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Transcript:

(AI Generated)

When I was giving that example, Hey, I'm looking for a marketing director level role in a woman empowerment organization, like that level of specificity is great. Sometimes you don't have that level of specificity. Sometimes you're just like, okay, I want to.

Pursue senior leadership roles in marketing, that's fine. You just don't wanna be kind of all over the place. And to answer your question, you want to filter your resume with that goal in mind, right? Like you probably have had a career where you've worn multiple hats, so where you've done lots of different things.

However, if you load all of that into your resume cover letter and LinkedIn, the messaging that you're giving in that very first impression, which first and foremost is fleeting. Right. Like they're only looking at your resume really quickly to see if you check off their boxes. And if you do, they're gonna read it more carefully.

So if in that first impression they're getting that same thing that you said earlier, like they're like, this guy doesn't even know what he wants. Like that's what you're portraying if you're putting everything on there. So you have to strictly filter what you're showing and you have to show that.

You improved something in every line of your resume. So rather than just being like, okay, this is what I was responsible for, you know, you have to say, this is an opportunity that I capitalized on, or this is a problem that I fixed, or this is a partnership that was very profitable. You know, something like that where you, where you're showing your ability to move the needle and the language that you use, it has to be in line with like the level of the job you're pursuing.

If you're going for let's say, using that earlier example a marketing director role, if all of the language on your resume is hands-on management and worked one-on-one with my teammates to improve campaigns, that's pigeonholing you into a lower paid marketing management role.

Versus if you're like outlined the overall strategic objectives for, you know, the year and all of that, that's like a more director level role. You're showing that oversight. So that's also really important. And a lot of people mess that up,