the end, the content structure is exactly the same thing.

Nothing you need to do from the beginning. What you can do is you just choose one platform where you say, I now want to get consistent into this and want to move it forward. Yes. It's, it's just getting started that helps you to put your brand out. That can be Instagram, that can be anything else as well.

And then another thing that that's, that's kind [01:03:00] of the base of everything and, and to really get this moving, the next step is community. What I have done since ages, um, is Facebook, not Facebook, um, WhatsApp messenger. So I've had, I still have. I don't know, like 10 or 15 different smaller communities on Facebook where I just put people in, um, because people are interested in what I'm doing in different ways.

So I just put people into different groups and connect with them. Like one group is, Hey, let's go to Oktoberfest in Munich. Like they're, they're different interest groups. And then of course you have different other platforms where you can do this. As more you put yourself out there with the personal brand, as more As greater it is if you find like minded people like you're now all in this school community Which is personal branding and leadership.

These are the topics in that that school community and I try to Bring more and more and more people we will be [01:04:00] Um, definitely getting towards plus 50 today and the goal is couple of hundreds Uh over the next couple of weeks, so we like there there are more and more people interested in what we're doing Um Because it's free and, um, I try to provide as much as possible value to people to, to learn these things because I wish I would have had that in the past.

So that's a huge engaging mechanism for you when you want to do a career or when you want to do a business. Now let's get into the last part. Any questions so far?

I know it's a lot. I speed up. We're already 10 minutes over. So career and business. I just gave a couple of high level topics. So if you want to get a new job right now, It's very very difficult and it's very very difficult if you are already in an advanced position So let's say you are in a certain position and you are on a certain level and you want to [01:05:00] get up normally and not down.

Like you don't want to take something that's lower. The tricky thing is, and I have found this out only a couple of weeks ago, when you're posting a job as a, as a company on LinkedIn, LinkedIn is giving everyone the possibility to apply to a job, but LinkedIn is using an algorithm to select the people that, that put are put in front of you.

So they closed my application process because so many people applied after 75 people, 75 people applied and they have shown me out of 75, two people, two people. So not, I have not selected any one of the others out. It's just LinkedIn has decided that their keywords are not fitting to what you have searched for.

So just be aware when you're, when you're applying for jobs that LinkedIn and all the others are doing the same. [01:06:00] It's it's just a mechanism that is not built for people that are kind of more generalist like like you said sarah It's it's built for specialists. I'm an engineer and i'm an engineer since 20 years and I have done whatever rocket ship engineering And now i'm the rocket ship engineer since 25 years They will put you forward but if you have a diverse background like I have crazy You'll never be selected from the tool itself.

Like that's ai that selection process has no human involved So what you can do as an individual, you can jump the whole chain. If you have a personal brand. You can reach out to the company, to the person you want to work with and you connect to them and say, Hey, I'm doing this, I'm inspired by this, I would like to work with you.

A lot of people can't do that because they don't, they don't have the visibility and credibility. And I think this is like, let's [01:07:00] take me as an example. If I now want to have a job, I will not be able to get a job on LinkedIn in the normal way. With what I've learned the last weeks, like it's not going to work.

So what I need to do is I need to reach out to the, the top executive of the company I want to work in. And, and, and kind of what I would do strategically, I would try to get them on a podcast interview and then convince them that they should hire me or something. Well, like just using different ways, same if you look at the company level, if you want to increase the income, as higher your credibility and visibility is, as more people are willing to pay you higher prices.

Imagine you look at the internet and you want to work with a specific person. Let's say you, you, you want to get into whatever, and you want to get in shape, like personal coaching for a sport perspective. You look at the internet and you have two [01:08:00] coaches. One coach is not visible. And the other coach is visible and shows what he's doing and is training and explaining a lot of stuff.

And you can dig into that person, understand the philosophy behind that person. And you will most probably, more likely buy the person that is more visible. Doesn't mean that the other person is not good, just because you can see that other person more. So I've experienced this over time so much with people who wanted to work with me.

It's, it's incredible. So getting promoted on a business level, you can use your visibility as an ambassador to, to be noticed by the right people. If you take a very large company where I have worked in, in the past, like if you have, let's say whatever, 500, 000 employees, how shall someone be able to notice you?

It's very, very difficult depending on where you work in the business to get noticed. But if you have built a personal brand and that does not need to be [01:09:00] connected to the business, but if it is connected to certain things of the business, you can put yourself forward in a completely different way. I have seen people that are doing a podcast connected to the business, but not the business get promoted because of their podcast, not because they're the best person, which is happening every day.

Thank you. There are possibilities that you can leverage that. And then if we talk about business side of that is you can you, you can build a recurring income possibilities as more followers you have, as more you enable them to get from follower to like you to want to buy, want to work with we with you, and then you reward them by.

Providing awesome services as more people will will get into that circle and as more you have recurring income And this works both ways like you can do both things at the same time You can work in a company have a normal income and do the other things on the side get a pay [01:10:00] rise You can ask with confidence because you know, you can get it You can get it Like if he, that's the, that's the, the easiest trick to get a pay rise is asking for it.

