Step 1: Build your Authentic Personal Brand

Explore:

• What you stand for?

• What your mission is?

• What your 2 word brand is?

You are the most permanent in your life. Invest in yourself.

Step 2: Create a strategic personal Hub that you own as the home for your brand

Build a personal website:

Pick your domain:

FirstNameLastName.com

Integrate:

• Blog sections to host your content

• Your Story

• What you stand for

• Your 2 word Brand

Step 3: Develop a Content System that allows you to produce content with ease

Develop a System:

A rinse and repeat structure connected to your personal brand.

E.g. I post repeatedly over a month about the same 9+27 topics as they represent the Leadership Skills Assessment of my Leadership Platform (don’t tell anyone).

Produce Pillar content:

Long form content that you can split into smaller pieces

• Podcast

• YouTube Video

• Blog Post

Produce Micro Content from your Pillar content:

• Audio

• Video

• Photo

• Text

All integrated into linked blog posts and also available as single assets to be utilized on social media.

Step 4: Build a Distribution System that allows people to explore your brand

Share your content consistently:

• 7 days a week

• 365 days a year

• Never stop! It works

On as many as you can handle social media platforms.

Learn continuously:

See what resonates with the people you want to serve

Change & adapt your content, structure and timing.

Step 5: Curate a Community of like minded people

Bring like minded people together:

Use communication platforms to connect likeminded people with each other.

It’s not about you, it’s about what they get out of the connection with each other.

Tip: Build it around learning

Step 6: Build businesses around you to serve

Build products & Services:

Serve other people with products and or services that represent your personal brand, your passion and what you stand for

People are willing to pay for your products and services as long as they serve needs, dreams & desires. (not yours)

P.S. Even if you are employed I recommend you to do this step

Have a question or need help?