Startup Mentorship Guide - Version 2023-06-12

Startup Mentorship Guide

Consider this your beacon in the startup voyage – a dynamic, continuously updated mentorship guide by Jens Heitland, designed specifically for ambitious founders. Should you be in possession of an older version, we warmly invite you to reach out for the latest update.

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Why Embrace This Guide?

The essence of this guide is drawn from the triumphs of various startups I've proudly mentored throughout the years. I've collated and systematized the wisdom garnered, aiming to guide a broader spectrum of startup founders towards success. This guide can be your trusted companion, whether you choose to work directly with me or use it independently. It's not the sequence but the relevance of points that matter, based on where you currently stand in your startup journey. Address your most pressing issues first for quick wins, and gradually piece together your unique success story.

How Should Startup Founders Utilize This Guide?

My strong recommendation for startup founders is to manifest your content in two versions. The first, a high-level slide deck, provides an overview of your roadmap and can be fine-tuned over time. The second, a detailed text document, offers the platform for specificity and delving deep into the nuances of your venture. Using both versions ensures a comprehensive understanding of your startup journey.

Chapters Include:

High-Level Business Summary:

• Business Idea

• Vision (Why)

• Mission (What)

• Values (How)

Value Proposition & Business Model:

• Value Proposition Canvas

• Business Model Canvas

Market Analysis:

• Total Addressable Market (TAM)

• Target Market

• SWOT Analysis

Competitive Analysis:

• Overview and Detailed Description

Customer Profiles:

• Ideal Customer Profile (ICP)

• Personas

Marketing Plan:

• Brand Description

• Channels and Distribution Strategies

• Approaching Your ICP

• 4-Week Detailed and 12-Month High-Level Plans

Sales Plan:

• Sales Funnel Structure

• Conversion Strategies

• Detailed Sales Process

• 4-Week Sales Plan

Financial Plan:

• Profit & Loss

• Balance Sheet

• Cash Flow Statement

• Financial Statements

• Share Structure and Allocation Plan

• Investment Plan

Organization & Product:

• Organizational Chart and Roles

• Product Description and Features

• Product Roadmap

• 3-Month Rolling Plan

• Prototyping Plan and Methods

People/Leadership:

• Company Culture

• Leadership Capabilities

• Development Plan

• People Plan

Queries, requests for an updated version, or suggestions for additional topics are always welcome.

I am posting updates and a downloadable version regularly on my Discord Community join us and engage.

Have questions?

Feel free to reach out I am happy to help.

Podcasts to innovate:

EP 213: Personal branding through podcasts with Jason Cercone

Jason Cercone is a podcast branding strategist, author, voice over talent, and experienced podcaster. He helps people establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. He is also The Voice of Evolution of Brand, a podcast featuring authentic entrepreneurs and professionals sharing brand-building strategies to help you succeed in your professional pursuits, as well as a contributing author to the best-selling PodMatch Guest Mastery book.

Learn more about our conversation in the podcast episode.

New:

A Podcast focussed on leadership for Startup Leaders

Welcome to "Lead & SUCCEED: Startup Edition",

Your comprehensive guide to navigating the leadership landscape of startups.

In every episode, we delve into vital strategies from successful leaders, answer pressing leadership questions, and explore team dynamics and culture-building.

Whether you're spearheading a new venture or scaling an existing startup, we provide you with crucial tools and inspiration.

Together, we'll grow, lead, and chart a course towards success in this thrilling entrepreneurial journey.

Daily new short episodes on leadership.

Have a fantastic weekend and don’t forget to Innovate the human way

Jens

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