Especially females never ask. I have seen this over and over and over again. A lot of females are not asking, like they deserve it most, but they're not asking. So that's an easy one, especially if you have built out your confidence more with, with, with your personal brand, like go somewhere else if they don't want to give it to you.

Then clients, obviously, I mean, you have seen chat GDP. If you're on top of mind, like with everything, that's, that's why it's branding. Um, and they, they, because the, the tricky thing is if you start following me somewhere, you're getting bombarded for the next 14 days. Definitely like people that are connecting to me on LinkedIn, they see me the next couple of months.

And you're just [01:11:00] there. I know. I know a lot of people. They don't like, they don't interact with my comments, but they all know what's going on. And they all know it's like, holy crap. Like you're, you're moving shit. Even if I'm sitting on vacation, because everything is programmed. So these are huge benefits you can use for yourself in side of career.

And of course, as well, when you do business or both questions, sorry, we ran over not German. So what I saw the last couple of months is they are following you, they don't comment, but they know what you are doing. They are following you on LinkedIn on X. What's up status does is for me now, the more personal approach to people outside the industry.

And sometimes they text you, Hey, you're moving a lot. What are you doing? But [01:12:00] they never asked, can we do a collab together? That did this. Of course not. Almost impossible for them. And, and the, for me now, this is my, my, now my challenge not to get collaborations with people outside my, uh, environment that, that's going to be healthy for the industry and for the project itself.

Yeah. What, what I have learned from, so when I did this 24 hour walk, we needed to raise donations, freaking almost nobody. Like I shared it everywhere on all my social media profiles. Almost nobody donated. So similar example to your partnerships or doing collaborations, the only thing that has worked for me is reaching out to people, like going directly to people and saying, Hey, do you want, is that interest?

Like asking for the pay rise is the same thing. It's so many people don't have that in their mind. [01:13:00] Um, can I think something, and now we need to be brave. To extend an invitation to participate. And that's going to break the ice for them because they have like a paradigm, paradigm, but if, um, they can be open to say, Hey, I want to collaborate.

Hey, no, no. I just want to extend you an invitation to participate in this event, blah, blah, blah, because I know that because in, in our last event here in Berlin, it was like, impossible for me to, to get companies here from Berlin. They are in the sustainability, but they are out sustainability. They are in, in the writing form, but in the acting way, they are really out.

That's just another kind of. It's, it's really, you have all the possibilities. It just requires you. It's like the same with, if you, if you, if you [01:14:00] think that someone is trying to hire you and finding you on the job market, it's not going to happen. Like you need to put yourself out there. And, and send out a lot of.

applications and so on to get a chance, but it's, it's, it's getting harder with all this AI tools. So that's, that's why I believe just going back to the personal branding, it's a huge opportunity for you. Huge.

Any more questions? Not really questions. Just thinking the amount of work that I have. Yeah. That's, I mean, you, you see this now, I have, it took me five years to get to this level. And I had started with zero knowledge. Like I've never done a website, I've never done social media, I've never done anything.

Now I know exactly how it works. So it's, it's like a five year, like everything I explained now to you took me [01:15:00] five years. It's, but it's not that much. It looks a lot. But if you build this system. For you as really step by step going through this, it's not, it's not that much use. It's just, I mean, the website is one time set up and then it's there, you're not changing it every day.

And then it's just, okay, a 60 second video is 60 seconds of talking. So like all, if you are into videos, it's not that much, it's just requires you to say, okay, this is my ambition. That's where I want to get to. This is my dream. I just want to build this over time and it's a long term commitment into your career,

but it will pay back one or the other way. That's, I, that's why I shared this today. I always hate this, but I still do it. With this keynotes, like I'm getting asked for keynotes for things just because they watch my stupid daily [01:16:00] videos. I'm not reaching out to them. They're, they're watching my, my videos and I always ask them.

That's why I know it. So they reached out to me and they booked me then for a keynote. Um, like for this 8K keynote, for example, they said, yeah, we have seen you on, on LinkedIn somewhere. And then they contacted me through the website. So they went from LinkedIn to my website. All of the keynotes I got LinkedIn website, website.

And they contacted me through the website, through the contact form. For the

TikTok. Oh, please, please go ahead. No, no, go ahead. No, I was just thinking that it's exactly like that. I was working at the European Parliament and when I was organizing events, we needed speakers. And you find them like that and then you see that they have a personal brand that it's been there for a long time.

And then when you go to your head of unit, I have this, this guy that I found here. I, he has [01:17:00] impact. He has this. Ah, perfect. Yeah. Let's invite him. And it happens like that. So definitely you're the proof and it's true. And that's just one of the examples. I don't share too much business insight, but it works in the same way.

Like. People that are interested in leadership development and this topics, and they see this, they're more likely to buy from me because they see all of this, instead of someone who has, is maybe better coach or better person to, to be able to help that person, but it's not visible. It's, that's just how it is these days, as unfortunate that sometimes is.

Cool. I mean, this, this just the get go of this. If, if you, if you, if you want to go deeper, just, just text, text me, uh, happy to jump on a call and, and find things out. Um, because I know it's the, the first step is the most [01:18:00] daunting step. The rest is easy. It's just setting up this system and then moving it forward.

Happy, happy to support you. I know how difficult it sometimes is. Let me by doing my friend. Yes. Thanks for sharing so much.